02. July 2009
09:00 am - 09:15 am
Keynote
Opening
Herbert Heitmann, President of the European Association of Communication Directors (EACD), will open the European Communication Summit 2009 and give an outlook on the issues and themes that will be discussed over the course of the two-day conference.
Herbert Heitmann
President, European Association of Communication Directors
09:14 am - 09:15 am
Communication Strategy
09:15 am - 10:00 am
Strategy and Planning Keynote
The Art of Influence, the Science of Strategy: Using the First Periodic Table of Influence to Drive Competitive Advantage
Communication is decidedly more art than science. Like chemists without a periodic table or biologists without a phylogenetic tree, cutting-edge professionals still struggle to prove their value in competitive marketplaces. This opening keynote by entrepreneur and author Alan Kelly presents the first comprehensive framework of irreducibly unique communication stratagems, based on a tested and ground breaking periodic table of influence. It is a system that dramatically increases speed of understanding and shortens operational "time-to-influence" to advance communications as a competitive and irreplaceable corporate function.
Alan Kelly
CEO, The Playmaker's Standard
09:58 am - 10:02 am
10:00 - 11:00 am Best Cases
10:00 am - 11:00 am
Strategy and Planning
The third one
Since 2004, APM Terminals is independent within AP Moller-Maersk. How do you position your company to new customers who consider you a competitor? How do you change from an internal service into a profit driven company while maintaining a positive relationship with your Mother and Sister? In short, how do you create a brand within the brand?
Pieter Schaffels
Vice President Corporate Communications, APM Terminals International
10:00 am - 11:00 am
Strategy and Planning
Adding Customer Value through Strategic Branding
An integrated branding strategy is essential for any customer-facing organization to be able to add value to the those it serves. The equity of the brand must remain strong and steadfast in an evolving world. Caroline Wouters will explore how branding can drives on-going partnerships and value for customers, and other stakeholders.
Caroline Wouters
Vice President Corporate Communications, Wolters Kluwer
10:00 am - 11:00 am
Execution and Measurement
New Approaches to Measurement at Dassault
Bracing for communication in turbulent skies: configuring the instrument panel of the communicator's cockpit. This session will draw on the need to demonstrate more accurately the good use of scarce financial resources through measurement and efficiency indicators, and the integration of these indicators for "piloting" communication in an extremely changing and volatile environment.
Yves Robins
Senior Vice-President, External Relations and Corporate Communication, Dassault Aviation
10:00 am - 11:00 am
Execution and Measurement
Implementing Evaluation Systems at Syngenta
Measurement of Public Relations is never a completed process. Which tools work the best? How can evaluation systems be implemented, how do we deal with internal resistance, and how should the results be considered? Médard Schoenmaeckers will present Syngenta's evaluation procedures, and reflect on future measures to face the challenges which arise when evaluating stakeholder communications.
Médard Schoenmaeckers
Head of Media Relations, Syngenta
10:00 am - 11:00 am
Next Media and Innovation
Rolling out a social media strategy in a B2B and B2C company
How to do you go about creating a social media strategy for a company that is active in both Business to Business, and Business to Customer? Which tools are available, which resources, what is most effective? Philippe Borremans is the Chief Social Media Officer at the Van Marcke Group, and he will share with the participants his considerations and experiences as he establishes a social media strategy for the company.
Philippe Borremans
Chief Social Media Officer, Van Marcke Group
10:00 am - 11:00 am
Next Media and Innovation
E-mails, Blogs and Video Statements
The internet, especially the recent developments in the Web 2.0, opened a large variety of possibilities for companies. Yet how can you decide which tools better apply to your company and include them in your overall communication strategy? How can classic mistakes be avoided, and how internauts be approached?
Philipp Schindera will outline how this is currently being done for Deutsche Telekom.
Philipp Schindera
Senior Vice President Communications, Deutsche Telekom AG
10:00 am - 11:00 am
Panel
Diplomatic Communications: the value of careful communication
Dealing with emergencies, crises and tense situations that call for careful diplomacy are familiar experiences for many communication professionals. In this panel, two leading international communicators, who have to carefully communicate in the sensitive field of foreign policy day by day, will share some of their experiences to draw parallels between their own fields and the wider demands of modern communications.
James Appathurai
Spokesman, NATO
Cristina Gallach
Spokesperson of the SG/HR Javier Solana, Council of the European Union
10:00 am - 11:00 am
Workshop
Communication Careers what does the future promise?
The current financial crisis highlighted, once again, the importance of carefully planning and considering your professional future. What are your career options and how can you improve your future possibilities? Which skills are now most required? Chantal Tregear from Taylor Bennett, will give you valuable insights on the current market situation and outline possible strategies for success.
Chantal Tregear
Director, Taylor Bennett
11:13 am - 11:14 am
Communication Management
11:30 am - 12:15 pm
Crisis Communication Keynote
Our Changing Profession: Communication Through the Lens of Crisis
Communicators must embrace the ideas and technologies shaping our world, and adapt to the needs of a public whose concerns change like seasons. Once in a while, though, a crisis comes along which fundamentally alters the public mindset. At this point, we must pause to consider a new social climate. Bjorn Edlund will look at public relations through the lens of the global economic crisis. Will it change the face of the profession? If so, how? Can we 'use'
this crisis to take a step forward, and better help our corporations activate our values, deepen ourmulti-stakeholder relationships, deploy new media tools, and manage trust in all its dimensions?
Bjorn Edlund
Global Head of Corporate Communications, Royal Dutch Shell
11:59 am - 12:14 pm
12:15 am - 01:15 pm Best Cases
11:59 am - 01:15 pm
Crisis Communication
International Communication During Times of Crisis
Mr. Gooch's presentation will focus on the OECD's experience with Communicating in Response to the current Financial and Economic Crisis. Mr. Gooch will speak about the process of conveying the OECD's contribution to multilateral efforts in this regard. Communicating an international organisation that works across a breadth of economic policy areas poses
challenges for branding and corporate visibility.
Anthony Gooch
Director of Public Affairs and Communication, OECD
11:59 am - 01:15 pm
Crisis Communication
Crisis Comunication in the Energy Sector
A crisis in energy supplies is always the object of intense public scrutiny, as the supply of heating and gas is something everyone can relate to. Over the recent years, crises in the energy sector have gained an international dimension. Ferencz Szabolcs will explain how crises are adressed at MOL Group, one of Eastern Eastern Europe's largest oil and gas groups.
Szabolcs Ferencz
Vice President Corporate Communications, MOL Group
11:59 am - 01:15 pm
Change and Internal Communication
Presenting the Big Picture: Internal and Change
Communications
Claus Sonberg will consider the importance of leadership communication in a well thought-out communication strategy, particularly for internal and change communication. He will consider the key role which change communication can play in securing a successful outcome, by looking at the example of SAS's negotiations with 39 Swedish trade unions in January.
Claus Sonberg
Executive Vice President, Corporate Communications and Investor Relations, SAS
11:59 am - 01:15 pm
Change and Internal Communication
Leading the Way with Change Communication
Internal communications based on the 'Kotter approach' involves clear leadership combined with a thorough involvement of employees and managers. At Telia Sonera and later at Coloplast, this approach used leadership to create a coalition for leading the change process, establishing and communicating a shared vision and plan, empowering teams to achieve it, and anchoring it in the corporate culture.
Anders Monrad Rendtorff
Vice President Corporate Communications, Coloplast A/S
11:59 am - 01:15 pm
Corporate Social Responsibility
Sustainability at the Core of the Business
With Starbucks Shared Planet, Starbucks Coffee has build a coffee sustainability model that helps protect the environment and improves the lives of farmers. Hans van Bochove will explain why during this time of economic uncertainty Starbucks feels responsible to maintain focus on its commitment and communicate this to employees and customers.
Hans van Bochove
Director of Public Affairs,, Starbucks Coffee EMEA
11:59 am - 01:15 pm
Corporate Social Responsibility
Big Pharma: A Catalyst for Change
GlaxoSmithKline (GSK) has long established itself as one of the leading companies in the research based pharmaceutical industry. In determining its CR policy, GSK wants to be recognised as a responsible company that is willing to test the boundaries and take a leadership role.
Duncan Learmouth
Senior Vice President, Corporate Communications and Community Partnerships, GlaxoSmithKline
12:00 pm - 01:00 pm
Panel
Restoring reputation and trust in the banking sector during the financial turmoil
The financial crisis has led people to change attitude vis-à-vis the activities of financial institutions. What style of communication should be adopted in the near future? Should the communication about the condition of the banks and financial institutions be more transparent as has been the case till now and what should be the role of communication directors in this respect?
Pierre Goad
Global Head of Corporate Communications, Corporate, HSBC Bank
Marina de Moerlooze
Director of Communications, Febelfin
Lutz Nothbaum
Dexia
Miriam Roemers
Public Relations Manager, European Association of Public Banks
Lars Seynaeve
Head of Corporate Communications and Public Affairs, Citi Benelux
Ward Snijders
Head External Communications, ING Group
12:15 pm - 01:15 pm
Workshop
The Playmaker's Standard
The Playmaker's Standard is based on a table: the Table of Influence Strategies. It is divided into three classes: assess, condition and engagement, and then further into 8 subclasses that expand to include 25 unique strategies that can be used in any situation. Alan Kelly will give you a practical insight into his powerful strategic tool.
Alan Kelly
CEO, The Playmaker's Standard
01:53 pm - 01:55 pm
Communication Strategy
02:15 pm - 03:00 pm
Next Media and Innovation Keynote
Throwing Sheep for Communications Directors: Understanding and Winning with Social Media
Social Media are creating a revolution in the way we live and work. This is not a technological change, but rather a fundamental shift in values and power relationships. Traditional institutions tend to be hierarchical in nature with communications characterised by values of opaqueness and control. Social media knocks down corporate silos, moats, and walls by encouraging open communication and information sharing. Boardrooms and communications departments need to understand that power is also shifting. Companies no longer control their brand: customers exert a strong influence on the brand. Co-author of a new bestselling book on social media, "Throwing Sheep in the Boardroom" - Professor Dutta covers these and related issues in his keynote talk.
Soumitra Dutta
Professor of Business and Technology, Dean of External Relations, INSEAD
02:58 pm - 03:01 pm
3:00 - 4:00pm Best Cases
03:00 pm - 04:00 pm
Strategy and Planning
Finding A Way Through Diversity
How to design a global communications strategy; how to define messages that will resist cultural diversity and create thought leadership; and how to define the channels that carry them best? Public relations practitioners in global companies work in different corporate environments and structural conditions, and speak different languages to diverse audiences. How can we create a globally relevant communications model?
Gerd Götz
Vice President Corporate Communications, Royal Philips Electronics
03:00 pm - 04:00 pm
Strategy and Planning
Smarter Media at Sony Europe
When Sony Europe conducted some research to find out how frequently their target consumers were engaging with their products, they were shocked by the results. What followed was a fundamental re-evaluation of their approach to Consumer PR and a campaign strategy that turned conventional PR on its head.
Nicholas Sharples
Director of Corporate Communications, Sony Europe
03:00 pm - 04:00 pm
Execution and Measurement
Research & Measurement Coming of Age
In the challenging and confusing times we are in, evidence-based counsel and clarity are the order of the day. Echo Research Group CEO, Sandra Macleod, will outline perspectives on the changing pressures on communicators, and why, where, how research can help, with international case studies and perspectives.
Sandra Macleod
Group CEO, Echo Research Ltd
03:00 pm - 04:00 pm
Execution and Measurement
Effective Measurement Strategy: Abbey's Experience
Measurement is one of a communicator's most valuable tools, but using it effectively can be a challenge for many. Matt Young will present the measurement strategy developed at Abbey, and will discuss the ways in which it has shed light upon good practice at the company.
Matthew Young
Communications Director, Abbey Bank
03:00 pm - 04:00 pm
Next Media and Innovation
Beyond E-mail Communication
Most communication professionals have been actively using e-mail as their major communication tool for over two decades now, and have found their personal strategies to deal with this method of communication. But after 20 years, is this still enough? Maassen will demonstrate why only e-mail is not sufficient, and outline several other options that you need to keep in mind for your professional communications.
Rainer Maassen
CEO, Convento
03:00 pm - 04:00 pm
Next Media and Innovation
The Atheist Bus Campaign
The Atheist Bus Campaign has been a runaway success, with more than £150000 raised in online donations and 800 buses across in the UK in early 2009 emblazoned with the slogan "There's probably no god. Now stop worrying and enjoy your life." Religious groups ran counter-campaigns, a bus driver refused to drive an atheist bus, and the Advertising Standards Authority was called on to judge whether the ads were permissible (the atheists won). The campaign has now also gone international with similar initiatives starting in Spain, Italy, Germany, Netherlands, Finland, Croatia, Canada and Australia.
Jon Worth
Atheist Bus Campaign
03:00 pm - 04:00 pm
Panel
PR & PA In a Time of Cost-Cutting: From Rivals to Team-mates
In the best of times, public relations and public affairs colleagues often have shared responsibilities but divided resources. When budgets are strained, rivalries can emerge. But a new study suggests that mutual objectives can be found and achieved. How can PA and PR best complement each other? What's needed to turn rivals into team-mates? Does it come from the top down or bottom up? And what lessons can PA and PR professionals learn from the public institutions they hope to influence.
Barbara Helfferich
Spokeswoman, European Commission for the Environment
Fiona Wilkinson
Senior Vice President Corporate Communications, Visa International
Roberto Zangrandi
Director, European Institutional Relations, Enel
Rick Zedník
Deputy Chief Executive, EurActiv
03:58 pm - 03:59 pm
Communication Management
04:30 pm - 05:15 pm
Corporate Social Responsibility Keynote
Competing for Trust: Towards a Responsible and Competitive Europe
Time has come for business and other players in society to engage in a new round of 'glocal' diplomacy to build mutual trust and new opportunities for sustainable growth. Viscount
Etienne Davignon, Minister of State, Vice President Suez-Tractebel and President of CSR Europe will explain how building successful businesses while responding to today's
economic, social and environmental challenges requires innovative approaches and partnerships by companies, governments and the civil society.
Kerstin Born
Executive Director, CSR Europe
05:14 pm - 05:16 pm
05:15 - 06:15 pm Best Cases
05:15 pm - 06:15 pm
Crisis Communication
Flying Through the Storm: Crisis Communication in Action
When the Norwegian airline Widerøe won third place in the ERA's 'Airline of the Year' competition, they were honoured for their "outstanding crisis management", following the grounding of their SAS Q400 fleet. Richard Kongsteien will look at the ways in which the carrier proved that a crisis does not need to spell doom, but can instead be used as an opportunity to bounce back better than ever.
Richard Kongsteien
Vice President Communications, Widerøes Flyveselskap AS
05:15 pm - 06:15 pm
Crisis Communication
Crisis Comunication and Social Media
Which impact does the Web 2.0. have on crisis communications and crisis management. Does the internet increase the risk of a communication breakdown? How has Web 2.0. affected crisis communications and crisis management; and in this context, how can we be better prepared for a crisis?
Michael Murphy
Chief Executive Officer, Trimedia International
05:15 pm - 06:15 pm
Change and Internal Communication
Found in Translation: Cross cultural Communication during Change
In processes of change, cultural differences and sensibilities are more important than ever and tend to be displayed more intensely. Andy Pharoah will draw on his long experience with organisational changes in multinational companies to explain how the intercultural differences can be successfully addressed in internal change communication.
Andy Pharoah
Director EU Corporate Affairs, Wm Wrigley Jr
05:15 pm - 06:15 pm
Change and Internal Communication
Internal Communications through Change and Crisis
What are the critical change and internal communication activities in the current economic climate? How do we adapt to the new challenges? Maria Sennels is the CEO of Burson Marsteller Copenhagen and head of the agency's Change Practice for Europe, the Middle East and Africa.
Maria Sennels
CEO, Burson-Marsteller Denmark
05:15 pm - 06:15 pm
Corporate Social Responsibility
Corporate Responsibility Part of the Culture
How Atlas Copco with business that spans over 160 countries has managed to implement a corporate responsibility strategy in all of it's operations. The key to success has been strong management, corporate governance structure, policies and guidelines, and professional training material.
Annika Berglund
Vice President Corporate Communications, Atlas Copco
05:15 pm - 06:15 pm
Corporate Social Responsibility
Taking Responsibility and Empowering
Communities
As a global organization, Accenture engages proactively with the communities in which it lives and works. Fanny Blanckaert will explain how the company uses Corporate Citizenship to nurture motivation, employee pride and societal awareness through a systematic framework which, drives consistency and transparency across its businesses and workforces.
Fanny Blanckaert
Senior Executive Corporate Citizenship, Accenture
03. July 2009
09:00 am - 09:15 am
Keynote
Greeting
The second day of the Summit will be opened by Marc-Oliver Voigt, Editor-in-Chief of Communication Director Magazine. He will reflect on trust as a fundamental ingredient in achieving successful communications and on how communicators can contribute in rebuilding this valuable resource in the current economic climate.
Marc-Oliver Voigt
Editor in Chief, Communication Director
09:03 am - 09:04 am
Communication Management
09:15 am - 10:00 am
Change and Internal Communication Keynote
Towards the Authentic Enterprise: Internal Communication for the Companies of the Future
The Authentic Enterprise Report was initiated by the Arthur W. Page Society and resulted from a survey of Chief Executive Officers to examine the drivers and implications of the shifts that are taking place in the modern business world and that companies have to address this in order to successfully respond to the new realities and become Authentic Enterprises. Mike Wing, one of the authors of this initiative, and previously head of Internal Communication for IBM, HBO and Time Warner, will explain what being an "Authentic Enterprise" means when talking about internal policies and employee communication.
Mike Wing
Vice President, Strategic and Executive Communications, IBM
09:58 am - 10:02 am
10:00 - 11:00 am Best Cases
10:00 am - 11:00 am
Crisis Communication
Going Up, Going Down: Communicating Uncertainty
After having successfully gone through a major organisational change last year, the merger with BPH, the biggest banking merger in Central and Eastern Europe, Bank Pekao, part of the UniCredit Group, now finds itself in the turmoil of the financial crisis. How can companies communicate in change and uncertainty?
Robert Moren
Managing Director, Head of Corporate Communication Department, Bank Pekao
10:00 am - 11:00 am
Extra Session
CERN's Large Hadron Collider: Making Science Sexy
James Gillies
Head of Communication, CERN
10:00 am - 11:00 am
Change and Internal Communication
Communications in times of economic uncertainty
In rough economic surroundings, uncertainty is not only an issue for a company's management team. Employees also experience doubts about the future and their own prospects. In this context external communications has an important rebound effect on internal communication. Successful communication, therefore, has to manage expectations, both inside and outside.
Elisabeth Schick
Senior Vice President of Communications & Government Relations, BASF
10:00 am - 11:00 am
Change and Internal Communication
Building Engagement in Uncertain Times
With unprecedented market volatility, even the best managed companies face challenges. How does a company motivate employees to keep performing at top levels during times of uncertainty? Communication is key, not only from the communications department, but from leaders at every level of the organization, who must have the tools and context to talk face to face about strategy and markets, and also to listen to employee concerns.
Deborah Hudson
Global Head of Internal Communications, Zurich Financial Services
10:00 am - 11:00 am
Corporate Social Responsibility
Corporate Social Responsibility in
Times of Crisis
In times of crisis CSR might easily be seen as one of the more expendable elements in the budget. Edward Bickham will look at why CSR is central to both Anglo American's license to operate and to its communications strategy.
Edward Bickham
Executive Vice President External, Anglo American
10:00 am - 11:00 am
Corporate Social Responsibility
Corporate Social Responsability at the BBC
Which role does Corporate Responsability in a public company, especially in a prestigious institution like the BBC? Alec McGivan will draw on the BBC's programme on Corporate Social Responsability and on his long experience in the field.
Alec McGivan
Head of BBC Outreach & Chief Adviser CR, BBC
10:00 am - 11:00 am
Panel
Communicating the Nordic Power Market: Transparency as a key to success
This workshop will consider how the Nordic power market has developed into one of Europe's most successful and well functioning market in the sector, and the communications strategy which has accompanied this process. Central to this success has been the issue of the markets transparency: the Nordic market's development reflects the way in which other European power markets and the global carbon market have to evolve in order to increase transparency and liquidity, an issue which bears much relevance for communicators working across different sectors.
Lars Galtung
Head of Communication, Nord Pool ASA/NASDAQ OMX Commodities
Erik von Hofsten
Head of Media Relations, Vattenfall
10:00 am - 11:00 am
Workshop
Intercultural Communication
What is the secret behind successful intercultural communication? How can communicators deal with different cultures without falling in the trap of politically correct phrases? Is there room for authenticity and empathy? This workshop will lead you through the steps necessary to ensure that you are not misunderstood, that you are communicating the right message and that it gets across.
Marion de Vriès
Senior Intercultural Expert, Director Europe and North America, SAM International
11:13 am - 11:14 am
Communication Strategy
11:30 am - 12:15 pm
Execution and Measurement Keynote
Reputation Management and Media Monitoring:
How much punch are the media still packing?
Media monitoring is the most classic of all evaluation forms. The question of how the news media help shape and reshape corporate reputation is a crucial one to communication managers. But simultaneously, professionals start to question how much influence the media really have and to favour other indicators. Prof. Craig Carroll will explain why the media still matters and outline a variety of influences on the production of business news and media reputation in order to strengthen corporate standing.
Craig Carroll
Professor, Director of the Carolina Observatory on Corporate Reputation, School of Journalism and Mass Communication, University of North Carolina at Chapel Hill
12:14 pm - 12:16 pm
12:15 pm - 01:15 pm Best Cases
12:15 pm - 01:15 pm
Strategy and Planning
Communicating during a Recession
2009 is the perfect year to address communicating in a recession. A perfect storm of financial collapse leading to a major contraction in the real economy across the whole world sent talk of 'decoupling' back to the railway sidings. For the professional communicator, there are two battles to fight. We need first to continue to win the hearts and minds of our stakeholders. The worst thing a company can do in these times is hide. We need to communicate confidence that we can navigate our way through the difficulties, to customers, to employees, and to our communities. But, in tough times, we also need to battle for resources. Like everyone, we have cut back, do more with less. How do we deliver in the face of these conflicting pressures?
John McLaren
Corporate Director Communications, AkzoNobel
12:15 pm - 01:15 pm
Strategy and Planning
Facing the Crisis with a strong Brand Iveco's Strategic Repositioning
Three years ago, Iveco started a communication strategy to re-position the brand, leveraging on a complete product range renewal (10 launches of new products in 30 months) and using selected communication channels, including major sponsorships. Marco Monticelli will present how it was done, which results were achieved and how the brand re-positioning strategy is adapting to the new economic context.
Marco Monticelli
Vice President External Relations and Communication, Iveco
12:15 pm - 01:15 pm
Execution and Measurement
Measurement as a Public Affairs Tool
In order to demonstrate its commitment to obesity targets and to make an argument for dialogue and voluntary action instead of EU Regulation, the Confederation of the Food and Drink Industries in the EU conducted the survey on the extent and quality of their efforts on reformulation, innovation and labelling. The results confirmed the industry as a valid partner in this debate.
Truus Huisman
Head of Public Affairs, Unilever
12:15 pm - 01:15 pm
Execution and Measurement
Measuring and Monitoring Communication in Social Media
Reacting quick and reliably is crucial for the reputation of any company involved in a crisis situation. Although effective monitoring of media can be the basis for the daily issue management and can help to keep the media echo under control, it is in many cases not part of crisis planning. Meta's contribution shows how effective monitoring of online and web 2.0 media can be used in different crisis situations.
Heinz Spremberg
CEO, Meta Communication International
12:15 pm - 01:15 pm
Next Media and Innovation
Full Web 2.0 menu
Hardly any modern company is subject to so much public scrutiny as McDonald's. Critics, consumers and analysts help put the fast food chain on the spotlight at an almost permanent rhythm. Nick Hindle will explain how the company uses New Media to stay connected to its fans and deal with issues that could develop into a crisis.
Nick Hindle
Vice President Communications, McDonalds
12:15 pm - 01:15 pm
Next Media and Innovation
Connecting Trusted Networks and the Web 2.0
For 2009 and 2010, Alcatel-Lucent has announced a plan to combine the trusted capabilities of the network environment with the creative communications services of the Web. Caroline Guillaumin will explain the company's plans to provide an open environment, where all these trusted capabilities can be available between the network and Web 2.0 applications.
Caroline Guillaumin
SVP Corporate Communications and CSR, Alcatel-Lucent
12:15 pm - 01:15 pm
Workshop
How to manage stakeholder relations to sustain corporate reputation
The workshop leads through the cycle of successful stakeholder management. It starts with stakeholder segmentation and targeting, explores ways to identify demands and how to translate such knowledge into messaging, followed by the definition of channels, platforms and activities. Measuring the impact initiates the next planning period.
Dr. Kerstin Liehr
Director, Hering Schuppener
Dr. Christopher Storck
Managing Director, Hering Schuppener
12:15 pm - 01:15 pm
Public diplomacy and digital campaigns: some lessons from the UK
Ian Hargreaves of the British Foreign and Commonwealth Office, and his colleague Conrad Bird, Head of Strategic Campaigns Team, will share their experiences with Strategic Campaigns at the Foreign Office, shedding light on just how Communication Strategy can be applied most effectively in the minefield that is political communications.
Conrad Bird
Head of Strategic Campaigns, Foreign and Commonwealth Office
Ian Hargreaves
Director of Strategic Communications, Foreign and Commonwealth Office
12:15 pm - 01:15 pm
Political Communication: European Parliament Elections
Why is the EU still a communication issue in France? After a European campaign in which most countries saw campaigns largely focused on national topics, Pierre-Jerôme Hénin, director of the victorious UMP campaign in the last European Parliament Elections in France, will discuss the campaign and the communication of the European idea in France.
Pierre-Jerome Hénin
media9, Founder
02:15 pm - 02:45 pm
Keynote
The European Communication Monitor 2009
The European Communication Monitor is a comprehensive annual survey of current developments and future trends in communications practices in Europe, conducted by the European Public Relations Education and Research Association (EUPRERA) in cooperation with the European Association of Communication Directors and Communication (EACD) and Communication Director magazine. Prof Dr Zerfass, lead researcher of the international research team behind the study, will present the initial findings of the 2009 survey.
Ansgar Zerfaß
Professor of Communication Management, University of Leipzig
03:00 pm - 05:00 pm
EACD
General Assembly
At the end of the European Communication Summit 2009, the members of the European Association of Communication Directors (EACD) will meet for the annual General Assembly of the association. They will discuss the EACD's past and ongoing activities, such as the Working Groups and Regional Debates, and new projects for the coming year.
Preliminary Agenda:
1. Welcome by President Dr. Herbert Heitmann
2. Report of the Board
3. Budget
4. Regional Activities
5. Working Groups
6. Publications
7. Events
8. Outlook
