01. July 2010
12:00 pm - 12:29 pm
Communication Strategy | Keynote
The Strategic Mastermind – Lessons From
Alastair Campbell
Alastair Campbell is probably best known for his years working as the Director of Communications and Strategy for ex-British Prime Minister Tony Blair, between 1997 and 2003, and as his adviser and campaigner, from 1994 onwards. But if asked to state his profession, he will first call himself a communicator, then a writer, and finally a strategist. In his keynote address at the European Communication Summit, he will draw on his extensive experience under the international spotlight, sharing his reflections on strategic communication, be it in politics, corporations or the non-profit sector.
Alastair Campbell
Former Spokesperson, British Labour Party
