Programme

We are currently working on the programme of the European Communication Summit 2019. Please visit our Speakers 2019 site to see who has confirmed their participation already.

Please note that the open slots will be filled in continously as we fill the programme.

Engage
Evolve
Explore
Effect
Workshop

Day 1: 23rd May

08.30-09.30

Registration

09.30-09.45

Welcome Remarks

09.45-10.30

While machine learning and artifi cial intelligence off er immense potentials for businesses, they also give way to new forms of exploitation, intimidation, and sabotage. For example so-called “deep fakes” are becoming increasingly realistic and resistant to detection. Individuals as well as businesses are in need of solutions for the problem of disinformation and fake news that is polluting the information environment. Might digital alter egos be a feasible approach?
Rand Waltzman

Rand Waltzman

Deputy Chief Technology Officer
RAND Corporation
Dr. Waltzman has 35 years of experience performing and managing research in Artificial Intelligence applied to domains including social media and cognitive security in the information environment. He is currently Deputy Chief Technology Officer and a Senior Information Scientist at the RAND Corporation in Santa Monica, CA. Prior to joining RAND, he was the acting Chief Technology Officer of the Software Engineering Institute (Washington, DC) of Carnegie Mellon University. Before that he did a five-year tour as a Program Manager in the Information Innovation Office of the Defense Advanced Research Projects Agency (DARPA) where he created and managed the Social Media in Strategic Communications (SMISC) program and the Anomaly Detection at Multiple Scales (ADAMS) insider threat detection program. Dr. Waltzman joined DARPA from Lockheed Martin Advanced Technology Laboratories (LM-ATL), where he served as Chief Scientist for the Applied Sciences Laboratory that specializes in advanced software techniques and the computational physics of materials. Prior to LM-ATL he was an Associate Professor in the Department of Computer Science at the Royal Institute of Technology in Stockholm, Sweden, where he taught and performed research in applications of Artificial Intelligence technology to a variety of problem areas including digital entertainment, automated reasoning and decision support and cyber threat detection. Before his professorship he served as a DARPA Program Manager focusing on Artificial Intelligence and Image Understanding. Dr. Waltzman has also held research positions at the University of Maryland, Teknowledge Corporation (the first commercial Artificial Intelligence company in the world where he started in 1983), and the Applied Physics Laboratory of the University of Washington.
10.30-11.20
Panel

Business leaders and communicators operating in global contexts are challenged by the imminent disintegration of Europe due to the rise of populism, by global political instability and by general mistrust in the media system as well as dissemination of fake news and disinformation. In which way can and must they adapt to the fast-changing requirements of the political and the media system and how can they transform their businesses as well as their communications in order to impede being left behind by competitors from emerging markets?
11.20-11.50

Break

11.50-12.20
Insight

Authentic employee-led stories form the basis of Siemens’ employer brand strategy. In her talk, Rosa Riera will share how Siemens developed its storytelling-based strategy in a process of co-creation across multiple functions and countries, using technologies like VR and AR and enabling a meaningful storytelling concept that helps create relevant content for the talent market.
Rosa Riera

Rosa Riera

VP, Employer Branding and Social Innovation
Siemens AG
Rosa Riera serves as VP, Employer Branding and Social Innovation, at Siemens AG. She is currently overseeing the transformation of the Siemens employer brand. She is passionate about innovative solutions for collaboration in the workplace. Rosa believes that creating the right conditions for talent to thrive will become an ever more pressing concern for ambitious businesses. She sees herself as an HR immigrant, having started her career in communications and marketing and moving into the HR field only a few years ago. Rosa has worked in Siemens’ industry and healthcare segments at various locations in Germany and the United States.
12.30-13.00
Insight

Redefining Internal Communications

Kieran Ivers

Kieran Ivers

Employee Communications Consultant
Poppulo
11.50-13.00
Fishbowl

We live in an age of mistrust. Across Europe, trust in the mass media and journalism is declining. What does this mean for communication professionals? Can we still be successful if top executives, internal clients and the general public lose trust in us and our activities? Can transparency revert the trend? This panel reveals fresh insights from the 2019 European Communication Monitor study and views from communication leaders. Attendees are invited to join the debate and share their experiences.
Case Study

The development of product demos has stagnated, videos and models no longer cut it. We need to differentiate from traditional marketing collaterals and develop compelling visuals which are needed in an industry where some of the most powerful solutions are often digital and therefore intangible. There’s a reason why Formula1 is the number one spectator sport, and there’s a reason why people go to rock concerts. We love the experience. The physical impact. Emotion and excitement. That’s what experiential marketing is all about. It gives people the chance to get to know brands personally. It involves them. It lets them make a choice. And now, thanks to social media and the digital world, experiential marketing can take on a whole new, huge dimension both for internal and external communication strategies. In his talk, Duccio Manetti will speak about the potentials that VR and AR offer for communications, showcasing the technologies and their opportunities live on stage.
Duccio Manetti

Duccio Manetti

Demand Generation & Commercialization Manager
Baker Hughes, a GE company
Duccio Manetti studied Philosophy of Language and Philosophy of Science at the University of Florence in Italy. Following his first degree, he earned a second degree in Science of Communication and a PhD in Cognitive Sciences.

After his studies he was appointed Junior Professor and Researcher at the University of Florence and collaborated with local institutions and government for scientific divulgation and communication projects, both online and through local events. Duccio Manetti is the Editorial Manager and founder of the international scientific journal Humana.Mente (www.humanamente.eu).

In 2011 he joined General Electric’s Digital Internal Communications Dept. and he then held the position of Global Digital Strategist for the Oil & Gas business and various global marketing communication roles for GE Oil & Gas headquarters. Today he is Demand Generation & Commercialization Manager for BHGE, managing commercialization and marketing of main product lines.
Panel

The PR2025 study reflects on trends, competences and solutions, communication practitioners will need in the near future in order to remain successful and maintain confidence in the profession. Within this session the results of the study will be presented and discussed, focusing on the technical and business competences communicators should make their priority in the upcoming years and on the solutions organizations and institutions could implement to successfully address them.
Workshop

Reports about a wide variety of business crises, including those involving questions about the ethical and moral underpinnings of some large corporations, have recently seen an unprecedented upsurge. Even when crises are not the fault of the organisation involved, they can be devastating. Without the leadership of experienced individuals who know what it takes to manage crises, survival and recovery can be impossible. Business leaders who can harness the kind of crisis leadership skills that can protect reputation are best-placed for long-term success in even the most adverse circumstances. Join CS&A’s engaging session to learn what it takes to lead in a crisis.
13.00-14.10

Lunch

14.10-15.10
Panel

Future-proof your brand: corporate character and the role of purpose, culture, and stance in ensuring the future relevance and prosperity of your organisation

John Bache

John Bache

Managing Director
VIM Group
Case Studies & Discussion

The digital MagicHome campaign by Rogalski Damaschin PR and Jazz Communication was the most awarded social campaign in Romania in 2017, got over 2 million video views and reached over 240 000 reactions in social media. Meanwhile in Brussels, Aurelie Valtat is leading the team in charge of digital and multimedia innovation at the European Commission’s sustainable development department. During this session, the two communicators who are experts in multimedia innovation and creating innovative digital campaigns, share the results of the campaign and their general insights about how to successfully manage digital and multimedia innovation.
Insight

Dirk Songuer perceives mixed reality, the internet of things and cognitive computing as one merged super trend. What does ths trend mean for businesses, but also for the people trying to explore and work in this merged field? And what happens if digital transformation actually succeeds? Assuming that everyindustry does “their homework” and transforms their businesses accordingly, what happens then? What kind of scenarios will inevitably spawn in such an environment and what do they mean for our society?
Dirk Songür

Dirk Songür

Studio Head, Mixed Reality
Microsoft Deutschland GmbH
Insight

Disruptive technologies are changing the world as we know it. As a result most organisations need to transform themselves to become more adaptive, innovative and increasingly digital. A successful organisational transformation, however, is only possible through a holistic approach that stimulates co-operation across disciplines. Over the past years, ING has set steps to create an integrated collaborative brand experience and communications function. In his talk, Nanne Bos will highlight the thinking behind the structure and steps ING took to put things in motion.
Nanne Bos

Nanne Bos

Head of Global Brand Management at ING
ING Bank N.V.
Nanne Bos leads the Global Brand Management team at ING Group in Amsterdam. In that position, he is responsible for defining and executing the global branding strategy and the growth of the ING brand which stretches across 40 countries.

His achievements are demonstrated by his leadership skills in brand strategy, reputation and communications. Nanne couples those capabilities with strong analytical skills that lead to high-driving results. Most notably, his solid management skills have helped him build departments from scratch into effective, well-respected operations with innovative approaches.

Nanne's business objectives are the key starting points in his approach to effective brand, reputation and change management. His credentials in creating campaigns and driving local implementation through local network structures have been well-applied.

Prior to his current role at ING, Nanne was a member of the board of ING Insurance Benelux with responsibility for the brand and the reputation of the insurance activities in the Benelux. He has over 15 years of experience in media and technology with various companies including positions with Siemens, CMG and Atos Worldline.

Nanne holds an executive master degree of change management from INSEAD, Corporate Communications from the University of Exeter and a bachelor’s degree in business administration. Nanne is a member of the Supervisory Board of the International Brand and Reputation Community, INBREC and Dutch Regional Coordinator of the European Association of Communication Directors.
Workshop

Who is influencing whom, and why? How can big data influence communication strategies? How can we navigate the sustainability and SDG landscape? This workshop will explore the holistic advocacy approach, where a deep understanding of the “big” trends is required, and mapping the right influencers is key. Participants will learn how to integrate these insights into effective engagement strategies.
Lukasz Bochenek

Lukasz Bochenek

Managing Director, International Strategy and Client Service
Leidar
Dr. Lukasz M. Bochenek is Managing Director, International Strategy and Client Service at Leidar. Based in the Geneva HQ, he leads an international team across Geneva, Brussels and London. He supports international companies, organizations and NGOs across sectors to develop effective engagement strategies, processes and measurement frameworks.
15.20-15.50
Insight

Employee voice is key to a variety of corporate impact metrics such as higher levels of innovation, lower absenteeism and loyalty, which in turn contribute to your company’s success and future sustainability. Influential employees can help drive peer-level participation, and therefore the expression of voice, supported by clever editorial choices. Discover the science of how SAP uses employee communications to achieve outstanding levels of engagement.
Sean MacNiven

Sean MacNiven

Head of Communications Innovation & Infrastructure
SAP SE
Sean MacNiven is the Head of Social Web at SAP in Walldorf. The native Australian is also responsible for the classic communication channels such as the Internet and Intranet and for the selection and use of Web 2.0 technologies.

The themes of democratization of knowledge and knowledge management concern him particularly. MacNiven's degree is in computer science / mathematics and he also has a degree in linguistics.
Case Study

OSRAM unlocks the potentials of light to improve people’s lives. Traditionally, the light bulb stood for OSRAM’s core business model. But light is more than: on, off, on, off. The disruptive transformation towards LED challenged business models and called for an adapted corporate culture. Learn about #TheNewOSRAM and the evolution of the company from being the leading lighting producer to being a high-tech champion of photonics.
Case Study

Virtual, Augmented and Mixed Reality Headset Sales are steadily increasing and brands need to start preparing for an Internet which will extend into the third dimension.  What is the potential of VR and AR for storytelling? How can we use those technologies in communication? In his talk, Michael Neidhöfer, will elaborate on the opportunities these technologies have to offer.
Michael Neidhöfer

Michael Neidhöfer

Partner & COO
Digital Devotion Group
Interview

Managing international communication departments involves multiple challenges and requires communicators to potentially deal with different objectives and overcome barriers in language, culture, etc. In this interview one comms director managing an international department and one managing a local department in Rumania with headquarters of the company in Germany discuss how to find the right balance between local and central needs in international communications.
15.50-16.20

Break

16.20-16.50
Insight

What do changes in society, shifts in consumer attitudes, fractures in politics, and uncertain international relationships mean for business – and how can communications leaders respond?

Sharing the latest Ipsos research from across the globe, this session will explore some of the challenges and opportunities facing business leaders – including the impact of AI and automation in the workplace, the implications of Gen-Z for corporate communicators, and increasing concerns around data use and privacy.

Matthew Painter

Matthew Painter

Managing Director (UK) – Corporate Reputation
Ipsos
Matt has spent 15 years advising senior communicators from some of the world’s most respected brands on how to measure and manage their corporate reputations, and engage more effectively with the people who matter most to their businesses. He is a member of Ipsos’ Public Affairs Management Board.
Insight

There is a desire for Corporate Communications to understand their recognized impact on the business, and to know how it can be optimally leveraged to drive greater results. But how do you know you have the most effective set of initiatives in place when it’s increasingly challenging to engage and resonate with a myriad of stakeholders? We explore if reputation intelligence provides the answer.
Alessandro Bracco

Alessandro Bracco

Director Group Marketing and Branding
ROCKWOOL Group
Alessandro Bracco is currently heading the Group Marketing and Branding function in the ROCKWOOL Group with the goal of driving its transition to a purpose-driven, fully digitilised organization. Alessandro and his team are helping the ROCKWOOL Group to continuously strengthen its brand portfolio through customer intimacy and a business-to-human communication approach. After spending nearly a decade working globally in business development and marketing for the leading player in wind energy, Alessandro knows what truly drives lead generation and conversion. It’s the how well you connect with the heart-beating people you’re trying to help and how you can communicate your unique support back to them.
Alessandro holds a BA in economics from Bocconi University and a MSC in International Management and Finance from Bocconi University and Stockholm School of Economics.
Case Study

How an AI chatbot automates customer communication

Insight

For most corporate communication departments “keep going” is not an alternative. Not only the way of effectively communicating a brand, but also editorial workflows and the role of communication within the company need to change. Drivers of change range from  organizational changes to different content strategies and a common collaboration-environment. This presentation gives a high level view into the future and some precise tips for tomorrow.
Eckhard Klockhaus

Eckhard Klockhaus

Co-Founder
Imory GmbH
17.00-17.20

The European Communication Award recognises rising stars who are delivering outstanding communications work on a European level. During these 20 minutes the audience will have an opportunity to choose the best young communicator out of three shortlisted rising stars. Three pitches, big audience and an applause meter will make these 20 minutes super exciting.
17.20-18.05
Keynote
18.05-18.15

Closing Remarks

18.15

Dinner & ECS Party

Day 2: 24th May

08.00-08.50

Registration

08.50-09.00

Welcome Remarks

09:00-09:45
Keynote

Keynote by Laila Pawlak, Co-founder & CEO SingularityU Nordic

09.45-10.30
Panel

Which demands do successful communicators have to fulfil in terms of implementing digitalization, agile structures and integrated communication? In which ways can and must they collaborate with other departments? What is the role of communication in the economic transformation process? Which leadership, business and technological skills does the modern CCO-position require? Broaden your perspective of the profession and listen to a CTO, a CPO and representatives of a consulting and a communication agency discussing the transforming role of communications and their expectations for communication executives.
10.30-11.00

Break

11.00-11.30
Case Study

The field of payment services is undergoing radical disruption shaped by forces of innovation,consolidation, new regulation and a rapidly-changing competitive landscape. This calls for a good understanding of the stakeholder universe – and actions driven by relevant insights. Nets, a leader in the European payments industry, will share its journey in this area, and how it supports its successful growth strategy.
Pia Stoklund

Pia Stoklund

Senior Vice President, Head of Group Communications
Nets Group
Insight

The problem with digital transformation often stands with the fact that while customers develop digital usage, staff remains out of the game and refuses change. This session will focus on the quest to embark communicators and persuade people, used for years to nice story writing, bred in the cult of secured validation, with a deep sense of corporate mission that their world has evolved and that the method to engage staff has changed too!
Jean-Paul Chapon

Jean-Paul Chapon

Head of Digital Communications & E-Reputation
Société Générale
11.40-12.10
Best Case

Corporate strategies rarely sufficiently reflect corporate responsibility. Dr. Michael Fürst, Head of Social Innovation and Strategy at Novartis AG, will share how the Swiss-based pharmaceutical company has integrated sustainability into the strategy process: At Novartis, strategic management responds to the key findings of regular materiality assessments; a clear focus on business models has allowed corporate responsibility to steer free of the philanthropy trap; based on this, progress and impact are measured by both financial and social indicators.
Dr. Michael Fürst

Dr. Michael Fürst

Head of Social Innovation & Strategy
Novartis International AG
Michael has 20 years of experience in Corporate Responsibility (CR), social business & innovation and integrity & compliance management, in business and academia.
He is currently the Head of Social Innovation & Strategy at Novartis. His accountabilities reach from the implementation of the Novartis CR and access to medicines strategy, inclusive business model innovation, innovative finance, ESG Investor Relations, measurement & evaluation, materiality analysis, stakeholder engagement, policy etc. Since more than 10 years, Michael is a key partner for the business to develop and run social business models such as Novartis Access, Novartis Healthy Families that is now operating in a number of low income countries and has broken even after 30 months.
Previously, Michael had responsibilities for the development of the CR and access to medicines strategy of Novartis. He conducted the first materiality analysis of Novartis in 2006 that became an established management instrument in the company. He developed a new policy architecture for Novartis and the Integrity & Compliance program of Novartis, wrote an updated Human Rights Guideline, developed a framework to respond to the UN Guiding Principles on Business and Human Rights and is now being involved in conducting Human Rights Impact Assessments in a number of countries.
Michael was the Secretary of the CR Board of Novartis and is an author and editor of articles and books in the areas of CR, social entrepreneurship, integrity management, risk and good governance. Michael has a PhD with honors (summa cum laude) and was awarded for his academic work (PhD thesis) with the German Max Weber-Price for Business Ethics (2006).
Insight

Storytelling has been a buzzword for a few years in all communication industries, contaminating all of our work. Simultaneously, the world has fallen prey to disinformation, and fake news. When we can’t tell truth from fakery, what are stories for? Where does the real value of storytelling lie? What is its true power? And what don’t we understand about how we use the tools in our day to day work?
Cristian Lupsa

Cristian Lupsa

Editor-in-Chief
Decât o Revistă
Insight

2019 is set to become the key year for the Blockchain. How will Blockchain related technologies impact on Communication in the future? Will the Blockchain be disruptive in our marketing, communication and PR activities? The session addresses complex issues in a very simple way, using video material, infographics and visuals to enable all participants to better understand a not easy topic.
Franco Giacomozzi

Franco Giacomozzi

Founder
Blockchaineeze
Franco worked in the last 7 years as Communication Director of an international scientific institute in the agrifood sector. In the past he was Head of Digital in a top 10 ranked Italian Communication Marketing & PR agency. He has worked on several digital projects in many different market sectors. He is founder of Blockchaineeze.io, a new kind of Blockchain related PR Agency and at the same time a Knowledge Dissemination Hub In Blockchain & Digital Communication, with whom he deals with the collection and dissemination of knowledge on Blockchain issues applied to Marketing and Communication. He’s Member of the European Association of Communication Directors, writes in international magazines and regularly speaks at events in Italy and abroad.
11.00-12.10
Panel

How do you make this ambition a reality? Who are the former corporate affairs directors turned business leader role models to emulate? And what advice would they give to ensure you are a credible contender?

Broome Yasar and Andrews Partnership will share their latest leadership report focused on a series of insightful interviews with inspiring former communications leaders who have each transitioned successfully to CEO, NED and equivalent senior management roles.

Workshop

Uncertainty and volatility are the new normal. Organisations need to forge their own path through a rapidly-changing issue landscape. They need smart, data-savvy corporate affairs experts to guide them. What is a material risk? What is just “noise”? What commercial advantages could we unlock if we interpret the trends and act in a timely way? We will explore how you can become an effective “pathfinder” for your organisation, and master the multiple data sources to make the right calls.
Jonathan Chandler

Jonathan Chandler

Chief Executive Officer
Quiller Consultants
12.10-13.20

Lunch

13.20-14.00
Panel

Data is the most important raw material of our time. This makes data protection a major societal demand. For many business leaders, higher data protection standards equal more costs and bureaucracy. The way a company handles data, however, has become part of its reputation. Insufficient data protection will harm the willingness of customers to cooperate, increase regulatory risk, and jeopardize the business. Going beyond legal requirements and communicating effectively about outstanding data practices will create positioning opportunities.
Insight

In an age of consumers increasing mistrust in the media, let’s consider how brands authentically communicate with their audience and deliver impact , while demonstrating outcome-based PR to management.
Francois Nicolon

Francois Nicolon

Chief Marketing Officer
Kantar Media
Case Study

Rachel will share an example of how AI and Natural Language Processing was used as part of a culture change programme to improve safety at a hospital trust in the UK. She will also explore some of the potential of the future of technology for internal communication practitioners.

Rachel Royall

Rachel Royall

Director of Communications and Women's Network Lead
NHS London
Rachel Royall is Director of Communications at NHS Digital in the UK and the leader of their Women’s Network. She has led Board level communications for complex organisations including the NHS, HM Revenue and Customs, Cabinet Office, Department of Health and Social Care and local government.
Rachel is named as one of the top ten Director of Communications in the public sector in the PRWeek 2018 Power Book. She Chairs the UK Health Communication Board and is a member of the Government Communication Service Professional Steering Group and the lead for diversity across the communication profession in the NHS.
Rachel is an advocate of implementing communication and engagement strategies for organisations that help drive culture change, leading to enhanced organisational performance and improved reputation. She is passionate about promoting communication excellence and has led the way in developing the communications profession across the public sector by promoting and improving access to communications qualifications, learning and development. She is also a university lecturer, judge on industry level awards and active member of the Charter Institute of Public Relations and Chartered Institute of Internal Communication.
Panel

Some say it’s time for communicators to start to think like journalists. Newsrooms are springing up everywhere and the corporate newsroom is on the rise. Increasing popularity of the concept is there, but knowledge on how to operate a corporate newsroom is definitely missing. How do you apply this organizational model? How do you build a newsroom for your comms department and in which case does it really make sense? What are challenges and constraints?
14.10-14.40
Interview

What are the rules of engagement for GEN Z? How do you build relationships with millennials? Authenticity, relatability, sustainability – which are the values this generation cares most about? It’s time to take this group seriously and begin customizing strategies exclusively to their habits and preferences. Claire Georges and Anisa Missaghi, winners of the Young Communicators Award 2017/2018, share their insights about the topic within this interview.
Insight

The rapidly changing media environment has resulted in measurement becoming non-negotiable. Join this session and learn about the Measurement Maturity Mapper, the latest big initiative from AMEC. You will be able to understand where you are on your measurement journey and how this compares against your peers. Paul Hender will share how you can improve and grow your evaluation program to drive business success.

 

 

Insight

Gamification has been the fancy word in a communication world for last years. But making it really successful winning concept requires a lot of insight into your organization, analyses and finally consistency. Well planned and executed can be a powerful tool in creating the right corporate culture. I will share with you Skanska’s experience with using gamification for moving to a new office, but ultimately to create the behaviors we wanted in your company.
Malgorzata Dobosz

Malgorzata Dobosz

Head Of Communications
Skanska Commercial Development Europe
Gosia is an experienced communication professional in both internal and external communications. After some years as an TV journalist she switched to public relations and communication. The last 13 years she has been contributing to Skanska – leader on the Polish construction-development market, a vital part of one of the biggest construction companies worldwide, listed on Stockholm SX.
Gosia has worked for all Skanska business units in Poland, including construction, commercial development and residential, managing communication and marketing. Now she serves as head of communications for the construction unit alone.
She is fascinated by other cultures and wildlife. Loves to travel. She combines two of her passions of travelling and communication by writing a travel blog [it is rather niche and unfortunately only in Polish] 😉
Gosia graduated from Warsaw University and Warsaw School of Economics.
Insight

Digital Leadership/ Leadership styles

13.20-14.40
Insight

A lobbyist recently told me he doesn’t do any communication within his lobbying campaign as this is a separate dimension: I believe the total contrary and that communication is at the core of lobbying! For how can you effectively lobby without clear communication! My presentation will provide examples of how communications can make or break a campaign.
Russell Patten

Russell Patten

CEO
Grayling Belgium
Russell is the Brussels CEO and Chairman of Grayling’s PA network across Europe. His 30 years of PA-GA expertise encompasses many EU policies, where communication has had a pivotal role. He has worked on many advocacy/communications campaigns, from strategy development to on the ground implementation.
Case Study

In 2017, media allegations of bribery and corruption of epidemic proportions surfaced in South Africa.  This was no ordinary compliance crisis; SAP was inserted into the biggest South African political crisis since apartheid. This sovereign crisis resulted in mass media coverage and a level of public furor never seen before. This session explores the media relations tactics adopted to navigate a way forward from a zero base in this fragile, emotionally charged scenario.
Insight

Today’s business world needs new strategies to cope with the rising amount of information, the ever faster moving pace in business as well as a fast changing environment. The Search Inside Yourself Leadership training offers mindfulness and emotional intelligence training for focus, resilience, and leadership. It was developed at Google and became the favourite course there and in many other companies. Within this session, learn about mindfulness and how it can support our emotional intelligence, our intuition and the part of our intelligence that makes us a great leader.
Mounira Latrache

Mounira Latrache

Founder & CEO
Connected Business
Workshop

Over a century brands have been inspired and driven by youth culture. Each new generation constantly reinvents style and evolves what it is ‘cool’. A constant source of inspiration towards brand storytelling for decades. What drives the next generations’ taste for content today, and even for tomorrow? The way consumers use media fundamentally changes ‘Konsumkultur’. So get prepared and take away ideas how brand content in the future may look like.
15.50-16.30
Keynote

The average person sends and receives up to 112 emails per day and spends 80% of their time in some form of active communication. So how do you get people to stop and pay attention? By using humor. When people laugh, they listen, when they listen, they learn. In this session, you’ll learn how to make use of humor in communications.

Andrew Tarvin

Andrew Tarvin

Corporate Humorist, Author, and Comedian
16.30-16.40

Closing Remarks