Programme 2011

30. June 2011
09:30 am – 09:45 am	Welcome and Introduction Herbert Heitmann European Association of Communication Directors
09:45 am – 11:00 am	Leadership \| Main Session 1 Leaderhip Stephen Carter Alcatel-Lucent Frank Furedi University of Kent Ansgar Zerfass University of Leipzig
11:30 am – 12:30	Best Cases
	Internal Communication \| Best Case Moving from Top-Down Communications to a Peer-to-Peer Approach to Change more… Nigel Edwards Pfizer
	Internal Communication \| Best Case Social Media for Internal Communication more… Kai Rosenberg Telenor Group
	Social Media \| Best Case Storytelling through Social Media Charles Yap InterContinental Hotels Group
	Social Media \| Best Case Social Media Strategies for Standing Out Lars Torstensson Tele2
	Public Affairs and Political Communication \| Best Case Transforming Communications at the US State Department more… Lora Berg US – European Media Hub
	Public Affairs and Political Communication \| Best Case Bridging the Gap Between Archaic Stereotypes and Mass Entertainment Janine Griffel Bigpoint
	Crisis Communication \| Best Case Managing a Crisis within a Crisis – Crisis Communications at the Red Cross Charlotte Lindsey-Curtet International Committee of the Red Cross
	Crisis Communication \| Best Case A Killing Spree at the Company – Lessons Learned for Communications and Beyond Clarissa Haller ABB
11:30 am – 12:30	Workshops
	Reputation \| Workshop Managing Political Risk in uncertain times – A Different Approach from Grayling Christian Ekström Grayling Sweden Russell Patten Grayling
	Social Media \| Workshop Optimising Communication Strategies: Consumer Value through the Connection of Traditional and Digital Media more… Giselle Bodie Kantar Media
	Finance \| Working Group Meeting Segmentation Politics in Retail Banking – Customer Segmentation in Post-Crisis Retail Banking Paul Abrahms Nomura Mark Oosterlynck McKinsey & Co. Miriam Roemers European Association of Public Banks
	Reputation \| Workshop The End of Public Relations? – Managing Communications in the Age of Hyper-Transparency Christof Ehrhart Deutsche Post DHL
	Leadership \| Workshop Leadership Charisma? Depends on your perspective. Sandra Loftus The Joy Asset Marianne With The Joy Asset
01:45 pm – 02:45 pm	Leadership \| Interactive Session Drumming: Leading and Motivating teams through Communication
02:45 pm – 04:00 pm	Future Strategies \| Main Session 2 Future Strategies Micael Dahlén Professor of Marketing and Consumer Behaviour, Stockholm School of Economics Thomas Sevcik Managing Director, arthesia
04:30 pm – 05:30 pm	Best Cases
	Change Communication \| Best Case Communicating the Acquisition of an American Icon Marianne Amssoms Anheuser-Busch InBev
	Change Communication \| Best Case Creating Value with Corporate Values Carsten Tilger Henkel
	Reputation \| Best Case Avoiding the Crisis through Strategic Partnerships Fiona Wilkinson Visa
	Reputation \| Best Case Doing Meta Communication International: Information Digest and Issues Management for Multinationals like E.On in Times of Worldwide Energy Debates Harald Granzow Meta Communication International Dirk Pohlmann E.ON
	CSR \| Best Case Telefónica Sustainability Reporting Methodology more… Belén Izquierdo Sans Telefónica
	CSR \| Best Case Corporate Social Responsibility and Human Rights Anders Wallin Sandvik
04:30 pm – 05:30 pm	Workshops
	Reputation \| Workshop Moving from Reputation Risk to Market Opportunity more… Milorad Ajder Ipsos MORI Reputation Centre
	Leadership \| Workshop The Role of the Communicator: Leadership, Decision-Making and Power more… Ingmar De Gooijer Eucomed Angeles Moreno University Rey Juan Carlos, Madrid Piet Verhoven University of Amsterdam
	Social Media \| Workshop Making Social Media Work in Your Organisation Marshall Manson Edelman
from 08:00 pm	European Communication Award
01. July 2011
09:15 am – 09:30 am	Welcome and Introduction
09:30 am – 10:45 am	Social Media \| Main Session 3 A Fundamental Shift – Digital Cultures Today and in the Future Sophie Brendel BBC Geert Lovink Mediastudies Charles Yap Intercontinental Hotels
11:15 am – 12:15 pm	Best Cases
	Internal Communication \| Best Case Why Measure? Because Strategy Pays Off: An Internal Communications Controlling Approach at Roche Austria Nicole Gorfer Roche Austria
	Internal Communication \| Best Case How DANONE successfully integrated the Baby and Medical Nutrition Business (formerly Numico) through “Communication of Proximity” Dani Meyer Danone
	Social Media \| Best Case New Communication Channels in the Financial Sector more… Eva Vieleborg Hald Danske Bank
	Social Media \| Best Case Social Media Response Protocols more… Jeroen Coenen Hewlett-Packard
	Crisis Communication \| Best Case Communicating during Catastrophe: Evacuation from Japan Thorsten Hofmann Quadriga University of Applied Sciences
	Crisis Communication \| Best Case A Crisis or a Second Chance? The Icelandic Ash Cloud as an Opportunity Gudjon Arngrimsson IcelandAir
11:15 am – 12:15 pm	Workshops
	Reputation \| Workshop Managing Risk to Reputation Koenraad van Hasselt RiiR (Risk2Reputation) Tom Vesey RiiR (Risk2Reputation)
	Reputation \| Workshop Rebuilding Trust through Corporate Purpose Jeremy Galbraith Burson-Marsteller
	Public Affairs & Political Communication \| Best Case WindMade – A Choice Can Power Change more… Martin Hiller WWF International
	Public Affairs & Political Communication \| Best Case Nord Stream – A Reference for Transnational Infrastructure Project Communications Udo Becker Hill & Knowlton Ulrich Lissek Nord Stream
11:15 am – 12:15 pm	ECCE \| Qualification The Substance and Qualities of the Communications Leader: Three Key Questions Peter van Minderhout ECCE Academy
01:30 pm – 02:30 pm	Best Cases
	CSR \| Best Case Embedding CSR into your Organisation more… Jessica Mann Shire Pharmaceuticals
	CSR \| Best Case From CSR To CSV – Creating Shared Value Rudolf Ramsauer Nestlé
	Change Communication \| Best Case CEO Positioning Andre Manning Royal Philips Electronics
	Change Communication \| Best Case Engaging Employees in a Strategy Change more… Valérie Perruchot Garcia AXA
	Reputation \| Best Case Rebranding for (Re)Reputation Caroline Guillaumin Société Générale Group
	Reputation \| Best Case Out of the Doldrums… Infineon’s Comeback more… Ralph Driever Infineon Technologies
	Brand and Consumer Communication \| Best Case Internal branding – driving brand value in a B2B environment more… Joost Dubois Royal DSM
	Brand and Consumer Communication \| Best Case Turning Brands into Publishers more… Veronica Botet-Garcia GE Healthcare Shaun Wootton Waggener Edstrom
01:30 pm – 02:30 pm	Workshops
	Social Media \| Workshop Developing a Corporate Social Media Strategy Sophie Brendel BBC
	Leadership \| Workshop Leadership in Corporate Communications – Balancing and Developing the Roles of a Communications Director more… Inge Kauer Boer & Croon Hans Koeleman KPN Royal Dutch Telecom
	Reputation \| Workshop Reputation Intelligence for Enterprise Reputation Management Alberto Lopez-Valenzuela Alva
02:45 pm – 03:45 pm	Wikileaks \| Final Keynote Newspapers: From Telex to Wikileaks Javier Moreno El País
04:00 pm – 05:30 pm	EACD General Assembly

30. June 2011
09:30 am – 09:45 am	Welcome and Introduction Herbert Heitmann European Association of Communication Directors
09:45 am – 11:00 am	Leadership \| Main Session 1 Leaderhip Stephen Carter Alcatel-Lucent Frank Furedi University of Kent Ansgar Zerfass University of Leipzig
11:30 am – 12:30	Best Cases
	Internal Communication \| Best Case Moving from Top-Down Communications to a Peer-to-Peer Approach to Change more… Nigel Edwards Pfizer
	Internal Communication \| Best Case Social Media for Internal Communication more… Kai Rosenberg Telenor Group
	Social Media \| Best Case Storytelling through Social Media Charles Yap InterContinental Hotels Group
	Social Media \| Best Case Social Media Strategies for Standing Out Lars Torstensson Tele2
	Public Affairs and Political Communication \| Best Case Transforming Communications at the US State Department more… Lora Berg US – European Media Hub
	Public Affairs and Political Communication \| Best Case Bridging the Gap Between Archaic Stereotypes and Mass Entertainment Janine Griffel Bigpoint
	Crisis Communication \| Best Case Managing a Crisis within a Crisis – Crisis Communications at the Red Cross Charlotte Lindsey-Curtet International Committee of the Red Cross
	Crisis Communication \| Best Case A Killing Spree at the Company – Lessons Learned for Communications and Beyond Clarissa Haller ABB
11:30 am – 12:30	Workshops
	Reputation \| Workshop Managing Political Risk in uncertain times – A Different Approach from Grayling Christian Ekström Grayling Sweden Russell Patten Grayling
	Social Media \| Workshop Optimising Communication Strategies: Consumer Value through the Connection of Traditional and Digital Media more… Giselle Bodie Kantar Media
	Finance \| Working Group Meeting Segmentation Politics in Retail Banking – Customer Segmentation in Post-Crisis Retail Banking Paul Abrahms Nomura Mark Oosterlynck McKinsey & Co. Miriam Roemers European Association of Public Banks
	Reputation \| Workshop The End of Public Relations? – Managing Communications in the Age of Hyper-Transparency Christof Ehrhart Deutsche Post DHL
	Leadership \| Workshop Leadership Charisma? Depends on your perspective. Sandra Loftus The Joy Asset Marianne With The Joy Asset
01:45 pm – 02:45 pm	Leadership \| Interactive Session Drumming: Leading and Motivating teams through Communication
02:45 pm – 04:00 pm	Future Strategies \| Main Session 2 Future Strategies Micael Dahlén Professor of Marketing and Consumer Behaviour, Stockholm School of Economics Thomas Sevcik Managing Director, arthesia
04:30 pm – 05:30 pm	Best Cases
	Change Communication \| Best Case Communicating the Acquisition of an American Icon Marianne Amssoms Anheuser-Busch InBev
	Change Communication \| Best Case Creating Value with Corporate Values Carsten Tilger Henkel
	Reputation \| Best Case Avoiding the Crisis through Strategic Partnerships Fiona Wilkinson Visa
	Reputation \| Best Case Doing Meta Communication International: Information Digest and Issues Management for Multinationals like E.On in Times of Worldwide Energy Debates Harald Granzow Meta Communication International Dirk Pohlmann E.ON
	CSR \| Best Case Telefónica Sustainability Reporting Methodology more… Belén Izquierdo Sans Telefónica
	CSR \| Best Case Corporate Social Responsibility and Human Rights Anders Wallin Sandvik
04:30 pm – 05:30 pm	Workshops
	Reputation \| Workshop Moving from Reputation Risk to Market Opportunity more… Milorad Ajder Ipsos MORI Reputation Centre
	Leadership \| Workshop The Role of the Communicator: Leadership, Decision-Making and Power more… Ingmar De Gooijer Eucomed Angeles Moreno University Rey Juan Carlos, Madrid Piet Verhoven University of Amsterdam
	Social Media \| Workshop Making Social Media Work in Your Organisation Marshall Manson Edelman
from 08:00 pm	European Communication Award
01. July 2011
09:15 am – 09:30 am	Welcome and Introduction
09:30 am – 10:45 am	Social Media \| Main Session 3 A Fundamental Shift – Digital Cultures Today and in the Future Sophie Brendel BBC Geert Lovink Mediastudies Charles Yap Intercontinental Hotels
11:15 am – 12:15 pm	Best Cases
	Internal Communication \| Best Case Why Measure? Because Strategy Pays Off: An Internal Communications Controlling Approach at Roche Austria Nicole Gorfer Roche Austria
	Internal Communication \| Best Case How DANONE successfully integrated the Baby and Medical Nutrition Business (formerly Numico) through “Communication of Proximity” Dani Meyer Danone
	Social Media \| Best Case New Communication Channels in the Financial Sector more… Eva Vieleborg Hald Danske Bank
	Social Media \| Best Case Social Media Response Protocols more… Jeroen Coenen Hewlett-Packard
	Crisis Communication \| Best Case Communicating during Catastrophe: Evacuation from Japan Thorsten Hofmann Quadriga University of Applied Sciences
	Crisis Communication \| Best Case A Crisis or a Second Chance? The Icelandic Ash Cloud as an Opportunity Gudjon Arngrimsson IcelandAir
11:15 am – 12:15 pm	Workshops
	Reputation \| Workshop Managing Risk to Reputation Koenraad van Hasselt RiiR (Risk2Reputation) Tom Vesey RiiR (Risk2Reputation)
	Reputation \| Workshop Rebuilding Trust through Corporate Purpose Jeremy Galbraith Burson-Marsteller
	Public Affairs & Political Communication \| Best Case WindMade – A Choice Can Power Change more… Martin Hiller WWF International
	Public Affairs & Political Communication \| Best Case Nord Stream – A Reference for Transnational Infrastructure Project Communications Udo Becker Hill & Knowlton Ulrich Lissek Nord Stream
11:15 am – 12:15 pm	ECCE \| Qualification The Substance and Qualities of the Communications Leader: Three Key Questions Peter van Minderhout ECCE Academy
01:30 pm – 02:30 pm	Best Cases
	CSR \| Best Case Embedding CSR into your Organisation more… Jessica Mann Shire Pharmaceuticals
	CSR \| Best Case From CSR To CSV – Creating Shared Value Rudolf Ramsauer Nestlé
	Change Communication \| Best Case CEO Positioning Andre Manning Royal Philips Electronics
	Change Communication \| Best Case Engaging Employees in a Strategy Change more… Valérie Perruchot Garcia AXA
	Reputation \| Best Case Rebranding for (Re)Reputation Caroline Guillaumin Société Générale Group
	Reputation \| Best Case Out of the Doldrums… Infineon’s Comeback more… Ralph Driever Infineon Technologies
	Brand and Consumer Communication \| Best Case Internal branding – driving brand value in a B2B environment more… Joost Dubois Royal DSM
	Brand and Consumer Communication \| Best Case Turning Brands into Publishers more… Veronica Botet-Garcia GE Healthcare Shaun Wootton Waggener Edstrom
01:30 pm – 02:30 pm	Workshops
	Social Media \| Workshop Developing a Corporate Social Media Strategy Sophie Brendel BBC
	Leadership \| Workshop Leadership in Corporate Communications – Balancing and Developing the Roles of a Communications Director more… Inge Kauer Boer & Croon Hans Koeleman KPN Royal Dutch Telecom
	Reputation \| Workshop Reputation Intelligence for Enterprise Reputation Management Alberto Lopez-Valenzuela Alva
02:45 pm – 03:45 pm	Wikileaks \| Final Keynote Newspapers: From Telex to Wikileaks Javier Moreno El País
04:00 pm – 05:30 pm	EACD General Assembly

30. June 2011

01. July 2011

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