30. June 2011

09:30 am – 09:45 am

Welcome and Introduction

Herbert Heitmann
European Association of Communication Directors

09:45 am – 11:00 am

Leadership | Main Session 1
Leaderhip

Stephen Carter
Alcatel-Lucent

 

 

Frank Furedi
University of Kent

 

 

Ansgar Zerfass
University of Leipzig

11:30 am – 12:30

Best Cases

 

Internal Communication | Best Case
Moving from Top-Down Communications to a Peer-to-Peer Approach to Change

more…

Nigel Edwards
Pfizer

 

Internal Communication | Best Case
Social Media for Internal Communication

more…

Kai Rosenberg
Telenor Group

 

Social Media | Best Case
Storytelling through Social Media

Charles Yap
InterContinental Hotels Group

 

Social Media | Best Case
Social Media Strategies for Standing Out

Lars Torstensson
Tele2

 

Public Affairs and Political Communication | Best Case
Transforming Communications at the US State Department
more…

Lora Berg
US – European Media Hub

 

Public Affairs and Political Communication | Best Case
Bridging the Gap Between Archaic Stereotypes and Mass Entertainment

Janine Griffel
Bigpoint

 

Crisis Communication | Best Case
Managing a Crisis within a Crisis – Crisis Communications at the Red Cross

Charlotte Lindsey-Curtet
International Committee of the Red Cross

 

Crisis Communication | Best Case
A Killing Spree at the Company – Lessons Learned for Communications and Beyond

Clarissa Haller
ABB

11:30 am – 12:30

Workshops

 

Reputation | Workshop
Managing Political Risk in uncertain times – A Different Approach from Grayling

Christian Ekström
Grayling Sweden

 

 

Russell Patten
Grayling

 

Social Media | Workshop
Optimising Communication Strategies: Consumer Value through the Connection of Traditional and Digital Media
more…

Giselle Bodie
Kantar Media

 

Finance | Working Group Meeting
Segmentation Politics in Retail Banking – Customer Segmentation in Post-Crisis Retail Banking

Paul Abrahms
Nomura

Mark Oosterlynck
McKinsey & Co.

Miriam Roemers
European Association of Public Banks

 

Reputation | Workshop
The End of Public Relations? – Managing Communications in the Age of Hyper-Transparency

Christof Ehrhart
Deutsche Post DHL

 

Leadership | Workshop
Leadership Charisma? Depends on your perspective.

Sandra Loftus
The Joy Asset

 

 

Marianne With
The Joy Asset

01:45 pm – 02:45 pm

Leadership | Interactive Session
Drumming: Leading and Motivating teams through Communication

02:45 pm – 04:00 pm

Future Strategies | Main Session 2
Future Strategies

Micael Dahlén
Professor of Marketing and Consumer Behaviour, Stockholm School of Economics

 

 

Thomas Sevcik
Managing Director, arthesia

04:30 pm – 05:30 pm

Best Cases

 

Change Communication | Best Case
Communicating the Acquisition of an American Icon

Marianne Amssoms
Anheuser-Busch InBev

 

Change Communication | Best Case
Creating Value with Corporate Values

Carsten Tilger
Henkel

 

Reputation | Best Case
Avoiding the Crisis through Strategic Partnerships

Fiona Wilkinson
Visa

 

Reputation | Best Case
Doing Meta Communication International: Information Digest and Issues Management for Multinationals like E.On in Times of Worldwide Energy Debates

Harald Granzow
Meta Communication International

 

 

Dirk Pohlmann
E.ON

 

CSR | Best Case
Telefónica Sustainability Reporting Methodology
more…

Belén Izquierdo Sans
Telefónica

 

CSR | Best Case
Corporate Social Responsibility and Human Rights

Anders Wallin
Sandvik

04:30 pm – 05:30 pm

Workshops

 

Reputation | Workshop
Moving from Reputation Risk to Market Opportunity
more…

Milorad Ajder
Ipsos MORI Reputation Centre

 

Leadership | Workshop
The Role of the Communicator: Leadership, Decision-Making and Power
more…

Ingmar De Gooijer
Eucomed

 

 

Angeles Moreno
University Rey Juan Carlos, Madrid

 

 

Piet Verhoven
University of Amsterdam

 

Social Media | Workshop
Making Social Media Work in Your Organisation

Marshall Manson
Edelman

from 08:00 pm

European Communication Award

 01. July 2011

09:15 am – 09:30 am

Welcome and Introduction

09:30 am – 10:45 am

Social Media | Main Session 3
A Fundamental Shift – Digital Cultures Today and in the Future

Sophie Brendel
BBC

 

 

Geert Lovink
Mediastudies

 

 

Charles Yap
Intercontinental Hotels

11:15 am – 12:15 pm

Best Cases

 

Internal Communication | Best Case
Why Measure? Because Strategy Pays Off: An Internal Communications Controlling Approach at Roche Austria

Nicole Gorfer
Roche Austria

 

Internal Communication | Best Case
How DANONE successfully integrated the Baby and Medical Nutrition Business (formerly Numico) through “Communication of Proximity”

Dani Meyer
Danone

 

Social Media | Best Case
New Communication Channels in the Financial Sector
more…

Eva Vieleborg Hald
Danske Bank

 

Social Media | Best Case
Social Media Response Protocols
more…

Jeroen Coenen
Hewlett-Packard

 

Crisis Communication | Best Case
Communicating during Catastrophe: Evacuation from Japan

Thorsten Hofmann
Quadriga University of Applied Sciences

 

Crisis Communication | Best Case
A Crisis or a Second Chance? The Icelandic Ash Cloud as an Opportunity

Gudjon Arngrimsson
IcelandAir

11:15 am – 12:15 pm

Workshops

 

Reputation | Workshop
Managing Risk to Reputation

Koenraad van Hasselt
RiiR (Risk2Reputation)

 

 

Tom Vesey
RiiR (Risk2Reputation)

 

Reputation | Workshop
Rebuilding Trust through Corporate Purpose

Jeremy Galbraith
Burson-Marsteller

 

Public Affairs & Political Communication | Best Case
WindMade – A Choice Can Power Change
more…

Martin Hiller
WWF International

 

Public Affairs & Political Communication | Best Case
Nord Stream – A Reference for Transnational Infrastructure Project Communications

Udo Becker
Hill & Knowlton

 

 

Ulrich Lissek
Nord Stream

11:15 am – 12:15 pm

ECCE | Qualification
The Substance and Qualities of the Communications Leader: Three Key Questions

Peter van Minderhout
ECCE Academy

01:30 pm – 02:30 pm

Best Cases

 

CSR | Best Case
Embedding CSR into your Organisation
more…

Jessica Mann
Shire Pharmaceuticals

 

CSR | Best Case
From CSR To CSV – Creating Shared Value

Rudolf Ramsauer
Nestlé

 

Change Communication | Best Case
CEO Positioning

Andre Manning
Royal Philips Electronics

 

Change Communication | Best Case
Engaging Employees in a Strategy Change
more…

Valérie Perruchot Garcia
AXA

 

Reputation | Best Case
Rebranding for (Re)Reputation

Caroline Guillaumin
Société Générale Group

 

Reputation | Best Case
Out of the Doldrums… Infineon’s Comeback
more…

Ralph Driever
Infineon Technologies

 

Brand and Consumer Communication | Best Case
Internal branding – driving brand value in a B2B environment
more…

Joost Dubois
Royal DSM

 

Brand and Consumer Communication | Best Case
Turning Brands into Publishers
more…

Veronica Botet-Garcia
GE Healthcare

 

 

Shaun Wootton
Waggener Edstrom

01:30 pm – 02:30 pm

Workshops

 

Social Media | Workshop
Developing a Corporate Social Media Strategy

Sophie Brendel
BBC

 

Leadership | Workshop
Leadership in Corporate Communications – Balancing and Developing the Roles of a Communications Director
more…

Inge Kauer
Boer & Croon

 

 

Hans Koeleman
KPN Royal Dutch Telecom

 

Reputation | Workshop
Reputation Intelligence for Enterprise Reputation Management

Alberto Lopez-Valenzuela
Alva

02:45 pm – 03:45 pm

  

Wikileaks | Final Keynote
Newspapers: From Telex to Wikileaks

Javier Moreno
El País

04:00 pm – 05:30 pm

EACD General Assembly