Change and Internal Communication | International PR and Intercultural Communication |  Issues Management and Crisis Communication |  Reputation Management |  Social Media and Digital Communication |  Stakeholder Relations |  Storytelling and Brand Building Communications |  Strategic Communication |  Full Programme

01. July 2010

09:45 am - 10:29 am

Communication Practice | Keynote
The Changing Face of Communications

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SpeakerHerbert Heitman
President, European Association of Communication Directors

11:00 am - 12:00 pm

Strategic Communication | Case Study
Managing reputation – when you kill for a living

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SpeakerAnne Villemoes
Director of Corporate Communications, Danish Crown

11:00 am - 12:00 pm

Strategic Communication | Case Study
From insight to action - creating a value proposition that builds business

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Marleen Crooijmans
Global Head of External Communication, ING Wholesale Banking

11:00 am - 12:00 pm

Change and Internal Communication | Case Study
Mattel – Changing with Grace

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SpeakerChristian Schultz
Head of Communications, Mattel

11:00 am - 12:00 pm

Change and Internal Communication | Case Study
Facilitate or Dictate – the Océ case

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SpeakerNancy Aschmman
Director International Corporate Communications, Océ N.V.

11:00 am - 12:00 pm

Issues Management and Crisis Communication | Case Study
Communicating in the Economic Crisis

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SpeakerAnna Kowalczyk
Communications Associate, World Bank

11:00 am - 12:00 pm

Issues Management and Crisis Communication | Case Study
What the common man reads - A Federeal Ministry tracks the finantial crisis in the regional media

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SpeakerAndree Blumhoff
Head of Media Analysis, PMG Presse-Monitor GmbH

11:00 am - 12:00 pm

Reputation Management | Case Study
Avoiding Stormy Waters – Reputation Management for a Global Leader

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SpeakerAtte Palomäki
Group Vice President Corporate Communications, Wärtsilä Corporation

11:00 am - 12:00 pm

Reputation Management | Case Study
Sustainability as a Driver for Business at Coca-Cola

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Fionnuala Tennyson
Vice President, Public Affairs and Communication, Coca-Cola Enterprises

11:00 am - 12:00 pm

Communication Strategy | Workshop
Strategic Communications - Back to Basics, With a Twist

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SpeakerJustin Roux
Senior Vice-President of Communications, Luvata

12:00 pm - 12:29 pm

Communication Strategy | Keynote
The Strategic Mastermind – lessons from
Alastair Campbell

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SpeakerAlastair Campbell
Former Spokesperson, British Labour Party

01:30 pm - 02:14 pm

Communication Practice | Keynote
Social Media at the Assembly Line - integrating Web 2.0 into the business

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SpeakerScott Monty
Global Digital & Multimedia Communications Manager, Ford Motor Company

02:30 pm - 03:30 pm

Social Media and Digital Communication | Case Study
Impact of Social Media on Crisis Communications and Reputation- Lufthansa's case

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SpeakerAndreas Bartels
Head of Communications, Lufthansa

02:30 pm - 03:30 pm

Social Media and Digital Communication | Case Study
Corporate Communication and Reputation Management in the Internet Age

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SpeakerCarlo Fornaro
Head of Group External Relations, Telecom Italia

02:30 pm - 03:30 pm

Storytelling and Brand Building Communications | Case Study
Brand Communications at EDF

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SpeakerHubert Blanquefort d′Anglards
Group Brand Director, EDF

02:30 pm - 03:30 pm

Storytelling and Brand Building Communications | Case Study
How to Create Brand Engagement and Consumer Advocacy

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SpeakerPaul Baeyaert
Managing Director, Weber Shandwick Belgium

02:30 pm - 03:30 pm

Stakeholder Relations | Case Study
From Internal to External Communications

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SpeakerJoao Duarte
Head of International Institutional Communication, Enel

02:30 pm - 03:30 pm

Stakeholder Relations | Case Study
Stakeholder Communication during a Relaunch Process

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SpeakerNathalie Ponnier
Head of Global Communications, Sandoz International GmbH

02:30 pm - 03:30 pm

International PR and Intercultural Communication | Case Study
Intercultural Communication – the Renault-Nissan Alliance Experience

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SpeakerSimon Sproule
Director Communications, Renault-Nissan Alliance

02:30 pm - 03:30 pm

International PR and Intercultural Communication | Case Study
When in Rome – an Italian communication export

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SpeakerPaolo Casciato
Global Business Communications Leader, Dow Formulated Systems

02:30 pm - 03:30 pm

Communication Practice | Workshop
Intercultural Competence: Harnessing the Power of One

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SpeakerSundae Schneider-Bean
Intercultural Communication Specialist, Swiss Post, Advanced Training

02:30 pm - 03:30 pm

Communication Practice | Workshop
Adding Value to Your PR Through Public Affairs- an Interactive Session

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SpeakerRussell Patten
CEO, Belgium, Grayling

04:00 pm - 04:45 pm

Communication Strategy | Keynote
The Narrative Battlespace - How stories work and how we should work around them

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SpeakerDavid Judson
Editor in Chief, Hürriyet Daily News

05:00 pm - 06:00 pm

Strategic Communication | Case Study
A Blue Chip British Brand - Positioning Jaguar Rover

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SpeakerSimon Warr
Director of Communications and Public Affairs, Jaguar Land Rover

05:00 pm - 06:00 pm

Strategic Communication | Case Study
Communicating for the Human Rights Champion

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SpeakerSeda Pumpyanskaya
Director of Communications, Council of Europe

05:00 pm - 06:00 pm

Change and Internal Communication | Case Study
Communicating with Internal Stakeholders in Times of Crisis

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SpeakerMár Másson
Executive Director, Corporate Communications, Islandsbanki

05:00 pm - 06:00 pm

Change and Internal Communication | Case Study
“A Different blog” – Using a blog as a leadership tool for a corporate communications unit

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SpeakerUrs Frei
Former Director Communications, Europe/Africa, Alstom Deutschland AG

05:00 pm - 06:00 pm

Issues Management and Crisis Communication | Case Study
Media Evaluation as a Modern Issues Management tool – the example of the Bahn

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SpeakerJens Schuemann
Director Marketing, Sales & Corporate Development, Meta Communication International GmbH

05:00 pm - 06:00 pm

Issues Management and Crisis Communication | Case Study
Is it a bird? Is it a plane? No, it's a bug! Health Communication as a post-modern practical challenge

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SpeakerPaulo Moreira
Deputy Head of the Health Communication Unit, European Centre for Disease Prevention and Control (ECDC)

05:00 pm - 06:00 pm

Reputation Management | Case Study
Reputation Management in a Multi Channeled Media Environment

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SpeakerKamelia Velichkova
Head of Communications and Coordination Department, DSK Bank

05:00 pm - 06:00 pm

Reputation Management | Case Study
A Different NGO – Managing the Reputation of the Global Fund

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SpeakerJon Lidén
Director of Communications, The Global Fund to Fight AIDS; Tuberculosis and Malaria

05:00 pm - 06:00 pm

Communication Strategy | Workshop
Integrating Reputation Research with Strategic Planning

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SpeakerMilorad Ajder
Managing Director, Ipsos MORI Reputation Centre

05:00 pm - 06:00 pm

Communication Strategy | Workshop
Why Media Storage is Different: What to Consider When Purchasing a Storage System

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SpeakerDavid Frederick
Senior Director, Product and Solution Marketing, Omneon, Inc.

02. July 2010

09:00 am - 09:14 am

Communication Practice | Keynote
On the Leadership Chain

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SpeakerMarc-Oliver Voigt
Editor-In-Chief, Communication Director

10:45 am - 11:29 am

Communication Practice | Keynote
Good luck with that - Communicating one story across four different cultures

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SpeakerBrian Lott
Executive Director, Communications, Advanced Technology Investment Company

11:45 am - 12:45 pm

Social Media and Digital Communication | Case Study
Social Media at the Red Cross

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SpeakerPaolo Casciato
Global Business Communications Leader, Dow Formulated Systems

11:45 am - 12:45 pm

Social Media and Digital Communication | Case Study
Mobile internet applications as part of a communications mix at Pfizer

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SpeakerBernard Peyrical
Director of Public Opinion Relations, Pfizer

11:45 am - 12:45 pm

Storytelling and Brand Building Communications | Case Study
The Soyuz: the Power of a Story

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SpeakerJacques Denavaut
Director Communications, Vice President, Arianespace

11:45 am - 12:45 pm

Storytelling and Brand Building Communications | Case Study
Insights for Effective Brand Building – Managing Reputation in the World of Converging Media

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SpeakerPhilip Lynch
Director, Media Evaluation UK, Kantar Media

11:45 am - 12:45 pm

Stakeholder Relations | Case Study
The Value of Silence – When to Communicate, and When to Hold Back

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SpeakerGerald Hesztera
Head of Communications, Europol

11:45 am - 12:45 pm

Stakeholder Relations | Case Study
Maximising the Benefits of Sponsoring Manchester United

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SpeakerPhilip Townsend
Director of Communications, Manchester United Limited

11:45 am - 12:45 pm

International PR and Intercultural Communication | Case Study
International PR at Inditex- Glocalisation in Action

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SpeakerJesus Echevarria
Chief Communications Officer, Inditex

11:45 am - 12:45 pm

International PR and Intercultural Communication | Case Study
Yes, TNT Can - Implementing a ‘Can Do’ Attitude Across 200 countries

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SpeakerRobin Boon
Group Director Communications, TNT N.V.

11:45 am - 12:45 pm

Communication Strategy | Workshop
Shrinking violet, inveterate grump or loose cannon - How to get the best out of your CEO?

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SpeakerTom Vesey
Chief Executive, Carma

12:45 pm - 01:14 pm

Communication Strategy | Keynote
Communicating Change – Changing Communications

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SpeakerChristof Ehrhart
Vice President, Corporate Communications, EADS

02:15 pm - 02:59 pm

Communication Practice | Keynote
European Communication Monitor 2010

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SpeakerAnsgar Zerfass
Professor of Communication Management, University of Leipzig


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