Wednesday, 13th June 2018
Chairperson’s Opening Address
Here Neil, will walk you through his fascinating story of how he became the world’s first cyborg, and how it enables him to hear colour for the first time.
Anita van de Velde
With a history of developing communications for client's business needs, van de Velde now applies these keen problem solving skills in her current role as Head of Corporate Communication Practice. With support from O'Connel's internal research resource, this practice has delivered successful bespoke solutions for a diverse range of corporate communication roles, spanning all aspects of this function for leading international companies thoughout continental Europe.
Nokia is a global technology leader at the heart of our connected world.
In the context of social media, fake news and low attention span, sensitive, authentic and fast communication is key, but not without ‘walking the talk’. Join this engaging session to learn how your organisation can protect reputation in a crisis to survive and also emerge stronger from it.
INTERVIEW: Beating a Bad Rap: what role does Trust play in corporate reputation, and how do disruptions in your industry/competitors impact YOUR reputation?
Dr. Anneke Neuhaus
journalist for various radio stations in Germany
In 1992 he founded Convento, and two Years later, the Company developed the first version of its Software Suite: ‘Convento PR-Manager’. Convento optimises all forms of PR Workflows and Media Relationship Management, as well as Contact Management and PR Evaluation. Today Convento is the market leader in German-speaking countries with more than 2,000 users in the Industry.
Bernhard von Weyhe
The breakthrough brands and corporations of tomorrow will Think Human, putting their audiences’ human needs, wants and values at the heart of everything they say and do.
We’ll explore the benefits of adopting a Think Human mindset and the consequences of not doing so, best practice examples and the key steps your business can take to get there.
Now we purchase from and believe in the brands we love, not just because of the products or services they offer, rather a sense of shared values. Whether it be a cause, interest, passion or belief system, these non-purchasable shared interests become the fabric of our brand to consumer relationship. This makes the connection between the customer and the brand all the more deep and emotive, driving a greater sense of commitment.
The benefits for the organisation include increased sales revenue, and improved customer retention, but the largest win of all is that of brand resilience! A resilient brand is a future proofed brand, the strongest of competitive advantages.
Investis will be sharing the secrets of what a business can do to convey values at a simple product communication level, to impact your overall corporate brand.
Dr. Angeles Moreno
Nowadays, she teaches at the Universidad Rey Juan Carlos de Madrid. She has occupied diverse managerial positions at this university and is now the Director of the Postgraduate programme in Online Strategic Communication. She obtained her Doctorate in 2003 and a PRSA award in 2012. She is an active member of the Group of Advances Studies in Communication (GEAC) and participates in the research projects of this institution at the MICINN, EUPRERA, UE, University of Alabama and University of Florida.
Ángeles is member of the scientific board and core of reviewers of diverse international congress and journals and of the Ministry of Science and Innovation (ES).
Prof. Dr. Dejan Verčič
Prof. Dr. Piet Verhoeven
Prior to joining Rio Tinto Simone spent over 15 years working in senior roles at some of the world’s largest companies across many continents, including Vodafone, the United Technologies group, Smiths Group plc and Smith & Nephew plc in a range of corporate relations fields.
A graduate of the University of Canberra, Australia, Simone has lived and worked in Sydney and London. She began her career in communications in 1993 as a communications officer at the Grains Research and Development Corporation.
Simone is a board member of both The Extractive Industries Transparency Initiative (EITI) and the UK-Japan 21st Century Group.
Prior to joining Spark Networks SE, Bart was Senior Marketing Manager at Gymondo – an innovative ProSieben-owned online fitness startup. He helped establish the brand through integrated offline marketing campaigns, partnerships and became well-versed in performance marketing. In this role, Bart was heavily involved in developing the core proposition and its commercial successes.
Throughout his career, Bart has developed a meticulous solutions-led approach to project management and strong diplomacy skills. He is passionate about startups, brand building, conquering new markets and entrepreneurship.
Prof. Dr. Ana Adi
Pascal Emmanuel Barollier
Prior to creating the BRC, Phil worked at senior levels with the world’s leading communications agencies, including the Brunswick Group, Weber Shandwick, and APCO Worldwide.
Matischak comes to the NBA from Advanced Micro Devices, Inc., an American multinational semiconductor company, where he led EMEA-wide PR activities for the consumer segment. Previously, he held the role of Senior International PR Manager for EA SPORTS in Geneva, Switzerland. Matischak also served as PR Director of NFL Europe franchise the Berlin Thunder, and subsequently as Director of Communications with NFL Europa in Frankfurt, Germany. He lives in London with his wife Nicole and their sons Ben and Flynn.
With more than 25 years of experience he is recognized as an executive communications consultant in all aspects of reputation and issues management, corporate strategy, corporate, change and crisis communications.
David has 15 years of operational experience in scaling teams, organizations, and cultures as a generalist specialized in culture development, communication, community building, and leadership development in startups and high-growth companies in fast-paced environments.
He is a frequent public speaker, host of The Role Models Podcast and co-founder of Role Models, a series of events and podcasts that features candid conversations with inspiring women.
David was named Best Startup Mentor & Advisor of the Year by TechCrunch Europe in 2012 and won SXSW Interactive Award for Best Community of the Year with SoundCloud in 2013.
End of ECS day 1
CASE STUDY: How to Future-Proof Your Brand
VIM Group is the founder of the ‘Brand Implementation’ business category and world leader in this area. Its activities cover both global rebrands as well as local single-site rebrands, covering all - or part - of the client’s brand touchpoints, including signage and interiors, online, print, IT-system output, corporate wear and fleet livery. Over the years, VIM Group has completed over 1,300 brand implementation projects. VIM Group operates worldwide, with specialist member companies operating out of 11 offices with over 200 people.
Clients include TNT, SKODA, Emirates NBD, SkyTeam, Caterpillar, ING, bpost, Rentokil-Initial, DHL, British Gas, AkzoNobel, Mediclinic, Randstad and Belfius.
Thursday, 14th June 2018
Frank X. Shaw
Frank is an avid technologist and digital conversationalist with a Twitter following of more than 26K <@fxshaw>. In 2016 he was recognized by Business Insider as #1 on a listing of the 50 best PR people in Tech, and was awarded a SABRE Award for Outstanding Individual Achievement in 2016.
With more than 20 years of experience in communications, Frank has led diverse teams representing government, entertainment, food and retail. Prior to joining Microsoft in 2009, he was president of the Microsoft account worldwide at Waggener Edstrom Worldwide where he held key responsibilities for all global PR, communications and influence efforts.
Lars Erik Grønntun
CASE STUDY: Search Firms Debate: The evolving role of the Chief Communications Officer in the Fourth Industrial Revolution
Shahar has more than 15 years of experience in business and brand strategy in New York, London and Copenhagen both as a business owner and a consultant at firms like Mitchel Madison Group, Karakter and Siegel & Gale.
His work focuses on harnessing the power of the corporate brand and reputation to enhance his clients’ business value. He has advised clients such as ABB, UniCredit, Tetra Pak, Bear Stearns, American Express, Danone, Roche, Reuters, LEGO Group, Arla Foods, Sanofi, Norsk Hydro, Czech Airlines, Cushman & Wakefield, UBS, LyondellBasell, Vestas and others. Shahar holds an LLB Law Degree and an MBA from Columbia University.
Using her well-rounded film, animation, television and worldwide product distribution experience, she has produced, directed and written several short films and web series and is currently developing the company’s IP for VR, interactive, feature and television projects.
Thomas previously held Director-level campaigns and communications roles at Oxfam GB, WWF (World Wildlife Fund) and Greenpeace International. He holds degrees in Political Science and History.
CASE STUDY : Stakeholder trust through purpose and value
- Moderator, Key Note Speaker and Blogger
- Former presenter and commentator at Swedish Television
- Winner of IRE prize (Investigative Reporters) for investigative reporting in Swedish business
- MBA in International Economics at Uppsala University
- Cofounder of Leadership yoga
- Certified Yoga Instructor at Yoga Alliance
Key areas of focus include AI, privacy, cyber security, digitization of industry, intellectual property, trade policy, workforce flexibility and pensions, digital skills, taxation and the creation of a Digital Single Market in the EU.
Liam joined IBM in February 2012, having spent 15 years in senior government relations positions at Ford Motor Company, based in the UK, Brussels and Asia Pacific.
He is Vice Chair of the BusinessEurope Digital Economy Taskforce and has served as a Board Member of the American Chambers of Commerce in the EU and Thailand, as well a Board Member of DIGITALEUROPE.
Liam holds a Degree in Politics from the University of Bristol, in the UK. He resides in Tervuren, Belgium, with his wife and three children.
Dr. Karsten Nohl
Prior to joining Rosseti he worked in the Ministry of Agriculture of the Russian Federation, where served as Assistant Secretary and then as Director of Information Policy Department. In 2008 Dmitry worked in the Fuel Company TVEL (State Corporation Rosatom), Head of the Department of Mass Communication.
His career in the field of mass communications began in the Russian Information Agency RIA Novosti (nowadays Russia Today) and worked as a senior expert of the Directorate for International Cooperation. In 2006 he held the position of Deputy Head of the Office in the United States (Washington, DC).
Dmitry graduated from Moscow State University in 2004 and was part of a Post-Graduate Study program at the Institute of Socio-Political Research of the Russian Academy of Sciences before gaining a PhD in Economics.
· From Feb 2015 until Dec 2017 – Economic and Financial Spokesman at Air Berlin PLC Luftverkehrs AG (Airline-Industry) and Spokesman for the subsidiary companies NIKI Airline Austria, airberlin technik, Leisure Cargo and the comms areas Human Relations, Airport Berlin-Tegel, company restructuring, traffic rights and associations.
· From Oct 2008 – Feb 2015 – Senior Consultant and Head of Corporate Communications at the PR Consultancy pioneer communications in Berlin and Leipzig
· From 2006-2008 – Graduate and project staff at BMW Group with focus on Corporate and Change Communications
· University degree: Master in Communications Management and Public Relations at the University of Leipzig
He is also helping on localization of Reddit, Fedora, Kindle Touch Framework, Django, Arduino IDE 1.5, Woocommerce since 2002.
Ozturk believes in untapped potential, teamwork and most importantly it is always the little details making big things happen.
- Translating a company's/personality's strategy into a long term positive communication strategy
- Brand management, Corporate identity and Media management
- Reputation Management and stakeholder management within complex organizations
- Communication tools/services innovation
- Strategic positioning, lean management and cost saving change management
- Integration of talent based people management into the company's leadership framework
- Culture builder
Laurent is also President of the Communication Committee of the Federation of Enterprises in Belgium (FEB) and Board member of the Belgian Union of Advertisers (UBA).
Alexandre is member of the Geneva Diplomatic Club and founding member of the Association AGIR, whose purpose is to build bridges and synergies between the “International Geneva” and the wider public in the Greater Geneva area. He is also Vice-President of ASED (Action for the Support to Deprived Children), a Geneva-based organization supporting access to education in 6 developing countries.
Alexandre holds an Executive Certificate on Advocacy in International Affairs and a Diploma of Advanced Studies in International Relations with a specialization in International Law from the Graduate Institute of International and Development Studies. He also holds a BA in Law from the University of Neuchâtel, Switzerland.
Chloe Combi is an expert on youth issues and the author of Generation Z. Here, she will break down the behaviour behind your next generation of viewers and consumers.
issues. She advises both side of the government in the UK
and has worked with the London Mayor advising on youth policy. She writes for
the UK Times, Guardian, Independent, TES and Daily Mail, and her first
book, Generation Z, Their Voices, Their Lives was published by Random House
and is being turned into a series with a major broadcaster. She is currently writing
her two next books. She advises brands all over
the world about future strategies and her clients include Coca-Cola,
Pepsi, Saatchi, Virgin, Red Bull, Vodafone and Disney. She lives in London.
End of ECS 2018!
Guidelines? Approvals? Bureaucracy?
Globalization, a multiplication of brand touch points, an explosion of two-way communication. They all lead to the need for a new approach, more inspired than instructed.
Enlightened organizations are already shifting away from the traditional model.
Join us to discover the missing link in Brand Governance and find out where you sit on the Brand Governance Maturity model.
He has spent over 10 years in the marketing profession, with broad experience in brand and marketing in both client and consultancy roles. Working with a wide range of clients and client teams, Niels
interprets brand and commercial needs to deliver valuable strategic insights and practical advice on digital solutions and improvements.
Niels has a proven ability to get things done, in complex international environments. He has delivered valuable returns for projects and organizations, such as: Achmea, UNIT4, Landal GreenParks, Canon, Booking.com, AkzoNobel, Raet and Heineken International.
Niels holds a degree in Marketing and Commerce and is a NIMA certified Senior Marketing Professional. His working languages are English & Dutch.
His experience in both Corporate Finance and the Commercial Graphics industry are complementary and Gerben is passionate about delivering brand value and business growth. With a strong focus is on digitization to achieve this.
Most recently he was instrumental in rebranding 300 Nokia sites in over 90 countries and is currently working with AIRBUS and FedEx on strategic rebrand programs.
With a strong belief in empowerment and that internal engagement is a key business driver, he is passionate about motivated people being the ultimate brand ambassadors.
Gerben studied Foundations of Management at the Business University in Nyenrode, The Netherlands.