01. July 2010
02:30 pm - 03:30 pm
International PR and Intercultural Communication | Case Study
Intercultural Communication – the Renault-Nissan Alliance Experience
The Renault Nissan Alliance was born in 1999 and brings together French automotive giant Renault, which also owns Romanian Dacia and the South Korean Renault Samsung Motors and Nissan Motors to form the fourth largest automaker. At the Alliance, several different worlds come together. Simon Sproule will explain how multicultural communication can close the gap and make the best of both worlds.
Simon Sproule
Director Communications, Renault-Nissan Alliance



















