01. July 2010
11:00 am - 12:00 pm
Change and Internal Communication | Case Study
Facilitate or Dictate – the Océ Case
Changing global communications in challenging
times, and with diminishing budgets, was
the challenge corporate communications faced
three years ago. Océ initiated a fundamental
change in its internal communications strategy
to face the crisis, followed by reorganisations
and a merger at hand. Today, the corporate
communications team facilitates, instead of
dictating, with the use of practical, easy to use
(and often free) web tools, creativity and trust.
Nancy Aschmman
Director International Corporate Communications, Océ N.V.
