Storytelling and Brand Building Communications

01. July 2010

02:30 pm - 03:30 pm

Storytelling and Brand Building Communications | Case Study
Brand Communications at EDF

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SpeakerHubert Blanquefort d′Anglards
Group Brand Director, EDF

02:30 pm - 03:30 pm

Storytelling and Brand Building Communications | Case Study
How to Create Brand Engagement and Consumer Advocacy

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SpeakerPaul Baeyaert
Managing Director, Weber Shandwick Belgium

02. July 2010

11:45 am - 12:45 pm

Storytelling and Brand Building Communications | Case Study
The Soyuz: the Power of a Story

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SpeakerJacques Denavaut
Director Communications, Vice President, Arianespace

11:45 am - 12:45 pm

Storytelling and Brand Building Communications | Case Study
Insights for Effective Brand Building – Managing Reputation in the World of Converging Media

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SpeakerPhilip Lynch
Director, Media Evaluation UK, Kantar Media


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