01. July 2010
02:30 pm - 03:30 pm
Storytelling and Brand Building Communications | Case Study
Brand Communications at EDF
Private companies are a European specialty. While usually having near-monopolies, they are also modern firms with professional communications departments, which are beginning to establish solid programmes of brand communication. EDF is the world's largest utility company, operating a diverse portfolio of across the globe. Hubert Blanquefort will outline the company's brand communication strategy and draw upon the special challenges branding may
present for publicly held companies.
Hubert Blanquefort d′Anglards
Group Brand Director, EDF
