01. July 2010
11:00 am - 12:00 pm
Communication Strategy | Workshop
Strategic Communications - Clear Thinking for a Cloudy World
We take strategic decisions every day, but often fail to reflect on the essence of communication strategy and the things that led to its definition. Post-recession, our audiences' behaviours have changed radically - we are also offered more channels than ever before. But, before we decide on re-branding, realigning, re-campaigning or simply "to tweet or not to tweet", let's remember some simple truths that have been forgotten along the way. Communicators are a very special breed, and you'll be surprised how much of your world can make sense if you'd only look in the mirror. This is the health spa for your mind - clear the clouds with simple, powerful common sense.
Justin Roux
Senior Vice-President of Communications, Luvata
