Programme

Thursday, 29th June 2017

09:15 - 09:30

Introduction

09:30 - 10:15

Everybody will agree that putting a ladder on top of a banana-peel is not the most efficient solution to avoid falling over the peel. But in most organisation, we have installed a lot of ladders – inefficient rules, systems, procedures, assumptions – due to uncertainty, lack of trust and fear of change.

But in times of disruptive change – and the world of communication is of course direct & indirect linked to those changes – we need professionals with an agile mindset. We need people who can turn problems into opportunities. We need people who break their fixed thinking patterns and dare to go for GiGa dreams. We need people who explore the world from a different perspective. We need people who get into action and who aren’t scared to fail fast, often and forward by applying NaNo actions.

You as a leader & communication professional can unleash this potential of your people. Discover how the ‘Yes And Act’ mindset can be a survivalkit for professionals in change. During this presentation you will get the spark, the words and tools to awaken this creative power.

Cyriel Kortleven

Cyriel Kortleven

Global Speaker & Author

Cyriel Kortleven is a sought-after speaker at conferences, events and internal leadership development meetings. His mission in life: delivering an inspiring boost the creative & entrepreneurial mindset of professionals in change. Through his playful and enthusiastic attitude to life, he creates an open and informal atmosphere - ideal for bigger events and conferences. Cyriel stimulates people to break their fixed-thinking patterns and inspires you unleash your full potential.

Cyriel is already working more than 15 years in the domain of creativity and innovation. He delivers keynotes all over the world and is on average around 100 days a year on the 'road' (or in a plane) - he presented already in 23 different countries in 5 different continents. He is also author of 4 books. And one of the 700 Certified Professional Speakers (CSP) in the world.
11:00 - 12:00

PANEL I - Simultaneous Programme

Best Case

Changes and a spread-out audience is always a challenge for internal communicators.  In parallel, our audience is drowning in information and it becomes harder and harder to get their attention. To reach our R&D community in 43 different sites around the world, we decided to go all in with a digital experience, but it also forced us to be innovative. This session will present how we created a digital live experience with a satisfaction rate of 76%.
Åsa Degermark

Åsa Degermark

Head of Communications, GF Strategy and Technology
Ericsson AB

Åsa holds the position as Head of Communications at the corporate function Strategy & Technology. Åsa is responsible for the communication of Ericsson’s R&D capabilities, innovation and technology leadership. Åsa is very creative and just recently she was the main driver in developing a digital platform for communication to leaders spread across the world.
Best Case

In today’s world of work, employer branding has become a top priority for many leaders. Knowing what is setting you apart is one thing, how to consistently deliver your brand message is another. Collaboration is the key driver of impactful employer branding.
Matija Varga

Matija Varga

Head of HR Communication & Employer Branding
ING Belgium

In his current role, Matija Varga is responsible for defining and executing the HR Communication & Employer Branding strategy at ING Belgium. Prior to this role, Matija was a Communication Manager driving communications for multiple strategic transformation projects. Matija has over 10 years of experience in communications, branding and international business development in various companies including Thomson Reuters.
BarCamp

Are you facing challenges that you cannot overcome? Are collaboration and digitalisation inevitable to your department (or even your organization?) but you do not find a way to implement them?

Use this opportunity to exchange with like-minded people and find solutions. Imagine what an open format and open mind enable you and others to come up with!

Impulse

The importance of effective collaboration is increasing in a highly connected world. Multi-stakeholder collaboration is challenging and, like most skills, needs practice and perseverance over just communication. In games, even in very hyper-competitive ones, one can see surprising and novel ways of collaboration. Using examples from both digital and non-digital games, I will highlight the usage of games as a tool to learn, improve, and play with collaboration.
Rajiv Vaid Basaiawmoit

Rajiv Vaid Basaiawmoit

Head of Sci-Tech Innovation & Entrepreneurship
Aarhus University

Rajiv V. Basaiawmoit is a global speaker, award-winning entrepreneurship educator, a gamification expert, and a citizen scientist. He has a multi-disciplinary background spanning science, business and humanities. With innovative interventions, such as the prize-winning board game “ESHIP: Navigating Uncertainty” in which players collaborate in a simulated competitive landscape, he actively studies teams and collaboration.
Impulse

We live in a visual world. Corporate communications can leverage the power of web videos, streaming content, shared images and other media for colloborative and persuasive means. Social media platforms like Instagram, YouTube, Pinterest as well as Facebook, corporate websites and intranets offer opportunities and challenges. This session combines best practices with research-based insights on the status quo of managing and measuring visual communication. Best-practices from a leading European company will be presented as well as their approach to monitor issues on owned and shared video content related to their brand with monitoring tools. This allows the commmunication department to align their own content to current trends. The European Communication Monitor 2017 has explored the strategic relevance, managing processes, and competencies for using visual elements in strategic communication. The session will present key results of the study, based on a survey of several thousand communication professionals across Europe. A panel discussion and Q&A will allow participants to share their experiences and questions.
Prof. Dr. Ralph Tench

Prof. Dr. Ralph Tench

Professor of Communication and Director of PhD programmes
Leeds Beckett University

Ralph Tench is Professor of Communication and Director of PhD programmes in the Faculty of Business and Law, Leeds Beckett University, UK. He currently leads an EU-funded project on deliberative engagement and has previously led the ECOPSI project, the largest public relations research programme funded by the European Union. He is President Elect for the European Public Relations Research and Education Association.
Prof. Dr. Ansgar Zerfaß

Prof. Dr. Ansgar Zerfaß

Professor of Communication Management
University of Leipzig

Prof Dr Ansgar Zerfass is Professor and Chair in Strategic Communication at the University of Leipzig, Germany, and Professor in Communication and Leadership at BI Norwegian Business School, Oslo, Norway. He is lead researcher for the European Communication Monitor, the largest annual study in strategic communication worldwide, now in its 11th year, and has published 35 books and more than 300 articles on corporate communications, strategic communication and online communication.
Expert Session

Downplaying the issue and ignoring stakeholders’ perceptions will quickly turn a crisis into a complete reputation meltdown. Only principled-based organisations with focused crisis leadership can weather the storm and even emerge from it stronger. Come and find out what it takes to be one of them.
Caroline Sapriel

Caroline Sapriel

Managing Director
CS&A International Risk, Crisis & Business Continuity Management

Caroline Sapriel is the founder and Managing Director of CS&A a specialist risk and crisis and business continuity management consulting firm with offices in Hong Kong, the United Kingdom, Belgium, Italy, The Netherlands, Singapore, and the United States. Ms Sapriel has over 20 years’ experience in risk and crisis management, corporate and public affairs. She is regularly invited to speak at international conferences and seminars on risk and crisis management. She is a guest lecturer at the graduate school of public administration of Leiden University. She has been a member of IABC since 1987, and is a faculty member of the Management Center Europe in Brussels. Prior to establishing her own consulting firm, Ms Sapriel held various senior management
positions with international PR firms including the Rowland Company and Hill & Knowlton. She has also worked for the Press Office of the Government of Israel.
Training

You’re good at managing your tasks and suddenly you’re in charge of a team? Learn what it takes to become a good leader, how to behave and which leadership approach is right for the organisation you work in!
Training

You left Social Media to your younger colleagues – not expecting it to become this important? This is your chance! Learn the must-knows, find out which channels are relevant to your organization, set-up a strategy and measure the outcome.
12:00 - 12:30

Coffee Break

12:30 - 13:30

PANEL II - Simultaneous Programme

Best Case

How did Uniper in Sweden combine political lobbying and peer cooperation with media pressure to drive a process leading to tax reliefs for the energy sector of 10 Billion SEK?
Listen to a “behind the scenes” case on how the toolbox of Communication could be used in the widest sense possible, and be combined with political and regulatory activities.
Roger Strandahl

Roger Strandahl

Director of Communications
Uniper Energy

Roger Strandahl has worked within the field of Communication since 2003, mainly in the energy sector, but also in the medical implant area. He has studied industrial Engineering and Management, a Masters in Civil Engineering at Linköping Institute of Technology. He lived and worked for four years in Germany. He also has in total three years of military experience in the Swedish Airforce and from Bosnia and Kosovo.
Best Case

There are a lot of ways to make communication in the public field. For the last couple of years I’ve supervised communications at a research foundation specialising in agrifood and environmental issues, which combines education, research and practical assistance in the field. The challenge was: how to manage the Communication Strategy in a 143-year-old institution, inside a structure that offered differentiated products and services to multiple, diverse targets, which had decided to modernise its own approach with the hope of providing both innovative external and internal communication.
Franco Giacomozzi

Franco Giacomozzi

Corporate Communication Director
Edmund Mach Foundation

Franco Giacomozzi is currently Communications Director at Edmund Mach Foundation, a big agri-food scientific institute which promotes and carries out research, scientific experiments, education and training activities as well as providing technical assistance and extensions services to companies. Located in Italy, trentino area, with 800 employees/350 Researchers/8000 farms supported, is one of the most important institutes in italian agri-food sector, with strong international relationships.
In Edmund Mach Foundation Franco is head of internal and external communications, press & media relations, Web, Intranet & Social Media
Before joining the Foundation, Franco was Head of Digital Communications in a top 10 italian Communication Marketing & PR Agency, based in Bologna, in which he has worked on more than 120 Projects in many different market sectors.
Interactive

“The only limit to what you can build with LEGO® bricks, is your imagination”. That is what they say. LEGO® Certified Professional and LEGO® Serious Play Coach Dirk Denoyelle claims the opposite: handling LEGO® bricks triggers your imagination. In his session Dirk will prove that to us. Use the bricks, and ideas concerning good leadership will surface!
Dirk Denoyelle

Dirk Denoyelle

LEGO® Certified Professional
Amazings

Dirk Denoyelle is one of 15 LEGO® Certified Professionals in the world, and a multilingual comedian for the corporate and conference environment.
Awards

Join the nominees of the ECA Young Communicator of the Year as they discuss their perspective on collaboration. Learn what challenges they face, which opportunities they see and how they want to change our profession for the better.
Best Case

Bertrand Blaise will elaborate on communication strategy in the frame of globalization, based on his vast experience at PSA Group as well as at Renault and within the Renault-Nissan alliance. How to be efficient in a multicultural and real time communication? What is the strategy for success?
Bertrand Blaise

Bertrand Blaise

Senior Vice President, Corporate Communications
PSA Peugeot Citroën

Bertrand Blaise holds a post-graduate degree in communications.
He graduated from Centre d’Etudes Littéraires et Scientifiques Appliquées (CELSA)-Université Paris 4 and holds a degree in political science and international relations from Institut d’Etudes Politiques (IEP) in Strasbourg. He held a variety of positions in communications at Renault and within the Renault-Nissan alliance, including four years in the Asia-Pacific region (1999-2003) and four years as Vice President, Product and Brand Communication (2003-2007).
He joined Alstom in 2007 and became Vice President, International Communications.
In November 2014 he was appointed Senior Vice President, Corporate Communications of PSA Group, reporting to Carlos Tavares, Chairman of the Board of PSA Group.
Expert Session

Measuring Social Media

Training

You’re good at managing your tasks and suddenly you’re in charge of a team? Learn what it takes to become a good leader, how to behave and which leadership approach is right for the organisation you work in!
Training

You left Social Media to your younger colleagues – not expecting it to become this important? This is your chance! Learn the must-knows, find out which channels are relevant to your organization, set-up a strategy and measure the outcome.
13:30 - 14:30

Lunch

14:30 - 15:00
Awards

The EACD is committed to futhering the evolution of our profession by recognizing innovative and creative projects. A representative of the three shortlisted teams of each category and the final three young communicators of the year will pitch their projects on stage. A live voting by some 600 communication professionals will then identify the winner in each category.
15:00 - 15:45

Simultaneous Programme

Main Session

Collaboration is based on openness and knowledge sharing, while demanding
a high level of accountability from within the organisation. But: Does anyone collaborate with a potential disruptor and how can established organisations anticipate threats? What is the political view on collaboration and how to initiate collaboration as an NGO? Learn about the theoretical perspective as well as first hand insights from various speakers.
Rajiv Vaid Basaiawmoit

Rajiv Vaid Basaiawmoit

Head of Sci-Tech Innovation & Entrepreneurship
Aarhus University

Rajiv V. Basaiawmoit is a global speaker, award-winning entrepreneurship educator, a gamification expert, and a citizen scientist. He has a multi-disciplinary background spanning science, business and humanities. With innovative interventions, such as the prize-winning board game “ESHIP: Navigating Uncertainty” in which players collaborate in a simulated competitive landscape, he actively studies teams and collaboration.
Dr. Virginie Coulloudon

Dr. Virginie Coulloudon

Group Director for External Relations
Transparency International (August 2012-March 2017)

Virginie Coulloudon is a global communicator focusing on dialogue between business and society through community building and simulations. She is group director for external relations at Transparency International; spokesperson, head of press and public information at the Organisation for Security and Co-operation in Europe (OSCE); and head of communications, Europe, at Radio Free Europe/Radio Liberty (RFE/RL). A former investigative journalist and permanent correspondent in Moscow, she then was research director at the Harvard Davis Centre for Russian Studies.
Heather Knox

Heather Knox

Vice President, External Communications
Renault Group

Heather Knox is a senior communications professional with nearly 20 years of industry experience. She has held various positions with the Microsoft Corporation, which she joined in 2006 as Director, Corporate Communications – Server & Tools Business. She is currently the Regional Director Communications, EMEA, where she is responsible for AR and PR across Europe, Middle East and Africa, driving a comprehensive image agenda for Microsoft, and developing communication strategies, tactics, and measurements. It is a relocation of her previous position, held since 2007, as the Director, Public Relations, Worldwide PR – EMEA for Microsoft in WA, USA. Ms Knox has a BA in International Relations and French (double major) from the University of Southern California. She has completed additional communications courses at the Kellogg School, Northwestern University and the University of Washington Extension.
Expert Session

MSLGROUP UK and Heathrow will provide you with an insight into how to maximise your chances of success with digital workplace transformation projects, by putting human beings at the heart of the process from start to finish.
Neil Barnett

Neil Barnett

Senior Digital Communications Manager
Heathrow
Neil Barnett is Senior Digital Communications Manager at Heathrow. At Heathrow, Neil is leading the employee communication for a large Digital Workplace change programme. Previously working in digital communications at Canon, where he began working in partnership with MSLGROUP, he has worked on numerous projects which redefine how employees work and interact across digital and physical worlds to create more business opportunities.
Jason Frank

Jason Frank

CEO
MSL Group SAS London
Jason Frank has 15 years’ experience in working with leading organisations to attract and engage the people they need to achieve their visions, including EY, GSK, Unilever, KPMG, BT, Coca-Cola and Lloyds Banking Group. Jason is Co-CEO of MSLGROUP in the UK and leads the group’s EMEA Employee practice.
15:45 - 16:15

Coffee Break

16:15 - 17:15

PANEL III - Simultaneous Programme

Best Case

Communicating change: In changing times you can always choose to do nothing. Instead, we’ve set a new course for the company. We’ve chosen to do something really big.

This year, PMI launched its manifesto ‘Designing a Smoke- Free Future’. We’re building a future on smoke-free products that are a much better choice than cigarette smoking. Our vision is that these products will one day replace cigarettes. After a decade of investment culminating in the launch of a new portfolio of smokeless products, the change in company direction and promise to shareholders has set a new tone for the tobacco industry – and an exciting new era for PMI’s Communications.

Tony Snyder

Tony Snyder

Vice President Communications
Philip Morris International

Tony Snyder was appointed Vice President Communications at Philip Morris International in November 2016 following over 20 years with the company in product development and operations roles.
Best Case

Pride among employees is an intangible asset. Being proud assures that employees do their job with a smile and that they talk positively about their job and their employer. Therefore, internal pride is also external communications. How do you make cleaning staff proud of their job and the company they work for? At Asito, they found a way. This Dutch cleaning company made internal pride among their 10,000 employees their main source of Public Relations.
Sander Haas

Sander Haas

Internal Communication Manager
Asito

Eight years ago, Sander Haas started as the first Communications Manager ever at Asito, a large cleaning company in The Netherlands. He initiated social programs around the environment and cultural diversity, looking for additional value for the company. Now, Asito has moved away from being a supplier of a commodity service, to a partner for big corporates and national government on topics as diversity, inclusion and sustainability. www.twitter.com/sander_haas
Interactive

During this very interactive 90-minute session, keynote speaker Cyriel Kortleven will take you on a creative quest. We will be working in small subgroups around two concrete challenges that are very relevant in your role as a Communication Director. We will explore the creative process to generate hundreds of ideas to solve these actual challenges. You will get at least three creativity methods that you can apply with your own team if you’re stuck in fixed thinking patterns. We will interview several Communication Directors in advance to make a shortlist of their biggest challenges and select the two most relevant ones for this session. Allow yourself a creative boost and go home with a lot of relevant ideas. Ready? Set? Brainstorm!
Cyriel Kortleven

Cyriel Kortleven

Global Speaker & Author

Cyriel Kortleven is a sought-after speaker at conferences, events and internal leadership development meetings. His mission in life: delivering an inspiring boost the creative & entrepreneurial mindset of professionals in change. Through his playful and enthusiastic attitude to life, he creates an open and informal atmosphere - ideal for bigger events and conferences. Cyriel stimulates people to break their fixed-thinking patterns and inspires you unleash your full potential.

Cyriel is already working more than 15 years in the domain of creativity and innovation. He delivers keynotes all over the world and is on average around 100 days a year on the 'road' (or in a plane) - he presented already in 23 different countries in 5 different continents. He is also author of 4 books. And one of the 700 Certified Professional Speakers (CSP) in the world.
Best Case

What does it take to develop standards for global finance?  How do convince more than 100 countries to adopt your standards, and not to make local changes? And how do you ensure that all countries, from the largest to the smallest, have their say and feel heard?  IFRS is one of the most successful examples of collaboration in global financial regulation and international standard-setting. Find out more during the presentation.
Mark Byatt

Mark Byatt

Director of External Affairs
IFRS Foundation

Mark Byatt is Director of External Affairs for the IFRS Foundation, the global accounting standard-setter. In this role, Mark leads the international affairs and communications activities of the organisation. Prior to joining the Foundation, Mark was Group Marketing Director of Morse plc, a pan-European technology and services company. Mark has a Master’s Degree in International Strategy from the London School of Economics.
Best Case

In many European associations, secretariats consist of small teams and most of them only have one person dedicated to communication work. Does that mean that there’s a single communication person in the room, or that it’s the role of that professional to tap into the comms potential of its team members to achieve common goals? In this (familiar) case study of revamping our website, I will explain how CENTR managed to form an efficient team spirit to successfully launch a new website and corporate identity.
Alexandrine Gauvin

Alexandrine Gauvin

Communications Manager
Council of European National Top Level Domain Registries

A member of the EACD since 2015, Alexandrine Gauvin is Communications Manager at CENTR, the association of European country code top-level domain (ccTLD) registries, such as .de for Germany or .be for Belgium. Before joining CENTR, Alexandrine was Communications Officer at the American Chamber of Commerce to the European Union (AmCham EU). She has been a communication professional for close to ten years, both in B2B and European association environments.
Best Case

In the times of alternative facts and post-truth, organisations need to find authentic ways to continue to tell the story of their journeys and of their teams. Drawing upon Dr Adi’s research, this talk highlights the elements of hero-centered storytelling, provides some tips on how to create memorable and appealing narratives and discusses how these principles can be applied to strategic communication.
Prof. Dr. Ana Adi

Prof. Dr. Ana Adi

Head of Department of Corporate Communication
Quadriga Hochschule Berlin

Prior to her appointment at Quadriga University of Applied Sciences, Ana Adi worked as an academic in England and Bahrain, as a visiting lecturer in Belgium, Thailand and Romania and as a consultant in public relations and social media strategy in Scotland and Belgium. Prof Adi’s research and consultancy focuses on digital media strategy, storytelling and measurement. Find her online: Twitter @ana_adi and www.anaadi.net.
Expert Session

The book is written for C-level audience to create an overview of considerations and processes on how to improve and change an organisation’s most valuable intangible asset, its brand. When updating or changing a brand, the natural mindset of people is to think brand strategy and creative, whereas if design is art, implementation is key. Predominantly this stems from the believe that truly managing brand as an asset, is the basis for future success of organisations. Synopsis by the authors Marc Cloosterman and Laurens Hoekstra, plus panel-discussion. Laurens and Marc are founders of VIM Group — the leading brand implementation and management company.
Marc Cloosterman

Marc Cloosterman

Chief Executive Officer
VIM Group
Marc heads up VIM Group, the leading international brand implementation consultancy.The group has founded the brand implementation discipline in 1991, and in Europe they have offices in London and Amsterdam.

His passion is to advise, write and speak in the area of (re)branding and brand efficiency improvement, across touchpoints and across channels. Marc is a regular speaker on these topics and has written several articles.
Marc's ambition is to create global recognition for 'brand implementation’ as one of the core process disciplines within the brand management domain.

Research from VIM Group’s Impact Valuator™, shows that for every Euro 1 spent on strategy and creation, one spends on average Euro 20 on brand implementation & management.
Marc founded the working group Brand Management of the EACD. Clients include JuliusBaer Bank, SkyTeam, Airbus Group, ING, bpost, Danfoss, DHL, RBS, AkzoNobel, IKEA, Mediclinic, Randstad and Deutsche Telekom.
Laurens Hoekstra

Laurens Hoekstra

Managing Director
VIM Group
Since 2002, Laurens Hoekstra is CCO of VIM Group, specialising in brand implementation and management.

VIM Group is the founder of the ‘Brand Implementation’ business category and world leader in this area. Its activities cover both global rebrands as well as local single-site rebrands, covering all - or part - of the client’s brand touchpoints, including signage and interiors, online, print, IT-system output, corporate wear and fleet livery. Over the years, VIM Group has completed over 1,300 brand implementation projects. VIM Group operates worldwide, with specialist member companies operating out of 11 offices with over 200 people.

Clients include TNT, SKODA, Emirates NBD, SkyTeam, Caterpillar, ING, bpost, Rentokil-Initial, DHL, British Gas, AkzoNobel, Mediclinic, Randstad and Belfius.
Expert Session

Want to know how best to create a steady stream of relevant and engaging content? Interested to find out how to measure the impact of your efforts? Curious to find out how to get the rest of the company on board? Join us as we explore practical ways to help polish your communications through the 4 C’s – content, channels, culture and consumer.
James Brock

James Brock

Executive Director
Addison Group
James is a senior director at Addison Group, with over 25 years’ experience in a variety of marketing, branding and communication roles.

A graduate of Edinburgh University James started his career in the music industry with EMI Records before moving agency-side, firstly with The Brand Union and for the last 10 years with Addison Group.

He has been key in both building Addison Group’s extensive roster of clients and developing and broadening the agency’s offer, particularly in research, insight and advisory services.
Training

You’re good at managing your tasks and suddenly you’re in charge of a team? Learn what it takes to become a good leader, how to behave and which leadership approach is right for the organisation you work in!
Training

Haven’t faced a crisis yet and convinced this won’t happen? WRONG! Crises occur unexpectedly and once they do it’s usually too late to plan the next steps. Join this training to learn the essentials about prevention, handling and finally regaining reputation.
17:30 - 18:00

ECA — Winner Presentation Ceremony

18:00 - 18:30

Melissa Fleming, Head of Communications for the United Nations High Commissioner for Refugees (UNHCR) reveals how the single story of Doaa evolved from a web story to a TED talk to an internationally published book to a future Hollywood film and has moved viewers and readers to help refugees.
Melissa Fleming

Melissa Fleming

Chief Spokesperson/Head of Communications
UNHCR

As Head of Communications and Chief Spokesperson for the United Nations High Commissioner for Refugees (UNHCR), Melissa Fleming leads all communications efforts around the globe. Operating in 120 countries, UNHCR provides shelter and help for over 30 million people who have fled wars and persecution.

In her role, Ms Fleming has introduced strategic communication planning designed to have more impact on the varied audiences, which include media, donors, governments and refugees themselves. She is also leading a rebranding project for UNHCR, and is launching a new digital platform for interactive engagement and individual giving. She joined UNHCR from the International Atomic Energy Agency (IAEA), where she served for eight years as Spokesperson and Head of Public Information during the period the organisation made headlines for its inspection work in Iraq, Iran and North Korea and won the Nobel Peace Prize in 2005.

Prior to IAEA, she headed the Press and Information team at the Organisation for Security and Co-operation in Europe and as a Public Affairs Specialist at Radio Free Europe/Radio Liberty.
from 20:00

The festive networking evening at Hôtel de la Poste has always been a highlight of the ECS. This year we’re transforming our traditional award gala into an interactive networking evening where you can meet old friends and make new contacts.

Friday, 30th June 2017

09:15 - 09:30

Introduction

09:30 - 10:00

Can collaboration resolve the problems communicators are facing these days or will it be just another approach that does not work? Based on his 20+ year experience in IT and digital transformation Marcus will outline how technology might help and teach you why collaboration is more than nice-to-have.
Marcus East

Marcus East

Global Digital Director
Marks and Spencer

Marcus East is a dynamic business executive with over 20 years of experience of working with major brands around the world, helping them to harness the power of consumer-facing technology. His extensive experience includes time in both startups and corporations, including six years at IBM and four years at Apple, much of which was spent in Silicon Valley. At Apple he led eCommerce solutions delivery for their worldwide online business, and also drove the adoption of Agile. He returned to the UK at the start of 2016 to work for major retailer Marks and Spencer as Global Digital Director, and is responsible for running the M&S.com online business, and also for driving the company’s digital transformation.
10:15 - 11:15

PANEL IV - Simultaneous Programme

Best Case

What content is most engaging? Why? What can we learn from it? Surrounded by curiosity-driven research at CERN, Kate will show how the same curiosity has helped develop editorial content. See how findings from a scientific study into how people reacted to CERN social media has helped to shape and adapt CERN content. Useful tips for digital practitioners on crafting content and improving engagement.
Kate Kahle

Kate Kahle

Head of Editorial Content Development
CERN

Kate Kahle leads the writing, web and social media teams at CERN (European Organization for Nuclear Research). She joined CERN in 2006 to communicate EU projects after 5 years as an editor within Pearson Publishing. In 2012, she became CERN's social media manager and was promoted to head of editorial content development in 2016. Last year she received a Best Practice award for Digital Leadership.
Best Case

The World Trade Organization has always faced a diverse and often unpredictable audience. From business suits to people dressed up as turtles, everyone had a view, not to say strong opinion on international trade matters.  Over time, the tone and nature of the public debate changed. Where it used to be slogan-driven, one-sided and polarized, it became more in-depth and respectful. Why was that and what lead to this change at the multilateral level? And why is history is repeating itself, but for different reasons? Can we learn from the past on how to react to the current debate on trade and bring society on board and move beyond headlines?
Bernard Kuiten

Bernard Kuiten

Head of External Relations
World Trade Organization

Bernard Kuiten is Head of External Relations at the World Trade Organization since 2009 where he oversees the organization's dealings with the private sector, civil society, parliamentarians and other intergovernmental organizations. He joined the WTO at the end of 1999, taking responsibility for civil society relations.
Bernard is a former diplomat and trade negotiator and a highly seasoned speaker on trade and WTO matters. From 1990 to 1999, he represented both the Netherlands and the European Union on a number of trade files, including shipbuilding, steel and services trade in general. He specialized in financial, telecommunication and audio‐visual services when working for the European Commission. The year before joining WTO, Bernard was the chair of the WTO Working Party for State Trading Enterprises. He is a member and former chair of the International Geneva Committee of the Swiss Network of International Studies, as well as an Advisory Board Member of the Model WTO at the University of St. Gallen.
Call for Papers

Which collaborative projects did you initiate? Which collaborative challenges did you overcome? Which tools did you use? Have you worked on a related project and are proud of what you achieved? Send us your paper to secure your
chance to present at the European Communication Summit 2017 and win tickets for 2018!

E-mail a one-page PDF to Julia (julia.wietreck@communication-summit.eu) providing:
1. Your Name – Position – Company
2. Project Title – Time Frame – Outline – Outcome (given it’s finished)

Feel free to include video, PPT or any other related content to increase your chance of convincing our judges.

The best three will battle in 20 minutes sessions to become the European Communications Collaborator. Papers selected will be allocated a 20 minute slot for their presentation.
We look forward to receiving your ideas until 31 May 2017

Impulse

Angelo is a space systems researcher, biologist and community artist. Not only did he initiate SEAD, a global network of artists, scientists, engineers and activists, but he was also Crew Commander of the NASA-funded HI-SEAS Mars simulation in Hawaii. Learn what six ‘astronauts’ discovered during their four-month Mars mission about the importance of collaboration, and how to apply this to your daily work.
Angelo Vermeulen

Angelo Vermeulen

Crew Commander
NASA
Best Case

The financial crisis in Ireland had a profound impact on the way the central bank supervises and safeguards financial stability. Jill Forde – Head of Communications at the Central Bank of Ireland will speak about communicating new mortgage lending measures introduced to safeguard stability for homeowners, the challenges facing consumers after the crisis, and how the central bank communications team are using transparency to build public trust and acceptance.
Jill Forde

Jill Forde

Head of Communications
Central Bank of Ireland

Jill Forde is Head of Communications at the Central Bank of Ireland. Prior to this role, she worked at the European Central Bank where she was Adviser to the Director General Communications. At the ECB, she also held the position of Communications Project Manager for the establishment of the Single Supervisory Mechanism role at the ECB, leading a team of experts and managing all communication issues for banking supervision during the set up phase. Before joining the ECB, Jill spent 9 years working in communication roles at the Central Bank of Ireland, and held a number of positions including Internal Communications Manager and Media Relations Manager. She was also seconded to the European Banking Authority where she led the communication project for the 2011 banking stress tests.
OPTIONAL Jill holds a Degree in History and Politics, a Diploma in Public Relations and a Certificate in Change Management.
Best Case

How do the best leaders achieve high levels of employee engagement which positively impact their business performance?  Sharon shares the findings of the case study she led into the drivers of high employee engagement across teams in the UK Civil Service which she compares with the successful engagement behaviours of leaders of high performing UK companies who were voted by their staff as the best companies to work.
Sharon McKoy

Sharon McKoy

Head of Internal Communications at Department for Business, Innovation and Skills
Ministry of Defence UK

Sharon McKoy is a communications professional with extensive experience in delivering corporate communications and marketing strategies for complex, international organisations in both the public and private sectors.

Sharon has worked across diverse industries including manufacturing, media, entertainment and most latterly defence. Sharon is currently Head of Corporate Communications for Defence, Equipment & Support, the procurement arm of the UK Ministry of Defence where she is responsible for internal communications and engagement, as well as the external PR and media strategy for the organisation.

Sharon’s previous positions include Head of Internal Communications for the UK Government’s, Department for Business, Innovation & Skills, and Head of Corporate Communications for the Tata Steel Long Products division. Sharon’s particular interest and experience is in employee and leadership engagement, storytelling and campaign strategy.
Expert Session

You might not know it, because the use of the speech teleprompter has been until now reserved to the political, social and economic world elite, but making an impressive speech is now very easy for anyone. We will show the five killer techniques in contemporary oratory and unveil the secrets of speech reading.
Luis Arroyo

Luis Arroyo

President
Asesores de Comunicación Pública
Luis Arroyo has been consulting to top political, corporate and social leaders in Latin America and Europe for more than 20 years. President of Asesores de Comunicación Pública, consultant for the World Bank, University profesor, author and speaker, he has been behind dozens of effective speeches. His company, Prompter-in-a-box, has created the first portable speech teleprompter and is now presenting and marketing it worldwide.
Training

You’re good at managing your tasks and suddenly you’re in charge of a team? Learn what it takes to become a good leader, how to behave and which leadership approach is right for the organisation you work in!
Training

Haven’t faced a crisis yet and convinced this won’t happen? WRONG! Crises occur unexpectedly and once they do it’s usually too late to plan the next steps. Join this training to learn the essentials about prevention, handling and finally regaining reputation.
11:15 - 11:45

Coffee Break

11:45 - 12:45

PANEL V - Simultaneous Programme

Best Case

As a way of organizing communications departments, integrating channels and driving more engaging storytelling, the Newsroom can be a powerful and strategic approach for communicators to adopt. With examples from Mondelēz International’s global implementation, this presentation delivers learnings on how the strategy can be translated into measurable results.
Tom Armitage

Tom Armitage

Regional CGA Director, Europe
Mondelez International

Tom was appointed Regional CGA Director in January 2016 and is based in Zurich, Switzerland. He is responsible for a team of 50 people across 40+ countries in the European region, including European Union member states, Russia, Ukraine, Central Asia and Turkey. The team has responsibility for the internal and external communications agendas as well as for public affairs and community involvement across the European region. Tom sits on the Global Corporate Affairs Leadership Team.
Tom joined the company in Zurich in 2012 and previously held roles at Mondelez International as Communications Director, MEU; Area CGA Director for Central Europe (DACH & CEE); and Global Communications Director. Prior to joining Mondelez International, Tom worked at Swiss Re in Zurich, where he was responsible for international media relations and issues management. Before working in corporate communications, Tom was a journalist at Reuters.
Tom was born in the UK and has lived and worked in the UK, Austria, Switzerland, Germany and France.
Best Case

How to combine corporate communications and marketing techniques to build reputation, engage stakeholders and truly measure performance. In his session, Dominic Redfearn, Global Brand and Communications Director at DIAGEO, will tell us more about his strategy and how Diageo uses content, channels and stakeholder measurement to engage.
Dominic Redfearn

Dominic Redfearn

Global Brand and Communications Director
Diageo

Dominic Redfearn is the Global Brand and Communications Director for Diageo plc and is responsible for corporate brand strategy, global communications, employee engagement, issues and reputation management. Dominic began his career in news with Dow Jones and CNBC television, before moving into the agency world with Medialink, a US media and PR group. During his nine years at the agency he ran creative, corporate and consultancy teams, advising clients on media, PR and content strategy and delivering numerous international corporate and consumer campaigns. In 2007 he went in-house with Diageo taking on roles in both Corporate Relations and Global Marketing, including as Global Media and Content Director, leading the company’s approach to content and communications across corporate and consumer brands. In 2014, as Global Brand Diageo Director, he developed an integrated corporate brand and reputation strategy for the company and since 2015 has led the combined Global Brand and Communications group.

Impraise, jovoto and Pridiktiv provide tools, which shape the future and promote good collaboration. Discover our startups and be encouraged by their stories.
Jeroen de Backer

Jeroen de Backer

CEO & Founder
pridiktiv.care

Jeroen De Backer is currently working as CEO and Founder of Pridiktiv,
Before Pridiktiv, Jeroen held various business development and management positions at various national and international Telecom and ICT companies.
Jeroen is a Belgian and holds a degree in Business Administration and Marketing from HONIM, member of the Leuven University, campus Brussels - ODISEE. (BE).
If you're into MBTI: he’s a true ESTJ-A.
Bastian Unterberg

Bastian Unterberg

Founder & CEO
jovoto

Bastian started his first company at the age of 16. In 2007, he founded the open innovation platform jovoto to empower creative talent and shape the future of work. Bastian is the author of “Crowdstorm: The Future of Innovation, Ideas and Problem Solving” and his work has been featured in various press outlets, such as The New York Times, Fast Company, Huffington Post, Die Zeit, and Der Spiegel. He discusses mass collaboration and digital innovation as an active speaker at international conferences.
Discussion

What cultural and structural changes are required to create the perfect setting for collaboration? How can communicators promote collaboration within their organisation? Which technologies empower people to engage and share their knowledge? And what happens when collaboration becomes excessive? Join this panel as we plunge deeper into the matter.
Marcus East

Marcus East

Global Digital Director
Marks and Spencer

Marcus East is a dynamic business executive with over 20 years of experience of working with major brands around the world, helping them to harness the power of consumer-facing technology. His extensive experience includes time in both startups and corporations, including six years at IBM and four years at Apple, much of which was spent in Silicon Valley. At Apple he led eCommerce solutions delivery for their worldwide online business, and also drove the adoption of Agile. He returned to the UK at the start of 2016 to work for major retailer Marks and Spencer as Global Digital Director, and is responsible for running the M&S.com online business, and also for driving the company’s digital transformation.
Matthew Saltmarsh

Matthew Saltmarsh

Senior Communications Officer
UNHCR

Matthew is Senior Communications Officer, MENA for UNHCR. He was previously Lebanon Spokesman. Earlier, he founded own communications agency to provide editorial, PR and media training services. He also created a Brussels-focused news and intelligence website. Matthew was a Director at StockWell (now Teneo Blue Rubicon) in London and Staff Correspondent in Paris/London at the IHT/NYT (2004-2011).
Angelo Vermeulen

Angelo Vermeulen

Crew Commander
NASA
Best Case

Synopsis: A best-practice case study of the historic combination of Dell and EMC, the world’s largest technology acquisition. James Gibb, Communications Director for Dell EMC, looks at how Dell Technologies harnessed the power of communication to overcome the significant hurdles of such a vast combination of people, products, culture and history to create one of the most formidable technology companies today.
James Gibb

James Gibb

EMEA Communications Director
Dell EMC

James Gibb is Communications Director at Dell EMC for Europe, Middle East & Africa. He is responsible for helping devise and execute strategic communication programmes to the company’s 28,000 team members in the region. James has over ten years’ experience at Dell in a number of strategic roles. He previously ran his own U.K. small business and sat on the board of an award-winning international arts not-for-profit. He is currently based in Dubai.
Best Case

In her session, Yasemin Güzeloglu will elaborate on internal communications, based on her vast experience at Turkish Airlines as well as in the tourism, leisure and hospitality sectors. She will outline the importance of employee communications that maintains the success of the award-winning airline. Learn what factors drive employee engagement and how her teams keeps satisfaction up.
Yasemin Erdemir Güzeloglu

Yasemin Erdemir Güzeloglu

Interactive MarCom Manager
Turkish Airlines

Yasemin Erdemir Guzeloglu has held her current position at Turkish Airlines since June 2009. She is responsible for the global communications activities of the Turkish Airlines, which operates in more than 100 countries. Prior to this position, she held various key positions in corporate communications in different sectors such as tourism, leisure, hospitality and consultancy. Guzeloglu has studied Advertising and marketing, and holds an MBA.
Expert Session

Expert Session - tba

Training

You left Social Media to your younger colleagues – not expecting it to become this important? This is your chance! Learn the must-knows, find out which channels are relevant to your organization, set-up a strategy and measure the outcome.
Training

Haven’t faced a crisis yet and convinced this won’t happen? WRONG! Crises occur unexpectedly and once they do it’s usually too late to plan the next steps. Join this training to learn the essentials about prevention, handling and finally regaining reputation.
12:45 - 13:45

Lunch

13:45 - 14:45

PANEL VI - Simultaneous Programme

Best Case

When Tieto renewed its strategy, the team developed an approach that not only engaged employees in dialogue on multiple levels, but also demonstrated the company’s new way of working launched as part of the strategy – with an emphasis on openness, co-innovation and partnerships. Their approach has paid off, with a marked improvement in strategic alignment, trust in the future and confidence in leadership.
Nina Eklund

Nina Eklund

Head of Employee Communications & Engagement
Tieto

As Head of Employee Communications and Engagement at Tieto, the leading software and services company in the Nordics, Nina drives strategy engagement, communicative leadership and an open, collaborative corporate culture. Nina is an energetic communications professional based in Helsinki, with a passion for challenge, change and co-creation. Find out more via #tietocomms and connect @eklundnina.
Best Case

This session will look at how the UK Government Communications Service has learn from its experience of domestic and international campaigns to develop a new model for communication practice covering  marketing, internal communication and public relations.
Alex Aiken

Alex Aiken

Executive Director of Government Communications Prime Minister‘s Office and Cabinet Office
UK Government

Alex is the most senior communications professional in the Civil Service. His role covers government communications strategy, management of the Cabinet Office and No.10 operation and leadership of the profession. Before, he was Director of Communications & Strategy at Westminster City Council, and he held senior posts at Conservative Central Office. He lives in Pimlico, London with his family.
Impulse

What are the lines between harassment and political protest? A summary of a series of ethnographic and data visualisation work on how the alt-right, fake news, and filter bubbles affect the notions of online harassment within social networks, and are changing the political scape as well as media.
Caroline Sinders

Caroline Sinders

BuzzFeed/Eyebeam
Open Lab Fellow

Caroline Sinders is a machine learning designer/user researcher, artist. For the past few years, she has been focusing on the intersections of natural language processing, artificial intelligence, abuse, online harassment and politics in digital, conversational spaces.Caroline is a designer and researcher at Wikimedia, and a BuzzFeed/Eyebeam Open Lab Fellow. She holds a masters from New York University's Interactive Telecommunications Program from New York University.
Best Case

Cisco is the worldwide leader in IT and networking. The company helps organisations of all sizes transform how people connect, communicate and collaborate. But how does the company engage their employees to connect, communicate and collaborate? Lisa Atherfold, Director of Communications for EMEAR at Cisco tells us more in her speech.
Lisa Atherfold

Lisa Atherfold

Director of Communications for EMEAR
Cisco

With 16 years in communications, Lisa leads PR, Employee Communications and Analyst Relations across EMEAR, and has held a number of roles within communications during her 10 years at Cisco. She started her career at a technology PR agency, and before that she was the co-founder of a Manchester (UK) city lifestyle and culture magazine. Outside her career, Lisa is a dressage fanatic and trains her horse to compete through the ranks – fulfilling but much patience is required!
Impulse

Yussi Pick was the only European who worked in the digital organising team at the Hillary Clinton campaign headquarters. The digital organising team was responsible for online campaigns as well as for the recruitment of volunteers. In his speech he shares what European companies and organisations can learn concerning digital communication and public affairs.
14:45 - 15:15

Coffee Break

15:15 - 16:15
Media Roundtable

Four leading European journalists discuss recent political developments

Over the past 12 months a lot has happened in the European Union or even globally that affected Europe, its politics and of course you – the people. Join Oliver Herrgesell, SVP of Communications, Turner International and representatives from BBC, DER SPIEGEL, KATHIMERINI Daily Newspaper and POLITICO for thought-provoking discussion.

Oliver Herrgesell

Oliver Herrgesell

SVP Communications, International
Turner International

Oliver Herrgesell is in charge of international communications for Turner, a global leader in media and entertainment. Until 2012 he was responsible for communications, public affairs & marketing for the broadcaster and content producer RTL Group; before joining the group in Luxembourg in February 2006, he served for six years as deputy head of corporate communications at Europe's leading media company Bertelsmann. Prior to that, he worked in Austria and Germany as a journalist for TV broadcasters (ORF, Premiere/Sky Deutschland), magazines (Wiener, Tempo, Stern) and newspapers (Die Woche, Berliner Zeitung). In addition to his paid job, Herrgesell coordinates the working group “Future of Media” for the European Association of Communications Directors, and is a member of the board, Save the Children in Germany since January 2010.
Matthew Karnitschnig

Matthew Karnitschnig

Chief Europe Correspondent
POLITICO Europe

Matthew Karnitschnig is POLITICO’s chief Europe correspondent, based in Berlin. He joined the publication in 2015 from the Wall Street Journal, where he spent 15 years in a variety of positions as a reporter and editor in the U.S. and Europe. In a career spanning two decades, Karnitschnig has been on the front lines of some of the defining political and economic stories of our time. He spearheaded the WSJ’s coverage of the eurozone debt crisis as the paper’s Germany bureau chief and European economics editor. He led the team that was named a finalist for the Pulitzer Prize in International Reporting in 2011 and won an Overseas Press Club award in 2012.
Kate Russell

Kate Russell

Tech Reporter
BBC

Kate Russell is an internationally renowned journalist, reporter and author, who has been writing about technology and the Internet since 1995. A regular commentator on the BBC’s technology programme “Click” for over a decade, Kate also has monthly technology focused columns in National Geographic Traveller magazine and BBC Focus magazine. She won the 2015 UK Blog Awards for best individual digital and technology blog, and in June 2015 she was voted the 25th most influential woman in UK IT by Computer Weekly magazine. Her first book “Working the Cloud” (2013) delivered a collection of online tips, tricks and resources for small businesses, start-ups and entrepreneurs. Her second published book,”Elite: Mostly Harmless” (2014), is a crowd funded science fiction novel based on a remake of the computer game that first inspired her love of technology.
16:15 - 16:45

Sum-Up