Programme 2009

02. July 2009
09:00 am – 09:15 am	Keynote \|Opening Herbert Heitmann European Association of Communication Directors
09:15 am – 10:00 am	Keynote \| Strategy and Planning The Art of Inﬂuence, the Science of Strategy: Using the First Periodic Table of Influence to Drive Competitive Advantage Alan Kelly The Playmaker’s Standard
10:00 am – 11:00	Best Cases
	Strategy and Planning \| Best Case The third one Pieter Schaffels APM Terminals International
	Strategy and Planning \| Best Case Adding Customer Value through Strategic Branding Caroline Wouters Wolters Kluwer
	Execution and Measurement \| Best Case New Approaches to Measurement at Dassault Yves Robins Dassault Aviation
	Execution and Measurement \| Best Case Implementing Evaluation Systems at Syngenta Médard Schoenmaeckers Syngenta
	Next Media and Innovation \| Best Case Rolling out a social media strategy in a B2B and B2C company Philippe Borremans Van Marcke Group
	Next Media and Innovation \| Best Case E-mails, Blogs and Video Statements Philipp Schindera Deutsche Telekom AG
	Panel \| Best Case Diplomatic Communications: the value of careful communication James Appathurai NATO Christina Gallach Council of the European Union
10:00 am – 11:00	Workshops
	Workshop \| Best Case Communication Careers – what does the future promise? Chantal Tregear Taylor Bennett
11:30am – 12:15 pm	Keynote \| Crisis Communication Our Changing Profession: Communication Through the Lens of Crisis Bjorn Edlund Royal Dutch Shell
12:00 pm – 01:15 pm	Keynote \| Crisis Communication International Communication During Times of Crisis Athony Gooch OECD
12:00 pm – 01:15 pm	Keynote \| Crisis Communication Crisis Comunication in the Energy Sector Szabolcs Ferencz MOL Group
12:00 pm – 01:15 pm	Keynote \| Change and Internal Communication Presenting the Big Picture: Internal and Change Communications Claus Sonberg SAS
12:00 pm – 01:15 pm	Keynote \| Change and Internal Communication Leading the Way with Change Communication Anders Monrad Rendtorff Coloplast A/S
12:00 pm – 01:15 pm	Keynote \| Corporate Social Responsibility Sustainability at the Core of the Business Hans van Bochove Starbucks Coffee EMEA
12:00 pm – 01:15 pm	Keynote \| Corporate Social Responsibility Big Pharma: A Catalyst for Change GlaxoSmithKline
12:00 pm – 01:00 pm	Panel \| Restoring reputation and trust in the banking sector during the ﬁnancial turmoil Pierre Goad HSBC Bank Marina de Moerlooze Febelfin Lutz Nothbaum Dexia Miriam Roemers European Association of Public Banks Lars Seynaeve Citi Benelux Ward Snijders ING Group
02:15 pm – 03:00 pm	Keynote \| Next Media and Innovation Throwing Sheep for Communications Directors: Understanding and Winning with Social Media Soumitra Dutta INSEAD
03:00 pm – 04:00 pm	Best Cases
	Strategy and Planning \| Best Case Finding A Way Through Diversity Gerd Götz Royal Philips Electronics
	Strategy and Planning \| Best Case Smarter Media at Sony Europe Nicholas Sharples Sony Europe
	Execution and Measurement \| Best Case Effective Measurement Strategy: Abbey’s Experience Matthew Young Abbey Bank
	Next Media and Innovation \| Best Case Beyond E-mail Communication Rainer Maassen Convento
	Next Media and Innovation \| Best Case The Atheist Bus Campaign Jon Worth Atheist Bus Campaign
	Panel \| PR & PA In a Time of Cost-Cutting: From Rivals to Team-mates European Commission for the Environment Fiona Wilkinson Visa International Roberto Zangrandi Enel Rick Zedník EurActiv
04:30 pm – 05:15 pm	Keynote
04:30 pm – 05:15 pm	Keynote \| Corporate Social Responsibility Competing for Trust: Towards a Responsible and Competitive Europe Kerstin Born CSR Europe
05:15 pm – 06:15 pm	Crisis Communcation \| Best Case Flying Through the Storm: Crisis Communication in Action Widerøes Flyveselskap AS
05:15 pm – 06:15 pm	Crisis Communcation \| Best Case Crisis Comunication and Social Media Michael Murphy Trimedia International
05:15 pm – 06:15 pm	Change and Internal Communication \| Best Case Found in Translation: Cross cultural Communication during Change Andy Pharoah Wm Wrigley Jr
05:15 pm – 06:15 pm	Change and Internal Communication \| Best Case Internal Communications through Change and Crisis Maria Sennels Burson-Marsteller Denmark
05:15 pm – 06:15 pm	Corporate Social Resonsibility \| Best Case Taking Responsibility and Empowering Communities
05:15 pm – 06:15 pm	Workshops
05:15 pm – 06:15 pm	Workshop \| CRS Toolkit Kerstin Born CSR Europe
03. July 2009
09:00 am – 09:15 am	Keynote \|Greeting Marc-Oliver Voigt Communication Director
09:15 am – 10:00 am	Keynote \| Change and Internal Communication Towards the Authentic Enterprise: Internal Communication for the Companies of the Future Mike Wing IBM
10:00 am – 11:00 pm	Best Cases
	Crisis Communication \| Best Case Going Up, Going Down: Communicating Uncertainty Robert Moren Bank Pekao
	Extra Session \| Best Case Communications in times of economic uncertainty Dani Meyer Danone
	Social Media \| Best Case New Communication Channels in the Financial Sector Elisabeth Schick BASF
	Corporate Social Responsibility \| Best Case Corporate Social Responsibility in Times of Crisis Edward Bickham Anglo American
	Corporate Social Responsibility \| Best Case Corporate Social Responsability at the BBC Alec McGivan BBC
	Panel \| Communicating the Nordic Power Market: Transparency as a key to success Lars Galtung Nord Pool ASA/NASDAQ OMX Commodities Erik von Hofsten Vattenfall
10:00 am – 11:00 pm	Workshops
	Intercultural Communication \| Workshop Marion de Vriés SAM International
11:30 am – 12:15 pm	Keynote \| Execution and Measurement Reputation Management and Media Monitoring: How much punch are the media still packing? Craig Carroll University of North Carolina at Chapel Hill
12:15 am – 01:15 pm	Best Case
	Strategy and Planning \| Best Case Communicating during a Recession John McLaren AkzoNobel
	Strategy and Planning \| Best Case Facing the Crisis with a strong Brand – Iveco’s Strategic Repositioning Marco Monticelli Iveco
	Execution and Measurement \| Best Case Measurement as a Public Affairs Tool Truus Huisman Unilever
	Execution and Measurement \| Best Case Measuring and Monitoring Communication in Social Media Heinz Spremberg Meta Communication International
	Next Media and Innovation \| Best Case Full Web 2.0 menu Nick Hindle McDonald’s
	Next Media and Innovation \| Best Case Connecting Trusted Networks and the Web 2.0 Caroline Guillaumin Alcatel-Lucent
12:15 pm – 01:15 pm	Workshop
	How to manage stakeholder relations to sustain corporate reputation \| Workshop Dr. Kerstin Liehr Hering Schuppener Dr. Christopher Storck Hering Schuppener
	Public diplomacy and digital campaigns: some lessons from the UK \| Workshop Conrad Bird Foreign and Commonwealth Office Ian Hargreaves Foreign and Commonwealth Office
	Political Communication: European Parliament Elections \| Workshop Pierre-Jerome Hénin Founder
12:15 pm – 02:45 pm	Keynote \|The European Communication Monitor 2009 Ansgar Zerfaß University of Leipzig
03:00 pm – 05:00 pm	EACD \|General Assembly

02. July 2009
09:00 am – 09:15 am	Keynote \|Opening Herbert Heitmann European Association of Communication Directors
09:15 am – 10:00 am	Keynote \| Strategy and Planning The Art of Inﬂuence, the Science of Strategy: Using the First Periodic Table of Influence to Drive Competitive Advantage Alan Kelly The Playmaker’s Standard
10:00 am – 11:00	Best Cases
	Strategy and Planning \| Best Case The third one Pieter Schaffels APM Terminals International
	Strategy and Planning \| Best Case Adding Customer Value through Strategic Branding Caroline Wouters Wolters Kluwer
	Execution and Measurement \| Best Case New Approaches to Measurement at Dassault Yves Robins Dassault Aviation
	Execution and Measurement \| Best Case Implementing Evaluation Systems at Syngenta Médard Schoenmaeckers Syngenta
	Next Media and Innovation \| Best Case Rolling out a social media strategy in a B2B and B2C company Philippe Borremans Van Marcke Group
	Next Media and Innovation \| Best Case E-mails, Blogs and Video Statements Philipp Schindera Deutsche Telekom AG
	Panel \| Best Case Diplomatic Communications: the value of careful communication James Appathurai NATO Christina Gallach Council of the European Union
10:00 am – 11:00	Workshops
	Workshop \| Best Case Communication Careers – what does the future promise? Chantal Tregear Taylor Bennett
11:30am – 12:15 pm	Keynote \| Crisis Communication Our Changing Profession: Communication Through the Lens of Crisis Bjorn Edlund Royal Dutch Shell
12:00 pm – 01:15 pm	Keynote \| Crisis Communication International Communication During Times of Crisis Athony Gooch OECD
12:00 pm – 01:15 pm	Keynote \| Crisis Communication Crisis Comunication in the Energy Sector Szabolcs Ferencz MOL Group
12:00 pm – 01:15 pm	Keynote \| Change and Internal Communication Presenting the Big Picture: Internal and Change Communications Claus Sonberg SAS
12:00 pm – 01:15 pm	Keynote \| Change and Internal Communication Leading the Way with Change Communication Anders Monrad Rendtorff Coloplast A/S
12:00 pm – 01:15 pm	Keynote \| Corporate Social Responsibility Sustainability at the Core of the Business Hans van Bochove Starbucks Coffee EMEA
12:00 pm – 01:15 pm	Keynote \| Corporate Social Responsibility Big Pharma: A Catalyst for Change GlaxoSmithKline
12:00 pm – 01:00 pm	Panel \| Restoring reputation and trust in the banking sector during the ﬁnancial turmoil Pierre Goad HSBC Bank Marina de Moerlooze Febelfin Lutz Nothbaum Dexia Miriam Roemers European Association of Public Banks Lars Seynaeve Citi Benelux Ward Snijders ING Group
02:15 pm – 03:00 pm	Keynote \| Next Media and Innovation Throwing Sheep for Communications Directors: Understanding and Winning with Social Media Soumitra Dutta INSEAD
03:00 pm – 04:00 pm	Best Cases
	Strategy and Planning \| Best Case Finding A Way Through Diversity Gerd Götz Royal Philips Electronics
	Strategy and Planning \| Best Case Smarter Media at Sony Europe Nicholas Sharples Sony Europe
	Execution and Measurement \| Best Case Effective Measurement Strategy: Abbey’s Experience Matthew Young Abbey Bank
	Next Media and Innovation \| Best Case Beyond E-mail Communication Rainer Maassen Convento
	Next Media and Innovation \| Best Case The Atheist Bus Campaign Jon Worth Atheist Bus Campaign
	Panel \| PR & PA In a Time of Cost-Cutting: From Rivals to Team-mates European Commission for the Environment Fiona Wilkinson Visa International Roberto Zangrandi Enel Rick Zedník EurActiv
04:30 pm – 05:15 pm	Keynote
04:30 pm – 05:15 pm	Keynote \| Corporate Social Responsibility Competing for Trust: Towards a Responsible and Competitive Europe Kerstin Born CSR Europe
05:15 pm – 06:15 pm	Crisis Communcation \| Best Case Flying Through the Storm: Crisis Communication in Action Widerøes Flyveselskap AS
05:15 pm – 06:15 pm	Crisis Communcation \| Best Case Crisis Comunication and Social Media Michael Murphy Trimedia International
05:15 pm – 06:15 pm	Change and Internal Communication \| Best Case Found in Translation: Cross cultural Communication during Change Andy Pharoah Wm Wrigley Jr
05:15 pm – 06:15 pm	Change and Internal Communication \| Best Case Internal Communications through Change and Crisis Maria Sennels Burson-Marsteller Denmark
05:15 pm – 06:15 pm	Corporate Social Resonsibility \| Best Case Taking Responsibility and Empowering Communities
05:15 pm – 06:15 pm	Workshops
05:15 pm – 06:15 pm	Workshop \| CRS Toolkit Kerstin Born CSR Europe
03. July 2009
09:00 am – 09:15 am	Keynote \|Greeting Marc-Oliver Voigt Communication Director
09:15 am – 10:00 am	Keynote \| Change and Internal Communication Towards the Authentic Enterprise: Internal Communication for the Companies of the Future Mike Wing IBM
10:00 am – 11:00 pm	Best Cases
	Crisis Communication \| Best Case Going Up, Going Down: Communicating Uncertainty Robert Moren Bank Pekao
	Extra Session \| Best Case Communications in times of economic uncertainty Dani Meyer Danone
	Social Media \| Best Case New Communication Channels in the Financial Sector Elisabeth Schick BASF
	Corporate Social Responsibility \| Best Case Corporate Social Responsibility in Times of Crisis Edward Bickham Anglo American
	Corporate Social Responsibility \| Best Case Corporate Social Responsability at the BBC Alec McGivan BBC
	Panel \| Communicating the Nordic Power Market: Transparency as a key to success Lars Galtung Nord Pool ASA/NASDAQ OMX Commodities Erik von Hofsten Vattenfall
10:00 am – 11:00 pm	Workshops
	Intercultural Communication \| Workshop Marion de Vriés SAM International
11:30 am – 12:15 pm	Keynote \| Execution and Measurement Reputation Management and Media Monitoring: How much punch are the media still packing? Craig Carroll University of North Carolina at Chapel Hill
12:15 am – 01:15 pm	Best Case
	Strategy and Planning \| Best Case Communicating during a Recession John McLaren AkzoNobel
	Strategy and Planning \| Best Case Facing the Crisis with a strong Brand – Iveco’s Strategic Repositioning Marco Monticelli Iveco
	Execution and Measurement \| Best Case Measurement as a Public Affairs Tool Truus Huisman Unilever
	Execution and Measurement \| Best Case Measuring and Monitoring Communication in Social Media Heinz Spremberg Meta Communication International
	Next Media and Innovation \| Best Case Full Web 2.0 menu Nick Hindle McDonald’s
	Next Media and Innovation \| Best Case Connecting Trusted Networks and the Web 2.0 Caroline Guillaumin Alcatel-Lucent
12:15 pm – 01:15 pm	Workshop
	How to manage stakeholder relations to sustain corporate reputation \| Workshop Dr. Kerstin Liehr Hering Schuppener Dr. Christopher Storck Hering Schuppener
	Public diplomacy and digital campaigns: some lessons from the UK \| Workshop Conrad Bird Foreign and Commonwealth Office Ian Hargreaves Foreign and Commonwealth Office
	Political Communication: European Parliament Elections \| Workshop Pierre-Jerome Hénin Founder
12:15 pm – 02:45 pm	Keynote \|The European Communication Monitor 2009 Ansgar Zerfaß University of Leipzig
03:00 pm – 05:00 pm	EACD \|General Assembly

02. July 2009

03. July 2009

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