Programme

Trust
Evolve
Create
Effect
reset filter

Wednesday, 13th June 2018

08:00

Registration

09:25

Welcome Remarks

09:30

Chairperson’s Opening Address

09:45
Keynote

Neil Harbisson, Cyborg artist

Neil Harbisson

Neil Harbisson

Artist and the First Human Cyborg
Cyborg Foundation
10:15
Debate

New School vs Old School

11:00

Break

11:45

Breakout Session I

Trust

PANEL: “Fake News and Post Truth in the Modern World”

Yevhen Fedenschko

Yevhen Fedenschko

Co-founder and Chief Editor
StopFake.Org
Yevhen Fedchenko is director of the Mohyla School of Journalism at National University of Kyiv-Mohyla Academy, Kiev, Ukraine. He has spent almost 20 years within the media industry, covering international stories for different types of media. He was co-founder of Digital Future of Journalism programme for journalists and Digital Media for Universities Internet journalism curriculum development programme. He has contributed to RFE/RL, BBC, NPR, Public Radio International, Radio Canada International, CBC, Mashable, SKY and more. In 2010-2011 Yevhen Fedchenko was Fulbright visiting professor at USC Annenberg in Los Angeles, USA.
Evolve

PANEL: Employee Experience “The new face of employee engagement”

Create

PANEL: “Future tech as a Brand”

Effect

INTERVIEW : “Trust, TTIP and transatlantic trade”

Susan Danger

Susan Danger

CEO
American Chamber of Commerce to the EU
In her role at American Chamber of Commerce to the EU (AmCham EU), Susan Danger has full strategic and operational responsibility for the association and represents it externally. AmCham EU speaks for American companies committed to Europe on trade, investment and competitiveness issues. Named by POLITICO as one of the top 20 women influencers in Brussels in 2016, Susan has dedicated her entire career to advancing transatlantic cooperation. She joined AmCham EU in 1995 as communications manager, becoming communications and operations manager in 2000. Since 2002 she has been leading the organisation as managing director and since 2016 as CEO. In 2003 she oversaw the re-branding of AmCham EU and its separation from AmCham Belgium. Susan also served as Vice-Chair of AmChams in Europe from 2009 to 2014, prior to which she was a Member of its Executive Committee (2005-2008).
12:45

Lunch

14:15

Breakout Session II

Trust

INTERVIEW: “Beating a Bad Rap: what role does Trust play in corporate reputation, and how do disruptions in your industry/competitors impact YOUR reputation?”

Evolve

CASE STUDY: Catch me if you can - What the comms function could learn from the airline industry

Philipp Schindera

Philipp Schindera

SVP Corporate Communications
Deutsche Telekom AG
Philipp Schindera is Senior Executive Vice President of Corporate Communications for Deutsche Telekom. He leads all communications activities for Deutsche Telekom and its affiliates worldwide including communications with media employees and the general public, and is also in command of corporate responsibility. In his role, Mr Schindera reports directly to Deutsche Telekom’s CEO, René Obermann. Prior to his current position, he was Head of Corporate Communications at T-Mobile International from 2003-2006. He has held a variety of roles with the company, which he joined in 1996, including Head of Press and PR. He began his career as a radio
journalist for various radio stations in Germany
Create

CASE STUDY: From apathy to empathy: AR and immersive storytelling

Effect

CASE STUDY: The Chemi Navigator

Christian Schubert

Christian Schubert

Leiter des Berliner Büros
BASF SE
ist seit 2001 Leiter Corporate Communications der BASF Group. Zuvor war er für die DaimlerChrysler Services tätig: seit 1997 als Leiter der Presseabteilung davor seit 1996 als Referent in der strategischen Planung in Berlin. Ab 1993 arbeitete der gelernte Wirtschaftsingenieur als Attaché im Auswärtigen Amt und später als Referent in der dortigen Wirtschaftsabteilung.
Expert Session

Many countries and target groups, a large mix of PR, science communication, Public Affairs, VIP management and event marketing: The ESA communication department never sleeps. Convento CEO Rainer Maassen and Bernhard L. von Weyhe from ESA have had the tremendous challenge since several years to help spread exciting mission topics, events, media invites and VIP agendas via the Convento CRM tool. Themes range from Earth observation to astronaut missions, planetary exploration, navigation and space policy. Convento now allows to efficiently send & track all this via a central hub.
Expert Session

This session will explore how communications leaders across the world are responding to an increasingly fractured landscape – from the impact of Brexit and tweets from @realDonaldTrump, to the rise of corporate activism, and the implications of Amazon’s Alexa providing a microphone into millions of living rooms.
Matthew Painter

Matthew Painter

Deputy Managing Director
Ipsos Mori
Prior to joining Ipsos MORI, Matt Painter was global Head of Research at Echo Research Ltd (subsequently Ebiquity plc), an independent research agency specializing in reputation and communications effectiveness.

For more than ten years, Matt has worked closely with his clients and project teams to design and deliver insightful, tailored research and to interpret and implement the findings. Often these studies have had to unravel the attitudes and opinions of very diverse audiences – from consumers to opinion elites – across a range of global markets.

Matt’s work has also increasingly focused on the impact of different media, including social media, on corporate reputation and trust. He has spoken widely on reputation and communications and has won a number of industry awards on behalf of his clients.

Matt holds a first degree in PPE from the St Peter’s College, Oxford and an MA in Politics from the University of Warwick
15:15

Break

16:00

Breakout Session IV

Trust

CASE STUDY: European Communication Monitor

Evolve

CASE STUDY: Think Human: Why the brands of tomorrow will reconnect with basic human needs

Rod Cartwright

Rod Cartwright

EMEA Regional Director and EVP
Text 100
Create

COMMUNICATION ROUNDTABLES

17:00
17:30
Closing Session

KEYNOTE: Generation Z and the Future for Brands

Chloe Combi

Chloe Combi

Author, Generation Z
18:15

ECS Afterparty

Private Workshops

11:45 - 12:45

“When All You Have Left is Trust”

Caroline Sapriel

Caroline Sapriel

Managing Partner
CS&A International
Caroline Sapriel is the founder and Managing Partner of CS&A International, a global risk and crisis management consulting firm working with multinational clients across industries. Caroline is a leader in her field and provides customised, results-driven counsel and training at the highest level.
14:15 - 15:15
Evolve

How to Future-Proof Your Brand

08:00

Registration

08:55

Welcome Remarks

09:00

Young Communicators Award Winner Announcement

09:15
Keynote
Frank X. Shaw

Frank X. Shaw

Corporate Vice President, Corporate Communications
Microsoft Corporation
10:00
C-Suite Panel

Talk to the Chiefs: CCOs and the C-suite

10:45

Break

11:30

Breakout Session I

Trust

DEBATE: EACD Headhunter debate

Evolve

PANEL: Trust in B2B Digital Communications

Create

INTERVIEW: Cathy Twigg-Blumel, The Rogue Initiative

Effect

PANEL: The Global Impact of Crisis

12:00
Effect

CASE STUDY: Making CSR a responsibility

Mark McKenzie

Mark McKenzie

Global Marketing & Communications Director for Sustainability Services
KPMG N.V.
Trust

CASE STUDY : Stakeholder trust through purpose and value

Anna Trane

Anna Trane

Head of Corporate Media Relations & Press
NCC Group
- Head of Corporate Media Relations at NCC, largest construction company in the Nordics, listed on Nasdaq Stockholm
- Moderator, Key Note Speaker and Blogger
- Former presenter and commentator at Swedish Television
- Winner of IRE prize (Investigative Reporters) for investigative reporting in Swedish business
- MBA in International Economics at Uppsala University
- Cofounder of Leadership yoga
- Certified Yoga Instructor at Yoga Alliance
Evolve

CASE STUDY: Transformational internal communications

Simona Radu

Simona Radu

Internal Communications Business Partnership Director (Global)
Schneider Electric Grenoble
Simona Radu is responsible for giving line of sight for communications strategy, design and deployment of internal campaigns and strategic projects and initiatives of Schneider Electric, as well as partnering with the CEO for his internal communication and moderating large-scale internal events and interviews with senior executives. Leading a a global team of internal communications business partners, Simona drives global employee and leadership communications, overall content strategy and communications governance.
Create

CASE STUDY: Customer Data

Create

CASE STUDY: CLIMATE communications 2.0

Mike Hall

Mike Hall

Director of Communications & Government Relations, EMEA
Ingersoll Rand International Ltd.
Micheal Hall, Communications Manager, joined Pioneer Europe in 2003, and is responsible for developing and coordinating internal and external communications strategies and tactics to support Pioneer Hi-Bred’s European Operation’s goals. Supporting the Regional Director for Europe, Hall leads external and internal communications strategies across a business region spanning some 42 countries and 1,200 employees. He sits on the management team for Europe, and coordinates closely with both Pioneer global public affairs and DuPont regional public affairs. Prior to taking his current role, Mr Hall was primarily responsible for developing, coordinating and executing communications materials and strategies in support of Pioneer’s biotech and conventional seed products. His background also includes working at the European Parliament and the UK Parliament, as well as holding various European student political posts. He holds a BA (Hons) in Political Sciences from Loughborough University, in the United Kingdom.
13:00

Lunch

14:30

Breakout Session II

Trust

PANEL: Cyber Security

Evolve

PANEL: Flexible career development for the flexible worker

Create

PLANEL: Blockchain and Cryptocurrency

Effect

INTERVIEW: The Chinese perspective on communications

Effect

INTERVIEW: Countering the Politics of Demonization

Thomas Schultz-Jagow

Thomas Schultz-Jagow

Senior Director, Campaigns and Communications
Amnesty International
Thomas Schultz-Jagow is the Senior Director of Campaigns and Communications at Amnesty International. He leads on the organization's brand strategy, global campaigns, communications and media strategies as well as language services. He is a key spokesperson on Amnesty International's campaigns and on organizational issues.

Thomas previously held Director-level campaigns and communications roles at Oxfam GB, WWF (World Wildlife Fund) and Greenpeace International. He holds degrees in Political Science and History.
15:30
Closing Session

LIVE PODCAST: Role Models - A Candid Conversation With an Inspiring Woman

David Noël

David Noël

Co-Founder
Role Models
16:15

End of ECS 2018!

Private Workshops

14:30 - 15:30

Making Comms Departments More Effective and Commercially Relevant

Shahar Silbershatz

Shahar Silbershatz

CEO
Caliber Group
Shahar is a Director at Reputation Institute International, where he leads the Advice team across the EMEA region and helps clients generate long term value from their brand and reputation efforts.

Shahar has more than 15 years of experience in business and brand strategy in New York, London and Copenhagen both as a business owner and a consultant at firms like Mitchel Madison Group, Karakter and Siegel & Gale.

His work focuses on harnessing the power of the corporate brand and reputation to enhance his clients’ business value. He has advised clients such as ABB, UniCredit, Tetra Pak, Bear Stearns, American Express, Danone, Roche, Reuters, LEGO Group, Arla Foods, Sanofi, Norsk Hydro, Czech Airlines, Cushman & Wakefield, UBS, LyondellBasell, Vestas and others. Shahar holds an LLB Law Degree and an MBA from Columbia University.