01. July 2010
11:00 am - 12:00 pm
Strategic Communication | Case Study
From Insight to Action - Creating a Value Proposition That Builds Business
The Dutch ING is one of the world's largest banks, with corporate and institucional clients in over 40 countries. Marleen Crooijmans, Head of External Relations at ING Commercial Banking, will showcase how the institution works at building a value proposition, what is involved in translating this proposition into a communication concept and how the communication concept is then used to develop a theme approach, integrating the communication and the business approaches into an overall strategy that is coherent and solid at the eyes of the public.
Marleen Crooijmans
Global Head of External Communication, ING Wholesale Banking
