Please note: all times are given are in CET. During the live event, you will also be able to see the programme in your local time-zone. Sessions you are unable to attend will be available on-demand after the summit.
Topics
Reconnect Innovation
Reconnect PR
Reconnect People
Reconnect the Globe
Supporting Programme
Formats
Best Case
Immersive Experience
In Conversation
Insight
Interactive Seminar
Keynote
Mindfulness
Networking
Panel
Workshop
07 December 2021
Day One Preperation
Supporting Programme Mindfulness
Video: Mindful Preparations for the Global Communication Summit
8:00 - 9:00
Sophie Bachmann Zen & Go
Sophie Bachmann
Founder and CEO
Zen & Go
09:10
Day One Opening
09:10 - 11:00
09:10
Moderator´s Welcome with Karin Helmstaedt
09:10 - 09:20
Karin Helmstaedt Deutsche Welle
Join our main-stage moderator, journalist Karin Helmstaedt, as she opens the Global Communication Summit for 2021 and introduces the intriguing ideas and exciting sessions you can expect throughout the two-day programme.
Karin Helmstaedt
Journalist, Moderator, and TV host
Deutsche Welle
09:30
Reconnect PeopleKeynote
Whistleblowers holding corporations to account is good for their brands. Really.
09:30 - 10:10
Amber Scorah Lioness, Ariella Steinhorn Lioness
Recent whistleblower exposés have shown us that when employees of powerful companies run into issues--whether a toxic culture, faulty products, or bullying--they are no longer going to grin and bear it. Whistleblowing can throw companies into crisis panic mode--or it can lead to innovative growth. It’s time for companies to find a response that is better for their business, employees, and the world.
Amber Scorah
President & Partner
Lioness
Ariella Steinhorn
Founder & CEO
Lioness
10:20
Reconnect PRPanel
Opening Panel - Resetting the Agenda: Corporate Communications after Covid
10:20 - 11:00
Amanda Coleman Amanda Coleman Communication, Mary Inman Constantine Canon LLP, Bernhard Fischer-Appelt fischerAppelt, Karin Helmstaedt Deutsche Welle
Understanding Risk. Responding to Crises. Building Resilience. The past two years have seen these concepts take a new place both in the Zeitgeist and in the way we understand the role of communications professionals. But how much have organizations really learned from the COVID-19 pandemic about coping with future, unforeseen obstacles?
In this session, our panel of expert speakers will examine how organizations can scan the horizon for future risks and challenges, shifting from a reactive crisis response to a forward-thinking, pro-active approach. We will look at the role communications teams can play in driving this transformation and creating strategies to strengthen their organizations moving forward.
In this session, our panel of expert speakers will examine how organizations can scan the horizon for future risks and challenges, shifting from a reactive crisis response to a forward-thinking, pro-active approach. We will look at the role communications teams can play in driving this transformation and creating strategies to strengthen their organizations moving forward.
Amanda Coleman
Crisis Communication Consultant
Amanda Coleman Communication
Mary Inman
Partner & Head of International Whistleblower Practice
Constantine Canon LLP
Bernhard Fischer-Appelt
fischerAppelt
Karin Helmstaedt
Journalist, Moderator, and TV host
Deutsche Welle
11:00
Break
11:00 - 11:20
11:20
Morning Session
11:20 - 12:30
Reconnect PRBest Case
The English National Opera: Redefining Relevance Post-Pandemic
11:20 - 11:50
Olivia Pay English National Opera
As arts organisations closed their doors in the global effort to halt the spread of Coronavirus, the ENO found a unique way to utilise their skills to combat a newly emerging problem: Long-COVID. Developed in partnership with medical experts, the resulting programme - ENO Breathe - rethought the role of an arts organisation and in turn, captured headlines around the world.
Olivia Pay
Director of Marketing and Communications
English National Opera
Reconnect PRInsight
Fast-tracking Stakeholder Mapping for Sustained Engagement
11:20 - 11:50
Gil Panen CS&A International Risk and Crisis Management, Caroline Sapriel CS&A International Risk and Crisis Management
Using a mini scenario, this session will demonstrate the power of fast-track stakeholder mapping to address stakeholders perceptions, define optimal engagement strategies and navigate issues and crises.
Gil Panen
Consultant
CS&A International Risk and Crisis Management
Caroline Sapriel
Managing Partner
CS&A International Risk and Crisis Management
Reconnect PeopleBest Case
Sea Changes in Internal Communications: Learnings from a Pandemic Year
12:00 - 12:30
Eleanor Tan Swire Shipping Pte. Ltd.
Remote working and the need to connect effectively with a global and dynamic staff force took on even greater importance during a pandemic year. This was especially so when an organisation’s remote workers included 1,000 seafarers working on board vessels around the world. As global communications leader of a shippping organisation, Eleanor will share how they informed, connected and engaged this important group and onshore colleagues through the use of strategic internal communications.
Eleanor Tan
Global Head, Corporate Communications
Swire Shipping Pte. Ltd.
Reconnect the GlobeBest Case
World Cleanup Day as a Trigger for Sustainable Change
12:00 - 12:30
Anneli Ohvril Let´s Do It World
World Cleanup Day is one of the biggest civic movements of our time, uniting 191 countries across the world for a cleaner planet. It has become a force that binds together people and groups who would otherwise never dream of working towards the same goal. It´s more than just a cleanup. By engaging 5% of the population, it creates a critical momentum to catalyze a needed change in societies.
Anneli Ohvril
Executive Director
Let´s Do It World
12:30
Lunch Break
12:30 - 13:30
13:30
Workshops
13:30 - 14:30
Reconnect PeopleWorkshop
Organizational Design for Social Impact
13:30 - 14:30
Gail Strachan Accenture
While 2020 was considered the great awakening to societal inequities, a majority of organizations are now taking an introspective look at how they can contribute to change. Attend this workshop to understand the full spectrum of social impact within and outside of an organization. From CSR, ESG and EID, learn how to build a foundation of policies and procedures from employees to customer experience through an equitable lens.
Gail Strachan
Equitable Enterprise Strategist, Accenture, Co-Founder Antiracism in PR and The Ubora Network
Accenture
Reconnect InnovationImmersive Experience
Explore Immersive Communication
13:30 - 14:30
Anne Schwartz Deutsche Post DHL, Andreas Ringsted Open Communication Global, Monique Zytnik Open Communication
Experience cutting edge internal communications in our three-dimensional, immersive space as you take the controls. Andreas Ringsted and Monique Zytnik from Open Communication will run this interactive session that lets you explore new ways of engaging with your employees. They’ll be joined by Anne Schwartz from DPDHL to share how they brought their corporate strategy to life.
Anne Schwartz
Team Lead DHL, Interne Kommunikation
Deutsche Post DHL
Andreas Ringsted
Chief Digital Officer
Open Communication Global
Monique Zytnik
Global SME, Employee Communication
Open Communication
Reconnect PeopleWorkshop
Reconnect with Internal Audiences by Making Leaders Better Communicators
13:30 - 14:30
Dani Buijtenhek danibu
The red thread of this workshop will be how to heighten attendee’s awareness of their positions as role models who influence the flow of values, behaviours, and energy through an organization and so ultimately help to reconnect with internal stakeholders, bringing good vibes all around.
Dani Buijtenhek
Founder
danibu
14:40
Supporting Programme
14:40 - 15:10
Reconnect the GlobeNetworking
Digital Networking Lounge
14:40 - 15:10
Prof. Dr. Ana Adi Quadriga Hochschule Berlin
Join Ana Adi in this digital networking lounge to share your thoughts and ideas about the latest trends in PR and Communications and create new connections with your international peers.
Prof. Dr. Ana Adi
Vice President | Professor of PR and Corporate Communications
Quadriga Hochschule Berlin
Supporting Programme Mindfulness
Relax & Refocus with Mindfulness
14:40 - 15:10
Sophie Bachmann Zen & Go
Learn to re-connect with the full potential of your mind by practicing modern Mindfulness. This session includes a short introduction to Mindfulness in the workplace followed by hands-on exercises that equip you to find calm.
Sophie Bachmann
Founder and CEO
Zen & Go
15:10
Break
15:10 - 15:30
15:30
Afternoon Session
15:30 - 16:40
Reconnect InnovationBest Case
Using Technology to Reconnect Purpose
15:30 - 16:00
Abey Mokgwatsane Vodacom
Companies have an extraordinary opportunity to transform lives and make the world a better place. Technology can be leveraged to democratise access to a brighter future by bringing the benefits of the digital economy to all. In this session, Abey Mokgwatsane, unpacks how technology has helped people leapfrog age-old challenges and celebrates innovations that are changing millions of lives every day.
Abey Mokgwatsane
Managing Executive of Brand
Vodacom
Reconnect PRInsight
Proving the value of PR in the era of uncertainty
15:30 - 16:00
Richard Bagnall CARMA
Demonstrating the value of PR is a necessity in today’s budget challenged operational environment. But how do you do this in a meaningful manner and talk the language of the C Suite? Drawing on industry best practice, Richard will give you the tips and resources you need to succeed.
Richard Bagnall
CARMA
Reconnect InnovationInsight
Communicating in Crypto: A View from The Mad Attic
16:10 - 16:40
Phil Gomes Bloq
Decentralization is an article of faith in the world of cryptocurrency and the red-hot category of "DeFi" (for "decentralized finance"). But what does this mean for communicators and marketers, whose trade has always been based on the mastery of hierarchies? This talk will go beyond the gosh-and-wow and the FUD surrounding the crypto-category and deliver a view on what is in store for all communicators.
Phil Gomes
Chief Communications & Marketing Officer
Bloq
Reconnect PeopleBest Case
Technology’s role as the great enabler during times of change
16:10 - 16:40
Jill Bertrand TechnipFMC, Alexa Gabillard TechnipFMC
When Technip FMC went through a divestiture in the middle of a pandemic, technology was the glue that kept their employees connected. Discover how they leveraged their intranet to help elevate internal communications, boost engagement and create deeper connections for employees.
Jill Bertrand
TechnipFMC
Alexa Gabillard
TechnipFMC
16:40
Break
16:40 - 17:00
17:00
Day One Closing
17:00 - 17:50
17:00
Reconnect PeopleKeynote
Fireside Chat on Great Leadership for the 21st Century
17:00 - 17:40
Dana W. White Hyundai Motor North America, Karin Helmstaedt Deutsche Welle
Dana W. White´s career has taken her from Hong Kong, as a writer for the Wall Street Journal, to Paris, as Director of Policy and Strategic Communications for the Renault-Nissan Alliance, to The Pentagon, where she served as assistant to the U.S. Secretary of Defence for Public Affairs and Chief Pentagon spokesperson for the Department of Defence.
In this fireside chat with Karin Helmstaedt, Dana will share insights from her extraordinary international career and will give her unique perspective on what makes a great leader in the 21st Century, including the importance of speaking truth to power and the essential role leaders must play in uplifting and empowering others.
In this fireside chat with Karin Helmstaedt, Dana will share insights from her extraordinary international career and will give her unique perspective on what makes a great leader in the 21st Century, including the importance of speaking truth to power and the essential role leaders must play in uplifting and empowering others.
Dana W. White
Chief Communications Officer
Hyundai Motor North America
Karin Helmstaedt
Journalist, Moderator, and TV host
Deutsche Welle
17:40
Closing Remarks with Karin Helmstaedt, Ana Adi and Erik Eklund
17:40 - 17:50
Erik Eklund Stories of Erik, Karin Helmstaedt Deutsche Welle, Prof. Dr. Ana Adi Quadriga Hochschule Berlin
As the first day of the Global Communication Summit draws to a close, our team of moderators – Karin Helmstaedt, Erik Eklund and Ana Adi – will come together to reflect on the experience thus far and share what they are most looking forward to during day-two of the programme.
Erik Eklund
Speaker, Coach and Facilitator of Human Connection
Stories of Erik
Karin Helmstaedt
Journalist, Moderator, and TV host
Deutsche Welle
Prof. Dr. Ana Adi
Vice President | Professor of PR and Corporate Communications
Quadriga Hochschule Berlin
08 December 2021
09:30
Day Two Opening
09:30 - 10:50
9:30
Supporting Programme Mindfulness
Body & Mind Energizer
9:30 - 9:40
Sophie Bachmann Zen & Go
The perfect recipe of body movement and Mindfulness exercises to destress, release tension and refocus the mind. Take a moment to take care of yourself and recharge your batteries. No change of clothes needed. Beginner-friendly practice.
Sophie Bachmann
Founder and CEO
Zen & Go
9:40
Moderator´s Welcome with Karin Helmstaedt
9:40 - 9:50
Karin Helmstaedt Deutsche Welle
Moderator and journalist Karin Helmstaedt will relate the issues discussed in the Global Communication Summit to the wider global socio-political context and prepare us to take on new ideas and inspiration in day two of the programme.
Karin Helmstaedt
Journalist, Moderator, and TV host
Deutsche Welle
10:00
Reconnect PRKeynote
Independence, Impartiality and Trust - the Role of Public Service Broadcasting in an Increasingly Divided World
10:00 - 10:40
John Shield BBC
Public Service broadcasting has never been more important or vital in an increasingly divided world. The speech will set out the challenges and opportunities for broadcasters and how their role, despite increasing competition, can make a positive difference to society and economic growth.
John Shield
Director of Communications
BBC
10:50
Morning Session
10:50 - 12:10
Reconnect PRInsight
Managing the „bubbleverse“ with tech-driven approaches in PR & Communications
10:50 - 11:20
Matthias Wesselmann fischerAppelt AG
We surely all agree on the fact that we all live in bubbles. Be it the one related to where we live (e.g. the district bubble), the one we feel connected to through work (e.g. the marketing bubble) or the one related to a topic we strongly believe in (e.g. the sustainability bubble). The combinations differ from individual to individual. Focusing on PR & Communications, knowing how to reach specific bubbles and/or bubble combinations becomes increasingly important. That’s exactly where tech-driven approaches come into play. How? Join in!
Matthias Wesselmann
Managing Board
fischerAppelt AG
Reconnect PeopleBest Case
No7 Beauty Company - Culture Change for Global Growth
10:50 - 11:20
Lesley Allman Allman Communication
No7 Beauty Company has big ambition - to build a $1billion global beauty business. To achieve this, every team member needs to think and act differently. This campaign used virtual workshops, facilitated by line managers, to create a grass roots movement. Find out how it generated real culture change that was delivered with and by colleagues rather than being done to them.
Lesley Allman
Communication Consultant
Allman Communication
Reconnect PRInsight
Corporate Activism: Leaning into Authenticity, Openness and Compassion.
11:40 - 12:10
Lori Rodney Change.org, Kajal Odedra Change.org
The last 24 months have exponentially shifted the way the world connects and engages on important issues -- further amplifying the voices of everyday people in an already increasingly digital world. We’re also witnessing extreme polarization as opposing viewpoints on major world issues like racial justice, human rights, and even vaccination access and choice take center stage. Today, more than ever, brands need effective communications strategies backed by meaningful, measurable action.
Lori Rodney
Head of Global Communications
Change.org
Kajal Odedra
Global Communications Director
Change.org
Reconnect the GlobeBest Case
Advocating for Multilateralism in the Asia-Pacific Community in the COVID-19 Era
11:40 - 12:10
Michael Chapnick APEC Secretariat
At a time when it is common for people to connect virtually across the globe, APEC conducted an online survey throughout the Asia-Pacific region to gain a more thorough understanding of public perception regarding multilateralism, economic cooperation and the challenges posed by public information in the digital age.
Michael Chapnick will discuss the results of this survey and how it is being used to inform and update APEC’s communications strategies and positioning.
Michael Chapnick will discuss the results of this survey and how it is being used to inform and update APEC’s communications strategies and positioning.
Michael Chapnick
Director of Communications and Public Affairs
APEC Secretariat
12:20
Keynote
12:20 - 13:00
12:20
Reconnect PeopleKeynote
Communication to the Many – how to Reach your Co-Workers Around the World in an Authentic and Meaningful Way
12:20 - 13:00
Daniela Rogosic IKEA, Guy Britt IKEA, Karin Helmstaedt Deutsche Welle
In this fireside chat, Daniela Rogosic and Guy Britt will share the essential role that openness and authenticity in internal communications play in fostering a culture of togetherness at IKEA. They will explore the innovative tools and formats they use to keep over 170,000 co-workers informed and engaged, whether they are processing desks in a warehouse or working from one.
Daniela Rogosic
CEO Communication Leader
IKEA
Guy Britt
Global Head of Co-Worker Communication
IKEA
Karin Helmstaedt
Journalist, Moderator, and TV host
Deutsche Welle
13:00
Lunch Break
13:00 - 14:00
14:00
Supporting Programme Mindfulness
Body & Mind Energizer
14:00 - 14:10
Sophie Bachmann Zen & Go
The perfect recipe of body movement and Mindfulness exercises to destress, release tension and refocus the mind. Take a moment to take care of yourself and recharge your batteries. No change of clothes needed. Beginner-friendly practice.
Sophie Bachmann
Founder and CEO
Zen & Go
14:10
Workshops
14:10 - 15:10
Reconnect PeopleWorkshop
The Livestream Clinic: from Boring to Soaring
14:10 - 15:10
Erik Eklund Stories of Erik
Join GCS moderator and human connections expert Erik Eklund to discover tools and techniques on how to make your online meetings, trainings and presentations interactive moments where your team and clients bond, get stuff done and leave inspired with huge smiles on their faces.
This is an interactive session, not a presentation, and we recommend that you come armed with questions and examples.
This is an interactive session, not a presentation, and we recommend that you come armed with questions and examples.
Erik Eklund
Speaker, Coach and Facilitator of Human Connection
Stories of Erik
Reconnect PRWorkshop
Every Leader and Company is Claiming to be a Climate-Saint. How do we Win in a Post-Purpose Market?
14:10 - 15:10
Thomas Kolster Goodvertising
Most companies today are firmly on the social and environmental issues bandwagon - like bees around a honey pot - from oceans plastic to diversity. People are increasingly distrustful towards these efforts viewed as cheap marketing stunts meant to wow people into buying more. Thomas Kolster, a.k.a. Mr. Goodvertising, shows how to build an authentic, people-first brand. It's not about making people believe in your brand's purpose, but rather making them believe in themselves and their ability to bring about change. The workshop will provide you with the Arrow-model to create a real brand transformation as well as tools to create relevance and avoid purpose-washing. These tried and tested methodologies are all you need to unlock behavioural change at scale and sustainable growth that benefits all. The workshop will also take a look at creative impact communication as well as introduce the participants to the importance of the Sustainable Development Goals and how to activate these creatively. It’s going to be a high-impact 60 minute session, be ready to roll up your sleeves for good!
Thomas Kolster
Founder & Creative Director
Goodvertising
Reconnect InnovationWorkshop
Staging the Perfect Videoconference
14:10 - 15:10
Cedric Ebener CE+Co GmbH
With remote work and homeoffice culture on the rise staging important meetings has become a challenge. But what if we were able to stage video-meetings just as successful as perfectly structured live encounters!? Cedric Ebener will explain how any kind of video-conference, especially on c-level, can be perfectly organized and moderated towards success, encorporating Bruce Tuckmans famous "5 stages of team dynamics".
Cedric Ebener
CEO and Creative Director
CE+Co GmbH
15:10
Break
15:10 - 15:30
15:30
Afternoon Session I
15:30 - 16:40
Reconnect the GlobeIn Conversation
Building Bridges Across Continents and Contexts
15:30 - 16:00
Myriam Boublil Lhermurier Domestika, Prof. Dr. Ana Adi Quadriga Hochschule Berlin
Having lived and worked in 3 continents and handled a broad spectrum of global communications challenges and techniques over the past 20+ years, Myriam has learnt a thing or two about what it takes to connect the globe and will talk to us about something she cares deeply about : “building bridges”
Myriam Boublil Lhermurier
Senior Vice President Global Communications
Domestika
Prof. Dr. Ana Adi
Vice President | Professor of PR and Corporate Communications
Quadriga Hochschule Berlin
Reconnect PeopleInsight
The company’s story is best told by its employees. Discover why!
15:30 - 16:00
Patrick De Pauw Social Seeder
In most of the companies, only 1% (or less) of employees pro-actively share messages from their company. But what if 25% or more start sharing your stories? What a gigantic impact this will create on your business, your brand and your HR strategy? Discover in this session the learnings of Patrick De Pauw, CEO of Social Seeder, a company that helped more than 250 organizations worldwide activating the voice of employees?
Patrick De Pauw
CEO
Social Seeder
Reconnect PRBest Case
From Start-up to Stand-out: the Secret to Success in Investor and Media Relations
16:10 - 16:40
John Shewell wefox Group
Hear how wefox - Europe’s number 1 digital insurance company and triple unicorn - planned months in advance to deliver the largest-ever media announcement for a series C investment round as part of a strategy to build their reputation from a small tech start-up in Berlin to a global player in just three years
John Shewell
Director of Global Communications & Public Affairs
wefox Group
Reconnect PRInsight
Unlocking the Invisible or Creating Effective Narratives in the Pharma Sector
16:10 - 16:40
Duccio Manetti Bracco Imaging
Is it possible to create engaging and impactful stories and experiences in the healthcare and pharma industries?
In this speech, Duccio Manetti will talk about how to create an effective storytelling and messaging framework in highly regulated industry spaces, from discovery to design and implementation.
In this speech, Duccio Manetti will talk about how to create an effective storytelling and messaging framework in highly regulated industry spaces, from discovery to design and implementation.
Duccio Manetti
Global Director of Communication
Bracco Imaging
16:40
Break
16:40 - 17:00
17:00
Day Two Closing
17:00 - 17:50
17:00
Reconnect InnovationKeynote
Reconnect with the Future
17:00 - 17:40
Vera Mulyani Mars City Design
Professor Vera Mulyani will share her inspiration and vision about our future on Mars that is so much closer than most people think. What would be our role in this era of exponential progress of technology and off-world destinations that may alienate the human connections with nature and with each other. How do we become part of this future, starting with what we have today and make our one life last forever in the history of humanity.
Vera Mulyani
Founder, Chief Marschitect
Mars City Design
17:40
Closing Remarks with Karin Helmstaedt, Ana Adi and Erik Eklund
17:40 - 17:50
Erik Eklund Stories of Erik, Karin Helmstaedt Deutsche Welle, Prof. Dr. Ana Adi Quadriga Hochschule Berlin
Join our moderating team – Karin Helmstaedt, Ana Adi and Erik Eklund – as they come together to bring the 2021 Global Communication Summit to a close. They will share the insights they found most valuable, the learnings they found most surprising and the fresh inspiration they will take away from the summit as we move towards a new year.
Erik Eklund
Speaker, Coach and Facilitator of Human Connection
Stories of Erik
Karin Helmstaedt
Journalist, Moderator, and TV host
Deutsche Welle
Prof. Dr. Ana Adi
Vice President | Professor of PR and Corporate Communications
Quadriga Hochschule Berlin
09 December 2021
13:00
Interactive Seminar 1 (Optional Interactive Seminars)
13:00 - 17:00
13:00
Reconnect PRInteractive Seminar
Crisis Communication: In the Eye of the Storm
13:00 - 17:00
Gil Panen CS&A International Risk and Crisis Management, Caroline Sapriel CS&A International Risk and Crisis Management
Flash-floods overwhelm your operations, you know there will be casualties and your assets and business are threatened. As the crisis communication team, you are first to respond to the multiple impacts of this fast-developing situation. CS&A's interactive simulation workshop will focus on an extreme climate event giving you an opportunity to practice and hone-in your crisis resilience skills in a virtual world we live in.
Exclusive discount for CS&A International's eLearning courses. 50% off on all courses, only for Global Communications Summit participants, use code GCS50 now!
The link to the store is https://www.csa-crisis.solutions/store
Exclusive discount for CS&A International's eLearning courses. 50% off on all courses, only for Global Communications Summit participants, use code GCS50 now!
The link to the store is https://www.csa-crisis.solutions/store
Gil Panen
Consultant
CS&A International Risk and Crisis Management
Caroline Sapriel
Managing Partner
CS&A International Risk and Crisis Management