01. July 2010
11:00 am - 12:00 pm
Communication Strategy | Workshop
Integrating Reputation Research with Strategic Planning
All too often the initial interest that greets reputation research findings is short lived as executives and managers become distracted by a multitude of other events. The challenge for a strategic research partner is to find creative and innovative ways in which insights can be genuinely embedded in the client organisation. It is only by doing this that research can be an effective catalyst for change.
Using case study material including work with Shell, Milorad will explore the ways in which The Ipsos MORI Reputation Centre has worked with global organisations to ensure that research findings not only gain high internal visibility, but also galvanise and involve executives across the organisational spectrum
Milorad Ajder
Managing Director, Ipsos MORI Reputation Centre
