Speakers
Herbert Heitmann
President, European Association of Communication Directors
Dr Herbert Heitmann has been the President of the European Association of Communication Directors (EACD) since its foundation in November 2006. He is a Member of the Arthur W. Page Society and an Associate of the European Round Table of Industrialists, where he heads up the communications task force. He is the current Executive Vice President of
External Communications for Royal Dutch
Shell. Previously, he was SAP's Chief Communications Officer, where he lead all communications activities for SAP stakeholders around the globe, including investors, customers, partners, employees and the general public. He was responsible for SAP's corporate reputation building and management, as well as acting as an advisor to the CEO, Léo Apotheker, on all aspects of communications strategy. Dr Heitmann has more than 15 years' experience in corporate and public communications. He has a wide range of past experience in the public and private sector, from research and development at leading corporations including Procter and Gamble (P&G) and Henkel, to a political advisory role in Germany's parliament.
