New Digital Programme 2020

Track 1
Track 2
Covid-19 Track
Reset

Day 1: 28 May

09:15 - 09:30

Online registration

09:30- 09:45

Welcome Remarks

Karin Helmstaedt

Karin Helmstaedt

Moderator
Deutsche Welle
Karin Helmstaedt is a Canadian-born journalist, moderator, and TV host based in Berlin, Germany. She studied in Toronto, Montreal and Paris, and alongside her studies had an impressive career as a member of Canada’s National Swim Team, participating in World Championships, Commonwealth and Pan American Games. It was from the international sporting arena that she embarked on her journalistic career, covering major sporting events, reporting extensively on doping, and eventually moving into broadcasting. Since 1999 she’s been one of the most constant faces on Germany’s global TV broadcaster Deutsche Welle, where she currently anchors the Arts & Culture news program. Fluent in English, French and German, Karin is also a sought-after moderator and facilitator for conferences and events around Europe, with experience in a broad range of sectors and topics including communications, food and agriculture, rail transport, plastics and sustainability.
09:45 - 10:15
Keynote

Described as “a Pioneer in Responsible Business” by Business Ethics Magazine, and “in business to save our home planet” according to its own mission statement, US outdoor apparel brand Patagonia is globally recognised as a pioneer in sustainability and a leading purpose-driven company. At a time when business is expected to take a leadership role on a range of social issues, what role does culture and communications play in achieving change while also underpinning growth? Corley Kenna, who leads Patagonia’s Global Communications, will share how her team amplifies the brand’s mission (including the Company’s lawsuit against the Trump Administration) and helps drive major policy changes while drawing on her extensive career in government, politics, agency and business to reflect on the transformative effect of strategic communications.
K. Corley Kenna

K. Corley Kenna

Director, Global Communications and Public Relations
Patagonia
Corley Kenna is a seasoned public affairs and communications professional with almost 20 years of experience. Corley began her career in government and politics. She got her start working for several US Congressmen and is a tested campaign operative, having spent election cycles with the New Hampshire Democratic Party, Democratic Senatorial Campaign Committee, and on Hillary for New York (2006) and Hillary for President (2008). She rounded out her time in government in the Obama administration, serving as a Senior Advisor in the U.S. State Department in the Office of Public Diplomacy and Public Affairs.

As Managing Director and Chief of Staff to the CEO of Burson-Marsteller, Corley built and maintained global client and media relationships at one of the world’s leading communication agencies. As Vice President for Public Affairs and Corporate Communications at Ralph Lauren Corporation, she led media response and strategy for all corporate affairs and crisis situations. She founded and co-lead the supply chain Traceability Working Group, a company-wide initiative to improve sustainability with respect to raw materials.

At Patagonia, Corley oversees all product, brand and internal communications. She led the media strategy around the 100% for the Planet Black Friday initiative, which resulted in $10 million in donations to environmental nonprofits worldwide. She currently leads all communication strategy around the company’s initiatives—from public lands to progressive family policies.
10:15 - 11:00
Panel

As if the challenges for 2020 weren’t already enough – a burning climate crisis, shrinking global economy, and heightening geopolitical tensions to name just a few – the novel coronavirus has hit us broadside as a disruptor with staying power, leaving all companies with the need to prepare for a “new normal.” As their roles and work environments are redefined yet again, how are global CCOs navigating this crisis, and how will it change behaviours, let alone expectations of organisations and brands?
Prof. Dr. Christof E. Ehrhart

Prof. Dr. Christof E. Ehrhart

Global Head of Corporate Communications & Governmental Affairs and Executive Vice President
Robert Bosch
Christof Ehrhart is Global Head of Corporate Communications and Governmental Affairs and Executive Vice President of Robert Bosch GmbH, a leading global technology and service company with more than 400,000 employees and subsidiaries and regional companies in more than 60 countries. From 2009 until 2018, he was Head of Corporate Communications and Responsibility and Executive Vice President at Deutsche Post DHL Group, with about 500,000 employees in more than 200 countries and territories the world´s leading mail and logistics Group. In 2017 he received the German Image Award from F.A.Z.-Insitute/PRIME Research International for positioning Deutsche Post DHL Group as the German company with the best international media image and the Seismograph Award from PR Magazine as PR Manager of the Year in Germany. Prior to joining Deutsche Post DHL Group in 2009, he was in charge of corporate communications at European Aeronautic Defence and Space Company (EADS), the mother company of Airbus. Christof looks back on more than 20 years of experience as professional in international communications and public affairs for major global players such as America Online, Bertelsmann, Schering and JT International.
Brian Lott

Brian Lott

Chief Communications Officer
Mubadala
Brian is the Chief Communications Officer of Mubadala Investment Company, responsible for stewardship of the Mubadala brand and management of the Group’s corporate communications requirements. Brian has worked in the communications industry for over 30 years, beginning his career in Washington, D.C., where he served as chief of staff, spokesman and campaign manager for two members of Congress. Before joining Mubadala in 2009, Brian worked at global public relations firm Burson-Marsteller for 10 years, where he provided strategic guidance to the firm’s public affairs, corporate and technology clients. He is a board member of the following organizations: the Arthur W. Page Society; Institute for Public Relations; Middle East Public Relations Association; Abu Dhabi Music and Arts Foundation.
Olga Podoinitsyna

Olga Podoinitsyna

Former Member of the Board
VTB Capital
Olga is an international award-winning communications and marketing professional. She is ex Member of the Board of VTB Capital and Senior Vice-President of VTB Group responsible for the global communications and marketing strategy, as well as the management of a communications platform for the VTB Group’ Corporate investment business, including regional development across Europe, Asia, the Middle East and North America.Before joining VTB Capital in April 2008, Olga led the communications and marketing function at Deutsche Bank for Russia and the CIS for eight years, where she also acted as member of the executive committee.
Christiane Schulz

Christiane Schulz

President/ CEO
GPRA/ Edelman Germany
Christiane Schulz is Chief Executive Officer of Edelman in Germany. In her function she is responsible for the agency's business in Germany.

Before joining Edelman in November 2019, she led Weber Shandwick as CEO in Germany for six years and was a member of the EMEA Strategy Board. Christiane was responsible for external communications at Landeskreditbank Baden-Württemberg and was a member of the German board at Ketchum Pleon for many years.

Christiane has been working in the PR industry for over 20 years and has extensive experience from corporate communication to marketing. She has many years of experience in advising clients from the pharmaceutical, financial, FMCG, F&B, mobility and logistics industries, as well as the energy and chemical industries.

As a thought leader, Christiane was included by w&v in December 2019 in the list of "100 Brains: the brains of the industry" and received the HR Excellence Award in the category New Work in 2018.

Since May 2017 Christine has been President of the GPRA, the association of leading agencies in Germany.
11:00 - 11:30

Break

11:30 - 13:00

Sessions

11:30 – 12:30
Track 1

A panel of diverse communications leaders will discuss today’s IC challenges, including: moving from a top-down flow and tone to a multidirectional approach recognizing the role different stakeholders play; addressing multiple languages, cultures and professional disciplines and workstyles; positioning internal communications as a value generator and/or risk mitigation; growing internal communications as an organization “scales up”; the role of communications leaders in creating the right climate for internal communications and addressing blockers and barriers in the path of any or all of these.
11:30 – 12:00
Track 2

The real power of strategic communications is triggering behavioural change in individuals, teams and organisations: working closely with C-Suite, HR and teams and empowering people to become role models. However, this all depends on the communications leader stepping up and owning the power and responsibility of his or her role. Don’t wait for others to define your role – show ownership and shape it yourself. What role do you have in the organisation, what role could you have and what role do you want? Based on his own experiences leading transformation at the international industrial manufacturer the Viessmann Group, Byung-Hun Park will challenge and inspire you to think through your own capacity as change leaders, and provide actionable steps to be the change you want to see in the organisation.
Byung-Hun Park

Byung-Hun Park

Vice President | Leiter Unternehmenskommunikation
Viessmann Werke GmbH & Co. KG
11:30 – 12:00
Covid-19 Track

Even now, amidst so much uncertainty over the immediate future, people are debating new solutions that will emerge from this crisis – for global health, for economic recovery but also for the way we work and how we treat the planet. How will the COVID-19 crisis shape corporate communication, employee activism and CSR in the future? What consequences could the crisis have for the way we tackle the climate crisis?
Jo Sullivan

Jo Sullivan

Strategic Policy Advisor. Sustainability Communicator. Author. Facilitator. Founder
Conscience Consulting
12:00 – 12:30
Track 2

Healthcare communications peaks at times of crisis, such as the current threat of a possible coronavirus pandemic. It is about reassurance and trust, and a spur to behavioural change. As we face new threats and new diseases, new and innovative approaches become the norm. Filter bubbles must be set aside in favour of larger conversations, from public health financing to innovations like personalised healthcare and new therapies. Using the example of India as a starting point, Bhavna Singh will examine the collaborative, digitally-evolving and nuanced nature of scientific and creative healthcare communications.
Bhavna Singh

Bhavna Singh

Senior Director Communications & Patient Advocacy
Organisation of Pharmaceutical Producers of India
12:00 – 12:30
Covid-19 Track

The pandemic is, like crisis and catastrophe a breaking-news-paradigm, where one issue dominates the broadness and complexity of the society. We become aware of how shaky future prediction and -research is, because such events always seem to come unexpected and unpredicted.

Many people experience a “realtime-illusion”, believing that their daily business is completely determined by news, day-to-day questions, current problems and the reaction to it. In such situations justifying the past or sorting-out the present is often dominant over projecting a future.

In the face of such challenges, how can strategies be developed and consistently pursued or at least provide some resilience against the unexpected? Apart from good defense, what helps to build a solid attack and a system of communications?

Bernhard Fischer-Appelt

Bernhard Fischer-Appelt

CEO
fischerAppelt

Bernhard Fischer-Appelt, is an entrepreneur, researcher and author. He is the CEO of fischerAppelt AG, one of Europe‘s leading communication agency groups. He recently spent two years at Harvard University conducting research on future projections and the history of strategic forecasting. He also authored two books on crisis management and leadership.
12:30 - 13:00
Track 1

Emotions play a vital role in decision-making, and therefore are a key consideration for any branding programme. But in a crowded market, creating an emotional bond between people and brands requires more than clever positioning: immersive technologies and sensory branding create far richer and more engaging experiences that make your brand stand out from the crowd. In particular, when brands present themselves in a physical, room-filling space, they become tangible. This creates sensual, emotional experiences that touch people and profile brands on a whole new level. In this session, Thomas Hundt of jangled nerves, a multimedia agency responsible for wow-inducing experiences for Mercedes Benz at CEs in Las Vegas – will explore how to transform messages into truly immersive experiences.
Prof. Thomas Hundt

Prof. Thomas Hundt

CEO
jn jangled nerves GmbH
12:30 – 13:00
Track 2

Great operational performance and strategic wins relies on consistent integration of company messages across brand marketing, internal communications, customer, market landscape, PR and stakeholder relations; it also requires open and transparent communications, including a management that is upfront about its challenges. In this session, Zipporah Maubanae will explain to Stephen Welch, Chairman of the International Association of Business Communicators EMNEA, about taking on responsibility for influencing and executing strategy, managing challenges and demonstrating transparency – and why ensuring brand attributes are experienced by customers, stakeholders and the investor community is a great opportunity for the brand to show up.
Zipporah Maubane

Zipporah Maubane

Group Executive Marketing & Investor Relations
Altron
12:30 – 13:00
Covid-19 Track

Insight: Managing the Aftermath: The concept of consequence management

Amanda Coleman

Amanda Coleman

Crisis Communications Consultant
Greater Manchester Police
13:00 - 14:00

Lunch

14:00 - 15:30

Sessions

14:00 – 15:00
Track 2

In this interactive forum, attendees will take part in a series of intense sessions focused on key milestones in the development of a trusted communications advisor – maximizing opportunities for development, creating defining moments, and understanding the business context. Through interactive conversations, the audience will be encouraged to find their own action plans for positioning their strategic value to the executive management.
14:00 - 14:30
Covid-19 Track

The coronavirus Covid19 placed China under a lock-down with tens of millions of people in quarantine. Social media proved to be the backbone of Chinese society during these challenging times – for companies as well as citizens. How did social media and corporate communications work during the different phases of the crisis? How did consumers react? And what can communicators learn for other markets?
Sven Spöde

Sven Spöde

Senior Consultant Digital Communication
Oliver Schrott Kommunikation GmbH
14:30 - 15:00
Covid-19 Track

Who takes care of communicators? During every crisis, including the COVID-19 pandemic, organizations turn towards their most important stakeholders. While doing so, they rely heavily on communicators to respond in a timely and appropriate manner. This session will focus on supporting communicators during times of crisis focusing on mental health and professional development at times when resources are scarce and demands of communicators own resources are very high.
15:00 - 15:30
Track 1

Delivering social media campaigns from a centralised location to points around the world requires brand consistency, social listening on a global scale, and the recognition that different markets have different needs. But who has priority, who should control the message, how to match resources, and how to create full strategy with global and local assets? In this session, we’ll take you through the essential of creating and executing a global social media campaign. Presented by the Digital Communication Awards.
Thiane Loureiro

Thiane Loureiro

Social Media Director
Hercules Transforming Communication
15:00 - 15:30
Track 2

Are agile practices a case of hype – or hope? Kirstin Simons and Ernst Weijers present a field report on the steep learning curve involved in adapting agile practices for integrated corporate communication and public affairs. From breaking down silos to delivering more impactful campaigns, from project vision to Sprint meetings, Kirstin and Ernst break down the agile journey, step by step.
15:30 - 16:00

Break

16:00 - 16:30
Track 1

Berlin’s start-up scene is second to none in Europe – a company is founded every 20 minutes in the German capital. But what can international corporate communicators learn from their counterparts in smaller start-ups about building up an organisational culture from scratch, establishing a hands-on and lean newsroom, working in close cooperation with company founders, establishing the strategic role of communications, and mining and deriving value from analytics? In this session, communication leaders from two of Europe’s most dynamic start-up success stories give front-seat insights into harnessing the passion and energy of the start-up scene.
16:00 - 16:30
Covid-19 Track

Covid19 has presented some interesting communications challenges – how do you get everyone working from home quickly, and how do you now start to approach getting some colleagues back safely? With many colleagues now working from their own homes, what channel mix is working, and what style of content? Are there things that need to be on the radar immediately that haven’t been before?

 

RB has 45,000 employees and is present in 6 continents. It sells 20 million products a day, including ranges of Dettol and Lysol which have now been recognised as being effective at inactivating SARS-COV-2.  The company last week took an open-source approach to sharing its guide to returning to the workplace via social media. When it comes to communications, there have been a myriad of small changes and trade-offs since March.

 

This session will share some of the practical ways in which the team at RB approached comms during this time – from getting everyone out of the offices, to now considering how and if to get people back into them and some of the ways in which this period has resulted in opportunities for communicating differently.

Jo Osborn

Jo Osborn

Vice President Internal Communications & Corporate Brand
RB
16:30 - 17:00
Fireside Chat

Marian Salzman has been a disruptive force within the communications industry for more than three decades. One of the world’s most-awarded PR executives, she has enjoyed a varied career—from an early stint as an internet entrepreneur to chief marketing and chief strategy officer at several advertising agencies and nearly a decade as CEO of Havas PR North America. An author of multiple books, Marian is known as one of the world’s top five trendspotters. Her annual trends report has been called “a bible for companies wanting to know the next big thing.”

In this fireside chat, Marian will share her insights into tomorrow’s transformational trends and will explore how we can inject calm, civility, and clarity into a world that can seem to be spinning out of control. Marian will also talk about the huge challenge she has taken on as senior vice president, global communications at Philip Morris International as the company undergoes the biggest transformation in its history to help address the problem of smoking.

Marian Salzman

Marian Salzman

Senior Vice President, Communications
Philip Morris International
Prof. Dr. Ana Adi

Prof. Dr. Ana Adi

Head of Department of Corporate Communication
Quadriga Hochschule Berlin
17:00 - 17: 15

Closing remarks

Prof. Dr. Ana Adi

Prof. Dr. Ana Adi

Head of Department of Corporate Communication
Quadriga Hochschule Berlin

Day 2: 29 May

08:15 - 08:45

Treat your body and mind with a refreshing morning kick-off. Easy yoga movements, breath-work and meditation will make you feel like Zen throughout your entire day. Grab your yoga mat, or just take the chair, carpet, towel or floor.
Sophie Bachmann

Sophie Bachmann

Founder und Mindfulness Trainerin
Zen & Go

Next to my Global Marketing role I introduced Mindfulness practices into the business world at Siemens Healthineers leading a community of over 500 people. After realizing the relevance of those ancient practices in modern work life, I now support organizations to thrive with more focus and better wellbeing. My vision is to make mindfulness a cool thing in the workplace. Imagine you have a job interview and the fact that you meditate and take care of yourself becomes your unique selling point!
09:00 - 09:15

Welcome

Karin Helmstaedt

Karin Helmstaedt

Moderator
Deutsche Welle
Karin Helmstaedt is a Canadian-born journalist, moderator, and TV host based in Berlin, Germany. She studied in Toronto, Montreal and Paris, and alongside her studies had an impressive career as a member of Canada’s National Swim Team, participating in World Championships, Commonwealth and Pan American Games. It was from the international sporting arena that she embarked on her journalistic career, covering major sporting events, reporting extensively on doping, and eventually moving into broadcasting. Since 1999 she’s been one of the most constant faces on Germany’s global TV broadcaster Deutsche Welle, where she currently anchors the Arts & Culture news program. Fluent in English, French and German, Karin is also a sought-after moderator and facilitator for conferences and events around Europe, with experience in a broad range of sectors and topics including communications, food and agriculture, rail transport, plastics and sustainability.
10:00 - 10:45
Panel

Does western brands’ ignorance of China hamper their ability to succeed there, particularly on occasions of reputation and crisis? How will global political tensions shape trade relations between China and the west – and what will the trickle down effects be on social media campaigns and employee engagement in China?
Noah Barkin

Noah Barkin

Visiting Academic Fellow
MERICS
Noah Barkin is a Berlin-based journalist who specialises in Europe's relationship with China. His work has appeared on Reuters, where he worked as a bureau chief, regional news editor and roving Europe correspondent, as well as in The New York Times, The Atlantic and Foreign Policy, among other publications. Over the past year, he has been focused on the impact of the US-China competition on transatlantic relations, delving into the 5G debate and emerging technology questions, as a visiting fellow at the Mercator Institute for China Studies in Berlin and the American Institute for Contemporary German Studies in Washington. He is the author of a book on the euro. A native Californian, Noah has a Bachelor's degree in Political Science and French from UC Berkeley and a Master's in International Affairs from Columbia University.
Jia Song

Jia Song

Principal
West meets East Business Consulting
Jia Song is Principal of West meets East Business Consulting, a consultancy firm providing western companies with market entry services to China. Jia is also the founder and president of the German-Chinese High-Tech Alliance e.V., a non-profit organization with the objectives to improve the exchange, mutual understanding and cooperation between scientists, entrepreneurs, startups and corporates, mainly in the fields of machine learning, green tech, life sciences, smart manufacturing, fintech and e-mobility. Prior to this, she worked as a consultant in transaction advisory at EY. Jia also gained professional experiences in trade and investment between China and Germany.
Dr. Yu Jie

Dr. Yu Jie

Senior Research Fellow on China, Chatham House / Head of China Foresight and Research Fellow
London School of Economics and Political Science
Dr Yu Jie is Senior Research Fellow on China at the Royal Institute of International Affairs, Chatham House, focusing on the decision-making process of Chinese foreign policy as well as China’s economic diplomacy. She speaks and writes frequently at major media outlets such as BBC, Financial Times, and regularly briefs senior policy practitioners from the EU institutions,the G7 member governments and advised the Silk Road Fund in Beijing, as well as FTSE-100 major corporates. Yu Jie has testified at the UK House of Commons Foreign Affairs Committee and International Trade Committee; was head of China Foresight at LSE IDEAS and taught “Politics, Philosophy and Economics” at LSE. Prior to LSE, she was a management consultant, specializing in Chinese state-owned enterprises investments in Europe and Chinese market entry strategies for European conglomerates at the London Office of Roland Berger Strategy Consultants. Dr Yu has been recognized as a 'Leading Woman' of the London School of Economics for her contribution in teaching and engaging the debates on China’s foreign affairs.
10:45 - 11:15

Break

11:15 - 12:45

Sessions

11:15 - 11:45
Track 1

In this session, you will learn the vital importance of building an ambassador community to reinforce your employer branding. Questions to be answered will include how to start a movement of engaged employees, what content is relevant when you run an employer branding programme, what KPIs can be used to determine success, and why engaged employees are your key for success to overcome the crisis.
Patrick De Pauw

Patrick De Pauw

Chief Executive Officer
Social Seeder
Patrick De Pauw has 25 years of experience as a communication and marketing director. Five years ago, he founded the start-up Social Seeder, which is currently helping over 250 organisations with its SaaS solution. Prior to Social Seeder, Patrick worked in marcomms, business development, sales for connections, SAS Airlines and more.
11:15 - 12:00
Track 2

A word has always had the power to change the world, but the intensity of communications in a fragile political world reaches news peaks almost every day. Forces of division grow stronger as the liberal democracy is struggling to find a coherent messaging across the globe. Together with distinguished experts and practitioners from different world regions – Europe, North- and Latin America – we will explore the challenges for political communicators and discuss what works and what does not.
11:15 - 11:45
Covid-19 Track

NATO has responded to the challenges of COVID-19 by adapting its communications and demonstrating its role supporting civilian authorities dealing with the pandemic. New threats, such as the proliferation of disinformation, have not made this task easier; but a strong understanding of the information environment has facilitated engaging external communications to counter hostile information and build resilience. NATO continues to communicate to reassure its publics that it remains ready to keep its citizens safe and respond to future challenges.
Carmen Romero

Carmen Romero

Deputy Assistant Secretary General
Public Diplomacy Division at NATO
11:45 - 12:15
Track 1

As Chief Storyteller at GE, Tomas Kellner leads GE Reports, the global engineering company’s award-winning content and media platform. In this conversation, Tomas will talk about his career in journalism and in producing content for a large, multinational corporation. He will explain the strategic value of brand journalism and address the importance of developing internal sources (and marshalling resources) to create engaging content that not only tells the story of the company and its people, but also supports its business strategy. He will also discuss the importance and benefits of rigorous internal checks and reviews, and explain how companies can use storytelling to provide customers, investors, and the public in general a unique perspective on what the world is going to look like.
Tomas Kellner

Tomas Kellner

Chief Storyteller
GE
As Chief Storyteller at GE, Tomas Kellner oversees the content and social media strategy of GE Reports, GE’s digital media hub, and the GE Brief, GE’s global newsletter. His career in journalism includes eight years as a reporter and staff writer at Forbes magazine in New York, where he covered business, innovation, and technology. Tomas also spent six years at Kroll as a senior director managing business intelligence research and investigations. Tomas graduated from Columbia University’s Graduate School of Journalism, and also holds a degree in mechanical engineering and materials science from Czech Technical University. He is a Fulbright Scholar.
12:00 - 12:45
Track 2

Covid-19 had a huge impact on our lives, and it is dramatically changing the way we communicate to each other, personally and professionally. Many industries and corporations have been severely impacted. On the other hand, one of the sectors that is experiencing growth and a new form of development is the communications sector, which is becoming even more important and key than ever.

The question should now be: what is next in the new normal world? How is this virus and the fallout going to change communications? Are business trips a thing of the past for non-field personnel? Is the physical trade show on the way out? How are we going to engage with customers in a world of social distancing?

While we suspect that face to face contact will continue to be a key sales tool, digital/VR experiences might replace the early stages, and the use of technologies will take a larger share.

During this ‘Insight’ speech, we will look at how customer experiences are evolving and why a #humanless culture will never be the answer.

Duccio Manetti

Duccio Manetti

External Communications Director
Tetra Pak

Duccio Manetti is a strategic marketing and corporate communications professional with 15 years of global experience in customer and marketing communications, digital marketing, corporate and PR communications, brand strategy, advertising and commercialization in the energy & food & beverage industry sectors. Career to date includes corporate and university roles with demonstrable results in marketing, internal and external communications.
Duccio Manetti studied Philosophy of Language and Philosophy of Science at the University of Florence in Italy. Following his first degree, he earned a second degree in Science of Communication and a PhD in Cognitive Sciences.

After his studies, he was appointed Junior Professor and Researcher at the University of Florence and collaborated with local institutions and government for scientific divulgation and communication projects, both online and through local events. Duccio Manetti is also the Editorial Manager and founder of the international peer-reviewed scientific journal Humana.Mente (www.humanamente.eu).

In 2011 he joined General Electric’s Digital Internal Communications Dept. and he then held the position of Global Digital Strategist for the Oil & Gas business and various global marketing communication roles for GE Oil & Gas headquarters.
Today he is the Global Events Corporate Communications Director of Tetra Pak Corporation.
Duccio is also a public speaker and collaborates with Quadriga University for which he is a Jury Member of the international digital awards and he takes courses as external guest lecturer.
Duccio takes courses and speeches on marketing communications case studies from the B2B space, on corporate communications and customer experiences and on neuromarketing and philosophy of language.
During the University Duccio held courses on the mind-body problem, philosophy of language and communication theories.
Today he takes public conferences and lectures on marketing communications case studies based on his 15years experience in the B2B sector.
11:45-12:15
Covid-19 Track

Corona has changed the corporate world. Companies are facing new challenges that they must solve quickly and in an uncomplicated way. And so do we at COYO. In this session we, as a young, dynamic company, will share with you what experiences we have gained so far. Especially we take a look at the following three areas and what role internal communication plays in them: How we work together, how we live our culture and how we lead our employees through this special time.
Jan Marius Marquardt

Jan Marius Marquardt

Founder & CEO
COYO GmbH
12:15 - 12:45
Covid-19 Track

Viruses know no border, and our response to the global pandemic shall also be beyond borders. Since the outbreak of COVID-19, a number of companies have been contributing to containing the spread of the virus with in-kind and monetary donations. How does success look like for companies amid COVID-19, what challenges do they have to face and what will happen in the next “new normal”. Cynthia Chan, Head of Corporate Communications, Greater China for Covestro will share her insights on how to engage employees amid the crisis and how to better communicate with each other for an increased impact.
Cynthia Chan

Cynthia Chan

Head of Corporate Communications, Hong Kong & Head of Marketing Communications PUR APAC
Covestro
12:45 - 13:45

Lunch

13:45 - 15:15

Sessions

13:45 - 14:15
Track 1

Identifying skills gaps within your Communications team not only improves the functions’ performance – it can effect organisational transformation. From resource and people management to boardroom skills or tech expertise, missing competencies in your team members – whether they are new talents or experienced leaders – can be plugged up in a way that brings measurable value; drawing on the latest CIPR research, Jenni Field will explain how.
Jenni Field

Jenni Field

President
CIPR – Chartered Institute of Public Relations
Jenni Field is a Board Director for Chartered Institute of Public Relations as well as the President for 2020. Working at Director level for a global pharmaceutical company Jenni has worked in the public sector, defence, advertising and retail and hospitality industries. Working with a remote workforce, running a global communications function for a FTSE250 business her experience in gaining buy-in at senior level, creating functions from scratch and creating campaigns that put the employee voice at the heart are all in her skillset. She is also founder and director of Redefining Communications.
13:45 - 14:15
Track 2

As trusted advisor the CEO and C-Suite, it is up to the communications leader to bring cybersecurity – the protection of valuable intellectual property and business information – front and centre of the executive agenda. In this Insight session, Rainer Bock, Head of Production, Cyber Content at Kaspersky, explains how a proactive communications strategy can help comms teams benefit from the cybersecurity hype, improve cyber discussions within the organisation, and how content and brand activation can trigger top management buy in for a strategic approach to cybersecurity. Presented by European Excellence Awards
13:45 – 14:15
Covid-19 Track

How do you position CEOs and board members as thought leaders in a massive transformation environment? Anna Beranek is part of the global executive affairs team responsible for positioning board members in an authentic way; in this session, she will explain how data-driven storytelling, radical collaboration and trusting relationships enable Siemens’ top executives to communicate in fast-paced, political and uncertain environments in real time and lead by example.
Anna Beranek

Anna Beranek

Senior Manager Executive Positioning
Siemens AG
14:15 - 15:15
Track 1

More is expected of companies today than ever before as partners of government in addressing the climate emergency. Companies’ pledges, practices and public positioning are under the spotlight and strategies are fragmented. What happens when there is a disconnect between pledge and practice? How do you ensure employees walk the corporate talk?
14:15 - 14:45
Track 2

From President Xi Jinping’s public support for blockchain to the billions poured into funding for start-ups and China’s championing of FinTech, China’s audacious and inventive tech scene is fast catching up to America’s pole position as tech leader -and contributes to political tensions on the global scale. But what do western companies need to know about China’s tech investment, what problems exist in legacy inconsistencies between eastern and western systems – and where will the next world-dominating innovation come from?
Peko Wan

Peko Wan

Chief Ecosystem Officer
Pundi X
Peko Wan is the Chief Ecosystem Officer for Pundi X, a leading blockchain-based smart device and solution company. Peko is responsible for growing and strengthening the decentralized ecosystem. She facilitates strategic partnerships as well as drives initiatives to deploy Pundi X solutions globally. She has over 15 year experience in the IT industry. Prior to Pundi X, Peko was the Head of Communications, Asia for Opera Software and she led the global PR activities for Opera Max, a leading data management and saving app for Android users.
14:15 - 14:45
Covid-19 Track

Epidemies and pandemics often refocus organizations on their employees and their wellbeing and resort to minimal yet vital information exchange with their external audiences. Going beyond the usual letters from the CEO and marketing campaigns, this panel highlights successful social media and private-public initiatives to move both communications and organizations, creatively, during and after the pandemic.
14:45 - 15:15
Track 2

Louis will discuss the first findings of a study he currently conducts on communications during mergers & acquisitions.  He looks at the impact of frequency and depth of communication s and the correlation with strategic business outcomes. From interviews with investors, senior executives and communication leads in Germany, France, Belgium and Switzerland, he tries to understand how balanced communications optimizes the collective adherence from internal and external audiences to a transaction.
Louis de Schorlemer

Louis de Schorlemer

Managing Partner
Corporate Diplomat sprl
Louis de Schorlemer joined Gallup in 2003 to manage the external relations for Belgium and Luxembourg. He now assumes the position of Director of Communications for Europe responsible for corporate communications and public affairs in the region. In this position, he builds a coordinated presence for Gallup, a global research-based consultancy in applied behavioral economics, helping organisations better manage their employees and customers, and understand the state of public opinion.

Louis holds a Master's degree in Global Marketing Communications from Emerson College, Boston University, USA. He started his career with DaimlerChrysler, working on strategic marketing projects in Germany, Luxembourg and Australia. He then moved to Brussels and worked with a pan-European think tank. He is a founding member of the European Association of Communication Directors.
14:45 - 15:15
Covid-19 Track

Working in Russia and CIS requires you to be flexible and fast-thinking, as the markets are very complex. During the workshop I will share some useful hints to help you navigate this unique market’s special features after the COVID-19 crisis.
Alexandra Drobysheva

Alexandra Drobysheva

CEO
HINT Communication Agency
15:15 - 15:30

Break

15:30 - 16:00
Keynote

Black holes are the universe’s most mysterious phenomenon: extreme concentrations of matter with a gravitational attraction so strong that not even light can escape. The inside of black holes is shielded from observations by an event horizon, a virtual one-way membrane through which matter, light and information can enter but never leave. Recently, a team of scientists achieved the unthinkable and made the first image of a black hole – named the top scientific breakthrough of 2019 by the journal Science. The team’s chief scientist, Professor Dr. Heino Falcke, is also a lay pastor: for him, black holes do not represent a contradiction with his religious beliefs. In his keynote, Heino will discuss the work involved in photographing black holes and reflect on the relationship between science and faith.
Prof. Dr. Heino Falcke

Prof. Dr. Heino Falcke

Professor of Astrophysics
Radboud University Nijmegen
Heino Falcke is professor of astroparticle physics and radio astronomy at the Radboud University in Nijmegen, the Netherlands. He is chair of the science council of the Event Horizon Telescope, member of the royal Netherlands academy for arts and science, a knight in the order of the Dutch lion, and recipient of the Spinoza Prize, the highest science award of the Netherlands.
16:00 - 16:10

Closing remarks

Prof. Dr. Ana Adi

Prof. Dr. Ana Adi

Head, Department of Corporate Communication
Quadriga University Berlin
Ana Adi is professor of Public Relations and Corporate Communications at Quadriga University of Applied Sciences Berlin. Ana looks back on a broad portfolio of experience at an international level: amongst other things, she has lived, worked and taught in the USA, Great Britain, Belgium, Bahrain, Thailand and Romania. In the course of her academic career, Ana received a B.A. Hons in Communication and Public Relations from the SNSPA in Romania plus two master’s degrees, one of them as a Fulbright Scholar at the University of Missouri. She received her doctor’s degree in the field of Communication and Media Studies on the grounds of her research on the Olympic Games’ coverage and presentation in the media. Ana is a firm advocate of internationalising the field of education and – as a member of the Social Media Global Education Connection Project – actively campaigns for a competent utilisation of social media in research and teaching.