Programme - European Communication Summit

« The summit was a valuable opportunity to meet with collegues facing similar issues across many different sectors, and was both informative and instructive. Such initiatives add momentum to our work, the potential of which is not always fully recognized within corporations. »

James Rosenstein, Global Director of External Affairs, Bentley Motors

« I thought it was a terrific event. Far better attended than I expected it to be, and an excellent line up of speakers. »

Peter Morgan, Group Director of Communications, British Telecom

« Thank you for an excellent conference! »

Betteke van Ruler, University of Amsterdam

« The European Communication Summit was an excellent opportunity to meet old and new communications collegues from around Europe. The days were well planned and gave plenty of opportunities to network. From the different presentations I got quite a few new ideas and inspirational thoughts. »

Peter Kaméus, Communication Director, Veolia Transport Central & Northern Europe

01. July 2010

11:00 am - 12:00 pm

Reputation Management | Case Study

Sustainability as a Driver for Business at Coca-Cola

Coca Cola has consistently developed a programme of embedding sustainability into not only the company's communication strategy and CSR measures, but also a proper business drive, a standard for the way it does business. Fionnuala Tennyson, Vice President, Public Affairs and Communication at Coca Cola explains how this was done, and how it benefits them.

Fionnuala Tennyson
Vice President, Public Affairs and Communication, Coca-Cola Enterprises

Back

Review: Video

01. July 2010

11:00 am - 12:00 pm

Reputation Management | Case StudySustainability as a Driver for Business at Coca-Cola

Fionnuala TennysonVice President, Public Affairs and Communication, Coca-Cola Enterprises

Reputation Management | Case Study

Sustainability as a Driver for Business at Coca-Cola

Fionnuala Tennyson
Vice President, Public Affairs and Communication, Coca-Cola Enterprises