Storytelling and Brand Building Communications
01. July 2010
02:30 pm - 03:30 pm
Storytelling and Brand Building Communications | Case Study
Brand Communications at EDF
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02:30 pm - 03:30 pm
Storytelling and Brand Building Communications | Case Study
How to Create Brand Engagement and Consumer Advocacy
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Paul Baeyaert
Managing Director, Weber Shandwick Belgium
02. July 2010
11:45 am - 12:45 pm
Storytelling and Brand Building Communications | Case Study
The Soyuz: the Power of a Story
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Jacques Denavaut
Director Communications, Vice President, Arianespace
11:45 am - 12:45 pm
Storytelling and Brand Building Communications | Case Study
Insights for Effective Brand Building – Managing Reputation in the World of Converging Media
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Philip Lynch
Director, Media Evaluation UK, Kantar Media