Managing Director, Ipsos MORI Reputation Centre
Milorad Ajder heads Ipsos MORI’s Reputation Centre – a leading reputation research agency that works with some of the world’s largest companies. He is passionate about the role of research within the corporate environment, and believes it should be seen as a strategic resource that delivers both business critical insights and an action plan for change. Before joining Ipsos MORI, Ajder led ajder-associates, a strategic research boutique working with a range of blue-chip clients and prior to that he was Head of ORC International’s European Reputation Research Practice. He is an author of original research (Global 100) on corporate reputation and brand management.
