Day 1: 28 May
K. Corley Kenna
As Managing Director and Chief of Staff to the CEO of Burson-Marsteller, Corley built and maintained global client and media relationships at one of the world’s leading communication agencies. As Vice President for Public Affairs and Corporate Communications at Ralph Lauren Corporation, she led media response and strategy for all corporate affairs and crisis situations. She founded and co-lead the supply chain Traceability Working Group, a company-wide initiative to improve sustainability with respect to raw materials.
At Patagonia, Corley oversees all product, brand and internal communications. She led the media strategy around the 100% for the Planet Black Friday initiative, which resulted in $10 million in donations to environmental nonprofits worldwide. She currently leads all communication strategy around the company’s initiatives—from public lands to progressive family policies.
Prof. Dr. Christof E. Ehrhart
Before joining Edelman in November 2019, she led Weber Shandwick as CEO in Germany for six years and was a member of the EMEA Strategy Board. Christiane was responsible for external communications at Landeskreditbank Baden-Württemberg and was a member of the German board at Ketchum Pleon for many years.
Christiane has been working in the PR industry for over 20 years and has extensive experience from corporate communication to marketing. She has many years of experience in advising clients from the pharmaceutical, financial, FMCG, F&B, mobility and logistics industries, as well as the energy and chemical industries.
As a thought leader, Christiane was included by w&v in December 2019 in the list of "100 Brains: the brains of the industry" and received the HR Excellence Award in the category New Work in 2018.
Since May 2017 Christine has been President of the GPRA, the association of leading agencies in Germany.
Caroline Thomas-Korger is Head of Employee Experience and Communications at Omio, formerly GoEuro. Previously, she was responsible for Communications and Learning, Global Finance and infrastructure at SAP in Germany and Global Head of Change Management and Communications at Sivantos Group in Singapore. Other positions include Communications Director and Public Affairs, South Asia and Pacific region at World Vision and Global Director of HR/Internal Communications at Schneider Electric, both in Singapore.
Best Case: How to inspire, how to change: stepping out of your comfort zone and ensuring sustainable change
Many people experience a “realtime-illusion”, believing that their daily business is completely determined by news, day-to-day questions, current problems and the reaction to it. In such situations justifying the past or sorting-out the present is often dominant over projecting a future.
In the face of such challenges, how can strategies be developed and consistently pursued or at least provide some resilience against the unexpected? Apart from good defense, what helps to build a solid attack and a system of communications?
Bernhard Fischer-Appelt, is an entrepreneur, researcher and author. He is the CEO of fischerAppelt AG, one of Europe‘s leading communication agency groups. He recently spent two years at Harvard University conducting research on future projections and the history of strategic forecasting. He also authored two books on crisis management and leadership.
Prof. Thomas Hundt
Insight: Managing the Aftermath: The concept of consequence management
Anders Monrad Rendtorff
from the University of Roskilde in Denmark, studied at INSEAD in France (in their Young
Managers Program) and he also holds an MBA from Copenhagen Business School.
Dr. Amanda Holdsworth
Dr. Amanda Holdsworth, APR, is a public relations and brand strategy director with 20 years of experience in educational, non-profit, and corporate communications.
She earned both a Master of Arts in Strategic Public Relations and a Doctor of Education in Organizational Change and Leadership from the University of Southern California. A former assistant professor, her post-doc research led to the creation of the CultureComm Model linking employee engagement, organizational culture, branding, and talent attraction and retention.
Amanda has appeared in CNN Money, Fast Company, Forbes, Inc., and Parents Magazine, and to date, has earned 24 industry awards for her work in branding, PR, and marketing. She is also the founder of The Comms Mom, a blog and online community with more than 15,000 global participants, designed to support the career ambitions and lives of mothers working in communications roles.
Prof. Anne Gregory
Professor Anne Gregory is Chair of Corporate Communication at the University of Huddersfield and one of the UK’s leading communication academics. Anne runs executive education programmes for clients such as the European Commission, IESE in Spain and the Swedish Communication Association. She helps lead a Masters programme for the UK Government, working with senior communicators who are involved in handling the Covid 19 pandemic. Anne is an international researcher and directed the seven continent team in developing the Global Capability Framework for the profession. She is author of over 80 books, book chapters and academic and popular journal articles. Professor Gregory is a former Chair of the Global Alliance of Public Relations and Communication Management, a past President of the Chartered Institute of Public Relations (CIPR) and has been awarded the Sir Stephen Tallents Medal for her outstanding contribution to the profession.
RB has 45,000 employees and is present in 6 continents. It sells 20 million products a day, including ranges of Dettol and Lysol which have now been recognised as being effective at inactivating SARS-COV-2. The company last week took an open-source approach to sharing its guide to returning to the workplace via social media. When it comes to communications, there have been a myriad of small changes and trade-offs since March.
This session will share some of the practical ways in which the team at RB approached comms during this time – from getting everyone out of the offices, to now considering how and if to get people back into them and some of the ways in which this period has resulted in opportunities for communicating differently.
In this fireside chat, Marian will share her insights into tomorrow’s transformational trends and will explore how we can inject calm, civility, and clarity into a world that can seem to be spinning out of control. Marian will also talk about the huge challenge she has taken on as senior vice president, global communications at Philip Morris International as the company undergoes the biggest transformation in its history to help address the problem of smoking.
Prof. Dr. Ana Adi
Prof. Dr. Ana Adi
Day 2: 29 May
Next to my Global Marketing role I introduced Mindfulness practices into the business world at Siemens Healthineers leading a community of over 500 people. After realizing the relevance of those ancient practices in modern work life, I now support organizations to thrive with more focus and better wellbeing. My vision is to make mindfulness a cool thing in the workplace. Imagine you have a job interview and the fact that you meditate and take care of yourself becomes your unique selling point!
Dr. Yu Jie
Patrick De Pauw
Prof. Daniel Supervielle
Kristen Soltis Anderson
Prof. Dr. Udo Zolleis
Dr. Sandra Busch-Janser
The question should now be: what is next in the new normal world? How is this virus and the fallout going to change communications? Are business trips a thing of the past for non-field personnel? Is the physical trade show on the way out? How are we going to engage with customers in a world of social distancing?
While we suspect that face to face contact will continue to be a key sales tool, digital/VR experiences might replace the early stages, and the use of technologies will take a larger share.
During this ‘Insight’ speech, we will look at how customer experiences are evolving and why a #humanless culture will never be the answer.
Duccio Manetti is a strategic marketing and corporate communications professional with 15 years of global experience in customer and marketing communications, digital marketing, corporate and PR communications, brand strategy, advertising and commercialization in the energy & food & beverage industry sectors. Career to date includes corporate and university roles with demonstrable results in marketing, internal and external communications.
Duccio Manetti studied Philosophy of Language and Philosophy of Science at the University of Florence in Italy. Following his first degree, he earned a second degree in Science of Communication and a PhD in Cognitive Sciences.
After his studies, he was appointed Junior Professor and Researcher at the University of Florence and collaborated with local institutions and government for scientific divulgation and communication projects, both online and through local events. Duccio Manetti is also the Editorial Manager and founder of the international peer-reviewed scientific journal Humana.Mente (www.humanamente.eu).
In 2011 he joined General Electric’s Digital Internal Communications Dept. and he then held the position of Global Digital Strategist for the Oil & Gas business and various global marketing communication roles for GE Oil & Gas headquarters.
Today he is the Global Events Corporate Communications Director of Tetra Pak Corporation.
Duccio is also a public speaker and collaborates with Quadriga University for which he is a Jury Member of the international digital awards and he takes courses as external guest lecturer.
Duccio takes courses and speeches on marketing communications case studies from the B2B space, on corporate communications and customer experiences and on neuromarketing and philosophy of language.
During the University Duccio held courses on the mind-body problem, philosophy of language and communication theories.
Today he takes public conferences and lectures on marketing communications case studies based on his 15years experience in the B2B sector.
Jan Marius Marquardt
An experienced marketing communications strategist, Lydia Lee has worked with clients from a broad range of sectors, including Fortune 500 companies such as ExxonMobil, HP, Hyatt, Mars, Mastercard, Microsoft, Nike and Schindler. She has also guided and supported a number of Chinese companies, including China Mobile, Datang Telecom, GoLauncher and Z-Park, with their overseas branding and communications strategy.
With the agency since 2005, Lydia has spearheaded digital transformation projects for B2C, B2B enterprises in China and been instrumental in launching content2conversion solutions for B2B and distributor-heavy industries by embracing the very latest social, digital and mobile trends. Areas of particular expertise include B2B2C marketing communications strategy, brand and creative storytelling, corporate positioning and communications, and cross-cultural communications. Lydia is also a renowned workshop facilitator and public speaking, presentation skills, media handling and crisis management trainer. A frequent speaker at global forums and universities about China, Lydia excels at cross-cultural communication and leadership topics.
Winner of 2018 PR Professional of the Year (Agency) from Campaign Asia, as well as Mentor of the Year from Women Leading Change Awards, Lydia was also named to Campaign magazine’s 40 ‘Women to Watch’ listing and one of the Holmes Report’s Innovator 25 group for APAC in 2017. Having studied and worked in Brazil, Chile, Spain, Taiwan and the USA, in addition to Chinese, Lydia is fluent in English, Portuguese and Spanish.
Louis de Schorlemer
Louis holds a Master's degree in Global Marketing Communications from Emerson College, Boston University, USA. He started his career with DaimlerChrysler, working on strategic marketing projects in Germany, Luxembourg and Australia. He then moved to Brussels and worked with a pan-European think tank. He is a founding member of the European Association of Communication Directors.