01. July 2010
02:30 pm - 03:30 pm
Storytelling and Brand Building Communications | Case Study
How to Create Brand Engagement and Consumer Advocacy
In this evermore fragmented media environment, how do marketing communications directors know they are deploying their resources appropriately to reach effectively and influence their target audience? How do they decide how much emphasis to place on digital versus traditional activity, without re-inventing the wheel, or throwing good money after bad? Paul Baeyaert discusses the task at hand, and some simple and straightforward solutions.
Paul Baeyaert
Managing Director, Weber Shandwick Belgium
