01. July 2010
05:00 pm - 06:00 pm
Issues Management and Crisis Communication | Case Study
Media Evaluation as a Modern Issues Management Tool – the Example of the Bahn
The best way to avoid a crisis is to prevent it. Issues management, however, is about more than that - it allows you to identify topics that can help you position your organisation, and identify opinion trends in topics related to your field of activity. Jens Schuemann will explain how an Issues Management programme can be successfully organised.
Jens Schuemann
Director Marketing, Sales & Corporate Development, Meta Communication International GmbH



















