24. April 2008

10:30 am – 10:45 am

Welcome and Introduction

Herbert Heitmann
European Association of Communication Directors

10:45 am – 11:00 am

Keynote| Communication Practice
The Results of the European Communication Report 2008
Prof. Dr. Miriam Meckel
University of St Gallen

12:00 am – 13:00

Best Cases

The Return of Religions:
Communicating Faith in the 21st Century
Archbishop Claudio Maria Celli

The Challenges of Political
Communication

Martin Kotthaus

Claus Haugaard Sørensen

Darren Lilleker

Katharina von Schnurbein

Innovative Financial Communications: New Ways for Drawing the Balance

Frank Koster

Jan Hainz

Dirk Haesevoets

Wilfried Remans

New Media: Method to the Madness

Phillippe Borremans

Kristoffer J. Lassen

Pawel Lisicki

Hans De Keulenaer

 14:00 pm – 15:00 pm

Crisis Communications: Managing the Worst Case

Mike Davies

Philipp Schindera

Heike Geiling

Astrid Gade-Nielsen

Moderator: Rick Zednik

Economy vs. Ecology: Staying in the Black While Going Green

Martin Hiller

Katharina Auer

Ulrich Gartner

 15:30 pm – 16:30 pm

M&A Communications: The Successful
Fusion of Two Entities

Marianne Amssoms

Nicola Davidson

Bettina Gneisz-Al Ani

Corporate Social Responsibility:
Dedications Beyond Business

Marianne Barner

Elfrieke F. van Galen

Felix Höpfner

Career Management: About the Skills of a Good Communicator

Jonathan Harper

Chantal Tregear

Christof Ehrhart

Prof. Nancy Papalexandris

The Media Landscape in India: Why it Matters and How to Approach it – An Insights into the Media Landscape in Asia

Markus Beeko

20:00 am – 00:00

European Communication Award 2008
Karin Helmstaedt

25. April 2008

09:30 am – 10:45am

Keynote |Ethical Values in Communications
Marc-Oliver Voigt

Best Cases

 10:00 am -10:30 am

Managing complexity: How to be successful in intelligent networks
Frank Schomburg

 11:00 am -12:00 pm

Branding: Perspectives on Identity, Image and Reputation
Ernst Primosch

Internal Communications:
Achieving Shared Vision
Viviane Huybrecht

Charlie Nordblom

The Insights of NGOs and Non-Profits: Communicating Towards a Better World
Markus Beeko

Reed Brody

Barbara Crowther

 13:00 pm -14:00 pm

Reputation Management: The Value of a Good Standing
Prof. Dr. Manfred Schwaiger

James Rosenstein

Fiona Wilkinson

Caroline Hempstead

Change Management: Staying On-Course Through Times of Transformation
Jacqueline Strayer

Geert Sciot

Yves-Thomas Dorval

Public Awareness Campaigns: The Art of Changing Ones Mind
Pedro Ballestero

Dr. Iekje Smit

Joanne McKinney

Moderator: David Willows

 14:00 pm -15:00 pm

Managing Diversity: Achieving Success Through Difference
Melissa Lamson

14:30 pm – 15:30 pm

EACD General Assembly