11. June 2007

10:15 am – 10:30 am

Opening

Herbert Heitmann
European Association of Communication Directors

10:30 am – 11:00 am

Survey | Results: “European Communication Report 2007″

Prof. Miriam Meckel

 11:00 am – 11:30 am

Keynote | Another New World:
the challenges for European media

Michael Oreskes

12:00 am – 01:00 pm

Best Cases

Trends I |The tools of the trade: a successful career in European communications

Dr. Prof. Betteke van Ruler

Herbert Heitman

Dr. Matthias Hocke

Moderator: Dr. Andre Wiegand

Trends II | Moving the glacier: creating awareness and leading debate on climate change

Sigrid de Vries

Didrik de Schaetzen

Moderator: Rolf Gustavsson   

Best Case I| Weathering the storm: communication in times of crisis

Tony Halmos

Paul Mylrea

Best Case II| Economy, politics and the media after Enron: how to confront the loss of confidence

Emilio Galli-Zugaro

Trands I | Ahead of the game: the trends and challenges for media in 2008

Jan Bonjer

Prof. Denis McQuail

Peter Morgan

Simon Walker

Moderator: Anne Swardson

Trends II | More than a game: how sports shape the image of a nation

Tom van Damme

William Gaillard

Marcus Siegler

Florian Wanninger

Moderator: Xavier Ginesta

Best Case I | When the world looks at you: managing an explosion of media attention
Björn Edlund

Hartmut Schick

Best Case II  | Towards a united public sphere: how to communicate Europe

Mikolaj Dowgielewicz

Harald Händel

Trends I | Agenda-setters? The influence of NGOs on European debate

Amadeu Altafaj

Hajo Friedrich

Kate Nustedt

Trends II | More than money: success in finance communications

Florence Ranson

Koenrad van Hasselt

Viviane Huybrecht

Lars Seynaeve

Best Case I | Corporate Responsibility in acontroversial industry

Szabolcs Ferencz

Fran Morrison

Best Case II | Measuring success: how to develop evidence-based tools

John Chapman

Nigel Middlemiss

Keynote II | The never-present future:
European media in the 21st century

Pierre Louette

12. June 2007

08:30 am – 09:30 am

Working Groups | Inaugrual Meetings

09:45 am – 10:00 am

Greeting | New accents in European Communication
Marc-Oliver Poppen

10:00 am – 10:30 am

Keynote III | Uniting instead of dividing: communicating the European idea

Pat Cox

11:00 am – 12:00 am

Best Cases

Trends I | The strength of a chain: how cross-border networks can enhance your career

Prof. Wim J. L.

Lars Großkurth

Chantal Tregear

Moderator: Dr. Andre Wiegand

Trends II | A meeting of beliefs: the challenge of inter-religious dialogue

Zareen Roohi Ahmed

Jean-Paul Marthoz

Robin Sclafani

Best Case I | Mergers, acquisitions, rapid expansion: the benefits of moving forward

Miguel Angel Garzon

Wilfried Remans

Best Case II | Realise stakeholder value: successful Reputation Management

Constanze Kann

Markus Renner

Trends I | Owned by everyone, controlled by no-one: web 2.0 and the internet revolution

Bart Becks

Philippe Borremans

Dorothee Burkel

Guy Nielsen

Moderator: Aaron Patrick

Trends II | A crisis is an opportunity: how to focus on strengths

Lucian Hudson

Best Case I | Branding and rebranding: the quickening drop and flow of identity

Francesca Polini

Best Case II | Innovative tools: how new technology creates new opportunities

Francis Bell

Anders Edholm

Final Forum | Blogs, Vods and Pods – how the New Media change the rules of the game

Corina Cretu

Dirk Delmartino

Neville Hobson

Gabe McIntyre

Pawel Wujec

Moderator: Michael Williams