Social Media and Digital Communication

01. July 2010

02:30 pm - 03:30 pm

Social Media and Digital Communication | Case Study
Impact of Social Media on Crisis Communications and Reputation- Lufthansa's case

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SpeakerAndreas Bartels
Head of Communications, Lufthansa

02:30 pm - 03:30 pm

Social Media and Digital Communication | Case Study
Corporate Communication and Reputation Management in the Internet Age

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SpeakerCarlo Fornaro
Head of Group External Relations, Telecom Italia

02. July 2010

11:45 am - 12:45 pm

Social Media and Digital Communication | Case Study
Social Media at the Red Cross

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SpeakerPaul Conneally
Head of Media, International Federation of Red Cross and Red Crescent Societies

11:45 am - 12:45 pm

Social Media and Digital Communication | Case Study
Mobile Internet Applications as Part of a Communications Mix at Pfizer

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SpeakerBernard Peyrical
Director of Public Opinion Relations, Pfizer


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