01. July 2010
09:30 am - 09:45 am
| Keynote
The Changing Face of Communications
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Herbert Heitmann
President, European Association of Communication Directors
09:45 am - 10:30 am
| Keynote
Communicating Europe
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Viviane Reding
Vice-President of the European Commission and Commissioner for Justice, Fundamental Rights and Citizenship, European Commission
10:30 am - 11:00 am
Break | Networking
Coffee Break
11:00 am - 12:00 pm
Strategic Communication | Case Study
Managing Reputation – When You Kill For a Living
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Anne Villemoes
Director of Corporate Communications, Danish Crown
11:00 am - 12:00 pm
Strategic Communication | Case Study
From Insight to Action - Creating a Value Proposition That Builds Business
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Marleen Crooijmans
Global Head of External Communication, ING Wholesale Banking
11:00 am - 12:00 pm
Change and Internal Communication | Case Study
Building Windmills Instead of Walls
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Anke Schmidt
Vice President Corporate Communications, BASF
11:00 am - 12:00 pm
Change and Internal Communication | Case Study
Facilitate or Dictate – the Océ Case
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Nancy Aschmman
Director International Corporate Communications, Océ N.V.
11:00 am - 12:00 pm
Issues Management and Crisis Communication | Case Study
Communicating in the Economic Crisis
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Anna Kowalczyk
Communications Associate, World Bank
11:00 am - 12:00 pm
Issues Management and Crisis Communication | Case Study
What the Common Man Reads - A Federal Ministry Tracks the Financial Crisis in the Regional Media
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Andree Blumhoff
Head of Media Analysis, PMG Presse-Monitor GmbH
11:00 am - 12:00 pm
Reputation Management | Case Study
Avoiding Stormy Waters – Reputation Management for a Global Leader
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Atte Palomäki
Group Vice President Corporate Communications, Wärtsilä Corporation
11:00 am - 12:00 pm
Reputation Management | Case Study
Sustainability as a Driver for Business at Coca-Cola
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Fionnuala Tennyson
Vice President, Public Affairs and Communication, Coca-Cola Enterprises
11:00 am - 12:00 pm
Communication Strategy | Workshop
Strategic Communications - Clear Thinking for a Cloudy World
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Justin Roux
Senior Vice-President of Communications, Luvata
11:00 am - 12:00 pm
Communication Strategy | Workshop
Integrating Reputation Research with Strategic Planning
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Milorad Ajder
Managing Director, Ipsos MORI Reputation Centre
12:00 pm - 12:29 pm
Communication Strategy | Keynote
The Strategic Mastermind – Lessons From
Alastair Campbell
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Alastair Campbell
Former Spokesperson, British Labour Party
12:30 pm - 01:30 pm
Break | Networking
Lunch
01:30 pm - 02:14 pm
Communication Practice | Keynote
Decoding the Digital Revolution
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Adrian Monck
Managing Director, Head of Communications and Media, World Economic Forum
02:15 pm - 02:30 pm
Break | Networking
Break / Room Change
02:30 pm - 03:30 pm
Storytelling and Brand Building Communications | Case Study
Brand Communications at EDF
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02:30 pm - 03:30 pm
Storytelling and Brand Building Communications | Case Study
How to Create Brand Engagement and Consumer Advocacy
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Paul Baeyaert
Managing Director, Weber Shandwick Belgium
02:30 pm - 03:30 pm
Stakeholder Relations | Case Study
From Internal to External Communications
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02:30 pm - 03:30 pm
Stakeholder Relations | Case Study
Stakeholder Communication During a Relaunch Process
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Nathalie Ponnier
Head of Global Communications, Sandoz International GmbH
02:30 pm - 03:30 pm
International PR and Intercultural Communication | Case Study
Intercultural Communication – the Renault-Nissan Alliance Experience
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Simon Sproule
Director Communications, Renault-Nissan Alliance
02:30 pm - 03:30 pm
International PR and Intercultural Communication | Case Study
When in Rome – an Italian Communication Export
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Paolo Casciato
Global Business Communications Leader, Dow Formulated Systems
02:30 pm - 03:30 pm
Communication Practice | Workshop
Intercultural Competence: Harnessing the Power of One
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Sundae Schneider-Bean
Intercultural Communication Specialist, Swiss Post, Advanced Training
02:30 pm - 03:30 pm
Communication Practice | Workshop
Adding Value to Your PR Through Public Affairs- an Interactive Session
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02:30 pm - 03:30 pm
| Panel Discussion
Communicating Europe Internationally: Values, Institutions, Action
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Harald Händel
Chief Press and Public Information Officer, European Union Police Mission in Afghanistan
David Ringrose
Head of Information, DG RELEX, European Commission
03:30 pm - 04:00 pm
Break | Networking
Coffee Break
04:00 pm - 04:45 pm
Communication Strategy | Keynote
The Narrative Battlespace - How Stories Work and How We Should Work Around Them
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David Judson
Editor in Chief, Hürriyet Daily News
04:45 pm - 05:00 pm
Break | Networking
Break / Room Change
05:00 pm - 06:00 pm
Strategic Communication | Case Study
When the Battle is Lost and Won
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Elma Peters
Corporate Communications Director, Western Europe & Russia, GE
05:00 pm - 06:00 pm
Strategic Communication | Case Study
Strategic Communications for the New Ferrovial
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Juan Francsico Polo
Director of Communications and Corporate Responsibility, Ferrovial
05:00 pm - 06:00 pm
Change and Internal Communication | Case Study
Communicating with Internal Stakeholders in Times of Crisis
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Már Másson
Executive Director, Corporate Communications, Islandsbanki
05:00 pm - 06:00 pm
Change and Internal Communication | Case Study
“Our Identity” – Strengthening Internal Cultural Aspects in Line with HR and Business Development
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Urs Frei
Former Director Communications, Europe/Africa, Alstom Deutschland AG
05:00 pm - 06:00 pm
Issues Management and Crisis Communication | Case Study
Media Evaluation as a Modern Issues Management Tool – the Example of the Bahn
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Jens Schuemann
Director Marketing, Sales & Corporate Development, Meta Communication International GmbH
05:00 pm - 06:00 pm
Issues Management and Crisis Communication | Case Study
Is it a bird? Is it a plane? No, it's a bug! Health Communication as a Post-Modern Practical Challenge
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Paulo Moreira
Deputy Head of the Health Communication Unit, European Centre for Disease Prevention and Control (ECDC)
05:00 pm - 06:00 pm
Reputation Management | Case Study
Reputation Management in a Multi Channeled Media Environment
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Kamelia Velichkova
Head of Communications and Coordination Department, DSK Bank
05:00 pm - 06:00 pm
Reputation Management | Case Study
A Different NGO – Managing the Reputation of the Global Fund
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Jon Lidén
Director of Communications, The Global Fund to Fight AIDS; Tuberculosis and Malaria
05:00 pm - 06:00 pm
Communication Strategy | Workshop
Why Media Storage is Different: What to Consider When Purchasing a Storage System
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Manuel Ferreira
Vice President for Europe, Middle East and Africa, Omneon, Inc.
05:00 pm - 06:00 pm
Working Group - Transport | Workshop
Twittering the Ash Cloud - a Success Story by Eurocontrol
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Max Obenaus
Head of Communications, UNIFE- the Association of the European Rail Industry
Aurelie Valtat
Online Communications Manager, Eurocontrol
from 08:00 pm
EACD | Event
Gala: The European Communication Award 2010
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02. July 2010
09:00 am - 09:14 am
| Keynote
On the Leadership Chain
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Marc-Oliver Voigt
Editor-In-Chief, Communication Director
09:15 am - 10:00 am
Communication Practice | Keynote
Good Luck with That - Communicating One Story Across Four Different Cultures
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Brian Lott
Executive Director, Communications, Advanced Technology Investment Company
10:00 am - 10:30 am
Break | Networking
Coffee Break
10:30 am - 11:30 am
Interactive Session | Event
Leadership Management Concert
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11:30 am - 12:30 pm
Break | Networking
Break / Room Change
11:45 am - 12:45 pm
Storytelling and Brand Building Communications | Case Study
The Soyuz: the Power of a Story
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Jacques Denavaut
Director Communications, Vice President, Arianespace
11:45 am - 12:45 pm
Storytelling and Brand Building Communications | Case Study
Insights for Effective Brand Building – Managing Reputation in the World of Converging Media
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Philip Lynch
Director, Media Evaluation UK, Kantar Media
11:45 am - 12:45 pm
Stakeholder Relations | Case Study
The Value of Silence – When to Communicate, and When to Hold Back
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Gerald Hesztera
Head of Communications, Europol
11:45 am - 12:45 pm
Stakeholder Relations | Case Study
Maximising the Benefits of Sponsoring Manchester United
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Philip Townsend
Director of Communications, Manchester United Limited
11:45 am - 12:45 pm
International PR and Intercultural Communication | Case Study
A Blue Chip British Brand - Positioning Jaguar Rover
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Simon Warr
Director of Communications and Public Affairs, Jaguar Land Rover
11:45 am - 12:45 pm
International PR and Intercultural Communication | Case Study
Yes, TNT Can - Implementing a ‘Can Do’ Attitude Across 200 Countries
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Robin Boon
Group Director Communications, TNT N.V.
11:45 am - 12:45 pm
Communication Strategy | Workshop
Shrinking Violet, Inveterate Grump or Loose Cannon - How to Get the Best Out of Your CEO?
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Tom Vesey
Chief Executive, Carma
11:45 am - 12:45 pm
Communication Practice | Workshop
Deconstructing Digital Communications – How to Tune Out the Noise Around Social Media to Create Targeted, Integrated Campaigns
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Stephanie Forrest
Senior Director, Business & Technology, Global Communications, Motorola
12:45 pm - 01:14 pm
Communication Strategy | Keynote
Communicating Change – Changing Communications
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Christof Ehrhart
Head of Corporate Communications, Executive Vice President, Deutsche Post World Net
01:15 pm - 02:15 pm
Break | Networking
Lunch
02:15 pm - 02:59 pm
Communication Practice | Keynote
European Communication Monitor 2010
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Ansgar Zerfass
Professor of Communication Management, University of Leipzig
03:00 pm - 04:00 pm
EACD | Event
EACD General Assembly
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Paul Abrahams
Martin Boer
Walter Gelens
Kjell Pettersen
Adam Smallman
Andreas Bartels
Carlo Fornaro
Hubert Blanquefort d′Anglards
Kossara Marchinkova
Russell Patten
Seda Pumpyanskaya
Paul Conneally
Bernard Peyrical
Andrew Dunnett
Yannis Freris
Sandra Macleod
