01. July 2010

02:30 pm - 03:30 pm

Stakeholder Relations | Case Study

Stakeholder Communication During a Relaunch Process

Sandoz International is a global leader in generic pharmaceuticals. Nathalie Ponnier will focus on the Branding and Identity building communication during the relaunch of the Sandoz brand and on how internal and external stakeholders were strategically addressed during this process, thus achieving a coherent overall brand communication.

SpeakerNathalie Ponnier
Head of Global Communications, Sandoz International GmbH

 

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