01. July 2010
02:30 pm - 03:30 pm
Stakeholder Relations | Case Study
Stakeholder Communication During a Relaunch Process
Sandoz International is a global leader in generic pharmaceuticals. Nathalie Ponnier will focus on the Branding and Identity building communication during the relaunch of the Sandoz brand and on how internal and external stakeholders were strategically addressed during this process, thus achieving a coherent overall brand communication.
Nathalie Ponnier
Head of Global Communications, Sandoz International GmbH



















