08:30 - 09:30

Doors Open

09:30 - 10:00

Welcome

Herbert Heitmann

European Association of Communication Directors
President

Herbert Heitmann is the Executive Vice President Global Brand, Communications & Government Relations for Bayer AG. Previously, he was responsible for the brand and reputation as well as local stakeholder engagement for Royal Dutch Shell plc as the Executive VP of External Communications. Prior to taking up this position, he was the Chief Communications Officer at SAP from 1999 until May of 2010. In this role, he was responsible for all of the communication activities for SAP stakeholders around the globe, including investors, customers, governments, partners, employees and the general public. He is also a member of Board of Trustees of the Arthur W. Page Society, a Committee Member of The Seminar and the founding president of the EACD since 2006.

Keynote

10:00 - 10:45

Building a Credible Social License

Peter Bakker, president of the World Business Council for Sustainable Development and former CEO of TNT NV, will draw on his own experiences to explain how social acceptance can be achieved and why it is of central importance to a successful business. From his perspective as a president and former CEO, he will also discuss why communicators play a vital role in achieving such acceptance and how they can best contribute to its maintenance.

Peter Bakker

WBCSD - World Business Council for Sustainable Development
President

Peter Bakker is a distinguished business leader and respected leader in Corporate Responsibility. Until June 2011, he was CEO of TNT NV. Under his leadership, TNT became a pioneer in Corporate Responsibility with a ground-breaking partnership with the UN World Food Program, ambitious CO2 reduction targets from its Planet Me initiative and multiple year leading positions in the Dow Jones Sustainability Index. Mr. Bakker holds a master’s degree in Business Economics from the Erasmus University Rotterdam and a Bachelor Degree in Business Administration from the HTS Alkmaar. He is the recipient of Clinton Global Citizen Award in 2009; SAM Sustainability Leadership Award in 2010; and the UN’s WFP Ambassador Against Hunger in 2011. In addition he is the Chairman of War Child Netherlands.

10:45 - 11:15

Coffee Break

11:15 - 12:15

Panel 1 - Simultaneous Programme

Best Case

Storytelling for leaders

Best Case

Science Communication-Bridging the knowledge and awareness gap

Best Case

Social license to operate – Stakeholder relations as a business routine

Best Case

Trade Negotiators - Will They Ever Learn

Best Case

Communication strategies for finance and brand management in the post-financial crisis world

Best Case

Communicating anniversaries in- and externally

YCA

Young Communicators Award

Peer2Peer

Social media measurement: moving beyond awareness

Panel discussion

Big Data in Communications: Trends and Corporate Applications

Expert Session

Advantage Women

Expert Session

What is your CEO’s perspective on communications? VMA Group research answers that question

Expert Session

Debunking ‘digital first’ myths

Expert Session

The purpose and societal value of business

12:15 - 13:30

Lunch

Main Session

13:30 - 15:00

A Conditional Acceptance?

Due to the ongoing debate over the role of companies in the wider society, achieving social acceptance is vital to ensuring the ability to operate. But what does this license look like in 2016? How is it defined, who gets to decide its parameters and how should it be communicated? This session will include different perspectives on the social license to operate and the input of communications professionals.

The social licence: why all businesses need it

Corporate transparency

Is anybody buying it?

13:30 - 15:00

Expert Session

What happens when it all goes wrong?

15:00 - 16:00

Panel 2 - Simultaneous Programme

Best Case

Engage for success: How high performing leaders do it

Best Case

Change – the new normal, or still something special?

Best Case

Crisis Management in Morocco: Are we ready for the next crisis?

Best Case

Customer centricity on social media, or It’s all about YOU

Best Case

We have a digital strategy: now what?

Call 4 Papers

Your pitch here: present your idea and win a full session on day two

Peer2Peer

Increasing the efficiency of PR agencies through measurement, motivation and best practice sharing

Expert Session

‘We’re not doing this on purpose’.

Expert Session

Still human: effective communication in a data-driven world

Expert Session

Digital disruption becomes business as usual

Expert Session

The Seven Sins: Why change campaigns often deliver anything but change.

16:00 - 16:30

Break

Keynote

16:30 - 17:15

True Artificial Intelligence will Change Everything

Our deep learning artificial neural networks have won numerous contests in pattern recognition and machine learning. They are now widely used by the world’s most valuable public companies. I will discuss latest state-of-the-art results in numerous applications, and outline how AI will transform every aspect of our civilisation.

 

Jürgen Schmidhuber

Swiss AI Lab IDSIA & University of Lugano
Co-Director & Professor of AI

Since age 15 or so, the main goal of professor Jürgen Schmidhuber (pronounce: You_again Shmidhoobuh) has been to build a self-improving Artificial Intelligence (AI) smarter than himself, then retire. He has pioneered self-improving general problem solvers since 1987, and Deep Learning Neural Networks (NNs) since 1991. The recurrent NNs developed by his research groups at the Swiss AI Lab IDSIA (USI & SUPSI) & TU Munich were the first to win official international contests. They have revolutionized handwriting recognition, speech recognition, machine translation, image captioning, and are now available to over a billion users through Google, Microsoft, IBM, Baidu, and many other companies. DeepMind is heavily influenced by his lab’s former students (including 2 of DeepMind’s first 4 members and their first PhDs in AI, one of them co-founder, one of them first employee). His team’s Deep Learners were the first to win object detection and image segmentation contests, and achieved the world’s first superhuman visual classification results, winning nine international competitions in machine learning & pattern recognition (more than any other team). They also were the first to learn control policies directly from high-dimensional sensory input using reinforcement learning. His research group also established the field of mathematically rigorous universal AI and optimal universal problem solvers. His formal theory of creativity & curiosity & fun explains art, science, music, and humor. He also generalized algorithmic information theory and the many-worlds theory of physics, and introduced the concept of Low-Complexity Art, the information age’s extreme form of minimal art. Since 2009 he has been member of the European Academy of Sciences and Arts. He has published 333 peer-reviewed papers, earned seven best paper/best video awards, the 2013 Helmholtz Award of the International Neural Networks Society, and the 2016 IEEE Neural Networks Pioneer Award. He is also president of NNAISENSE, which aims at building the first practical general purpose AI.

From 19:00

European Communication Award 2016

Join us for a gala ceremony at Hôtel de la Poste where the award winners will be honoured. Meet colleagues from all over Europe during a festive evening with numerous networking opportunities celebrating EACD’s 10th anniversary. After the award ceremony, the auditorium transforms into an arena: all football fans are invited to watch the semi-final of the UEFA European Championships together with us!


08:30 - 09:15

Doors Open

09:15 - 09:30

Welcome

Herbert Heitmann

European Association of Communication Directors
President

Herbert Heitmann is the Executive Vice President Global Brand, Communications & Government Relations for Bayer AG. Previously, he was responsible for the brand and reputation as well as local stakeholder engagement for Royal Dutch Shell plc as the Executive VP of External Communications. Prior to taking up this position, he was the Chief Communications Officer at SAP from 1999 until May of 2010. In this role, he was responsible for all of the communication activities for SAP stakeholders around the globe, including investors, customers, governments, partners, employees and the general public. He is also a member of Board of Trustees of the Arthur W. Page Society, a Committee Member of The Seminar and the founding president of the EACD since 2006.

Keynote

09:30 - 10:15

The Multidisciplinary Responsibility

How can global Rule of Law be enforced? How can we secure human rights, democratic values and an open society? Ana Palacio, Member of the Spanish Council of State, Honorary Co-Chair of the World Justice Project, former Minister of Foreign Affairs in Spain and former Vice President of the World Bank Group, will share her vast political expertise and point out the centrality of synergizing politics, jurisdiction, development and communications in order to achieve social acceptance. She will discuss the joint, multidisciplinary responsibilities of corporations, political and non-governmental institutions and organizations in shaping social acceptance.

Ana Palacio

Albright Stonebridge Group, Member of the Spanish Council of State
Senior Strategic Counsel

Ana Palacio was a member of the Spanish Parliament, member of the European Parliament and Vice President of the World Bank Group. She was the first woman to serve as Foreign Minister of Spain (2002-2004, People’s Party). She is currently working as Senior Strategic Counsel to Albright Stonebridge Group, where she draws on her great political experience. She is also founding Partner of Palacio y Asociados, a Madrid-based consulting and law firm, member of the Spanish Council of State and Honorary Co-Chair of the World Justice Project. Ms. Palacio holds degrees in Law, Political Science and Sociology. She has received numerous awards and decorations, including an Honorary Doctorate of Humane Letters from Georgetown University and the 2016 Sandra Day O’Connor Justice Prize that acknowledges extraordinary contributions in the area of the rule of law.

 

Main Session

10:15 - 11:15

The Changing Profile of the Communicator: Mastering the new era of communications

Without a doubt, we witness a new era of corporate communications. Social media, 24/7 hyperconnectivity and vanishing boundaries have exploded the old model. Stakeholders are formulating new demands calling for authentic and continuous two-way conversations. Communicators have to evolve and adapt to this new environment. Yet, the skills required to master the new environment are far from simple. Join our expert session and hear from the leading minds in recruiting how they defi ne the perfect communicator and how the industry can develop future leadership talent.

11:15 - 11:45

Coffee Break

11:45 - 12:45

Panel 3 - Simultaneous Programme

Best Case

M&A case study – from integration through to business as usual

Best Case

Crisis communications 2.0 in aviation and tourism

Best Case

How to fit social media in your communication strategy

Best Case

Two Cultures, bridged by data analytics

Peer2Peer

Employees as communicators – How LinkedIn transforms B2B communications

Expert Session

Purpose: what the hell is it and what can I do about it?

Expert Session

Maximising the impact of cross-border global communications

Expert Session

From translation to localisation to transcreation

Expert Session

Brand transformation in a changing organisation and digital context

12:45 - 13:45

Lunch

13:45 - 14:45

Panel 4 - Simultaneous Programme

Best Case

DSM Science Can Change the World campaign – creating a movement through powerful storytelling

Best Case

Why CSR Matters -- Creating a bridge between societal issues and your business.

Best Case

Trade or aid? What will lift billions of people out of poverty and how?

Best Case

How to disrupt the corporate communication environment

Best Case

Connecting KPN to Dutch Society

Peer2Peer

Career and Talent Development

Call 4 Papers

Winner Presentation

Expert Session

Never underestimate the impact of ambassadorship

Expert Session

How Communications professionals can foster partnerships and co-create with stakeholders in the age of SDGs and COP21

14:45 - 15:15

Break

15:15 - 16:00

Review, Status Quo & Outlook