01. July 2010
05:00 pm - 06:00 pm
Reputation Management | Case Study
Reputation Management in a Multi Channeled Media Environment
Kamelia Velichkova will focus on Reputation Management in a Multi Channeled Media Environment. She will reflect on the reputation challenges faced by the banking sector and her institution, addressing how the 'communication cycle', including the media but also word of mouth, contributes to the bank's image. She will focus on the specific measures taken to manage its reputation, including customer communication, and internal communication and CEO Positioning.
Kamelia Velichkova
Head of Communications and Coordination Department, DSK Bank
