01. July 2010

05:00 pm - 06:00 pm

Strategic Communication | Case Study

Strategic Communications for the New Ferrovial

In October 2009 Ferrovial, the leading infrastructure company, merged with Cintra. The new company changed its logo and brand, named a new CEO, and reinvented itself with a new corporate strategy. In December, the new Ferrovial started its listing in the Madrid stock market. Ferrovial created a strategic communications plan including internal and external communications, messaging, media relations, etc, to persuade on the merger.

SpeakerJuan Francsico Polo
Director of Communications and Corporate Responsibility, Ferrovial

 

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