GCS 2021 Programme

Please note: all times are given are in CET. During the live event, you will also be able to see the programme in your local time-zone. Sessions you are unable to attend will be available on-demand after the summit.

Topics
Reconnect Innovation
Reconnect PR
Reconnect People
Reconnect the Globe
Supporting Programme
Formats
Best Case
Immersive Experience
In Conversation
Insight
Interactive Seminar
Keynote
Mindfulness
Networking
Workshop

07 December 2021

09:10

Day One Opening

09:10 - 11:00
09:10

Moderator´s Welcome with Karin Helmstaedt

09:10 - 09:20
Karin Helmstaedt
Karin Helmstaedt Deutsche Welle
Join our main-stage moderator, journalist Karin Helmstaedt, as she opens the Global Communication Summit for 2021 and introduces the intriguing ideas and exciting sessions you can expect throughout the two-day programme.
Karin Helmstaedt

Karin Helmstaedt

Journalist, Moderator, and TV host
Deutsche Welle
09:30
Keynote

Opening Keynote - To be Announced

09:30 - 10:10
10:20
Reconnect PR

Opening Panel - Resetting the Agenda: Corporate Communications after Covid

10:20 - 11:00
Karin Helmstaedt
Karin Helmstaedt Deutsche Welle
Understanding Risk. Responding to Crises. Building Resilience. The past two years have seen these concepts take a new place both in the Zeitgeist and in the way we understand the role of communications professionals. But how much have organizations really learned from the COVID-19 pandemic about coping with future, unforeseen obstacles?
In this session, our panel of expert speakers will examine how organizations can scan the horizon for future risks and challenges, shifting from a reactive crisis response to a forward-thinking, pro-active approach. We will look at the role communications teams can play in driving this transformation and creating strategies to strengthen their organizations moving forward.
Karin Helmstaedt

Karin Helmstaedt

Journalist, Moderator, and TV host
Deutsche Welle
11:00

Break

11:00 - 11:20
11:20

Morning Session

11:20 - 12:30
Reconnect PRBest Case

The English National Opera: Redefining Relevance Post-Pandemic

11:20 - 11:50
Olivia Pay
Olivia Pay English National Opera
As arts organisations closed their doors in the global effort to halt the spread of Coronavirus, the ENO found a unique way to utilise their skills to combat a newly emerging problem: Long-COVID. Developed in partnership with medical experts, the resulting programme - ENO Breathe - rethought the role of an arts organisation and in turn, captured headlines around the world.
Olivia Pay

Olivia Pay

Director of Marketing and Communications
English National Opera
Reconnect the GlobeBest Case

Sea Changes in Internal Communications: Learnings from a Pandemic Year

12:00 - 12:30
Eleanor Tan
Eleanor Tan The China Navigation Company
Remote working and the need to connect effectively with a global and dynamic staff force took on even greater importance during a pandemic year. This was especially so when an organisation’s remote workers included 1,000 seafarers working on board vessels around the world. As global communications leader of a shippping organisation, Eleanor will share how they informed, connected and engaged this important group and onshore colleagues through the use of strategic internal communications.
Eleanor Tan

Eleanor Tan

Global Head, Corporate Communications
The China Navigation Company
12:30

Lunch Break

12:30 - 13:30
13:30

Workshops

13:30 - 14:30
Reconnect PeopleWorkshop

Organizational Design for Social Impact

13:30 - 14:30
Gail Stracahn
Gail Stracahn Accenture
While 2020 was considered the great awakening to societal inequities, a majority of organizations are now taking an introspective look at how they can contribute to change. Attend this workshop to understand the full spectrum of social impact within and outside of an organization. From CSR, ESG and EID, learn how to build a foundation of policies and procedures from employees to customer experience through an equitable lens.
Gail Stracahn

Gail Stracahn

Experienced Manager, Workforce Transformation / Co-Founder
Accenture
Reconnect InnovationImmersive Experience

Explore Immersive Communication

13:30 - 14:30
Anne SchwartzAndreas RingstedMonique Zytnik
Anne Schwartz Deutsche Post DHL, Andreas Ringsted Open Communication Global, Monique Zytnik Open Communication
Experience cutting edge internal communications in our three-dimensional, immersive space as you take the controls. Andreas Ringsted and Monique Zytnik from Open Communication will run this interactive session that lets you explore new ways of engaging with your employees. They’ll be joined by Anne Schwartz from DPDHL to share how they brought their corporate strategy to life.
Anne Schwartz

Anne Schwartz

Team Lead DHL, Interne Kommunikation
Deutsche Post DHL
Andreas Ringsted

Andreas Ringsted

Chief Digital Officer
Open Communication Global
Monique Zytnik

Monique Zytnik

Global SME, Employee Communication
Open Communication
14:40

Supporting Programme

14:40 - 15:10
Reconnect the GlobeNetworking

Digital Networking

14:40 - 15:10
This session provides an opportunity to make the most of the digital networking opportunities available on our platform to enrich and expand your network. You can create new connections, interact with other participants using the chat feature, or schedule one-on-one video meetings for more in-depth discussions.
Supporting Programme Mindfulness

Relax & Refocus with Mindfulness

14:40 - 15:10
Sophie Bachmann
Sophie Bachmann Zen & Go
Learn to re-connect with the full potential of your mind by practicing modern Mindfulness. This session includes a short introduction to Mindfulness in the workplace followed by hands-on exercises that equip you to find calm.
Sophie Bachmann

Sophie Bachmann

Founder and CEO
Zen & Go
15:10

Break

15:10 - 15:30
15:30

Afternoon Session

15:30 - 16:40
Reconnect InnovationBest Case

Using Technology to Reconnect Purpose

15:30 - 16:00
Abey Mokgwatsane
Abey Mokgwatsane Vodacom
Companies have an extraordinary opportunity to transform lives and make the world a better place. Technology can be leveraged to democratise access to a brighter future by bringing the benefits of the digital economy to all. In this session, Abey Mokgwatsane, unpacks how technology has helped people leapfrog age-old challenges and celebrates innovations that are changing millions of lives every day.
Abey Mokgwatsane

Abey Mokgwatsane

Managing Executive of Brand
Vodacom
Reconnect InnovationInsight

Communicating in Crypto: A View from The Mad Attic

16:10 - 16:40
Phil Gomes
Phil Gomes Bloq
Decentralization is an article of faith in the world of cryptocurrency and the red-hot category of "DeFi" (for "decentralized finance"). But what does this mean for communicators and marketers, whose trade has always been based on the mastery of hierarchies? This talk will go beyond the gosh-and-wow and the FUD surrounding the crypto-category and deliver a view on what is in store for all communicators. 
Phil Gomes

Phil Gomes

Chief Communications & Marketing Officer
Bloq
16:40

Break

16:40 - 17:00
17:00

Day One Closing

17:00 - 17:50
17:00
Reconnect PeopleKeynote

Fireside Chat on Great Leadership for the 21st Century

17:00 - 17:40
Dana W. White
Dana W. White Hyundai Motor North America
Dana W. White

Dana W. White

Chief Communications Officer
Hyundai Motor North America
17:40

Closing Remarks with Karin Helmstaedt, Ana Adi and Erik Eklund

17:40 - 17:50
Erik EklundKarin HelmstaedtProf. Dr. Ana Adi
Erik Eklund Stories of Erik, Karin Helmstaedt Deutsche Welle, Prof. Dr. Ana Adi Quadriga Hochschule Berlin
As the first day of the Global Communication Summit draws to a close, our team of moderators – Karin Helmstaedt, Erik Eklund and Ana Adi – will come together to reflect on the experience thus far and share what they are most looking forward to during day-two of the programme.
Erik Eklund

Erik Eklund

Speaker, Coach and Facilitator of Human Connection
Stories of Erik
Karin Helmstaedt

Karin Helmstaedt

Journalist, Moderator, and TV host
Deutsche Welle
Prof. Dr. Ana Adi

Prof. Dr. Ana Adi

Professor of PR and Corporate Communications
Quadriga Hochschule Berlin

08 December 2021

09:30

Day Two Opening

09:30 - 10:50
9:30
Supporting Programme Mindfulness

Body & Mind Energizer

9:30 - 9:40
Sophie Bachmann
Sophie Bachmann Zen & Go
The perfect recipe of body movement and Mindfulness exercises to destress, release tension and refocus the mind. Take a moment  to take care of yourself and recharge your batteries. No change of clothes needed. Beginner-friendly practice. 
Sophie Bachmann

Sophie Bachmann

Founder and CEO
Zen & Go
9:40

Moderator´s Welcome with Karin Helmstaedt

9:40 - 9:50
Karin Helmstaedt
Karin Helmstaedt Deutsche Welle
Moderator and journalist Karin Helmstaedt will relate the issues discussed in the Global Communication Summit to the wider global socio-political context and prepare us to take on new ideas and inspiration in day two of the programme.
Karin Helmstaedt

Karin Helmstaedt

Journalist, Moderator, and TV host
Deutsche Welle
10:00
Reconnect PRKeynote

Independence, Impartiality and Trust - the Role of Public Service Broadcasting in an Increasingly Divided World

10:00 - 10:40
John Shield
John Shield BBC
Public Service broadcasting has never been more important or vital in an increasingly divided world.  The speech will set out the challenges and opportunities for broadcasters and how their role, despite increasing competition, can make a positive difference to society and economic growth. 
John Shield

John Shield

Director of Communications
BBC
10:50

Morning Session

10:50 - 12:10
Reconnect PeopleInsight

Internal Communications - a Holistic Human Centric Approach

10:50 - 11:20
Christine Carolan
Christine Carolan Carolan Consulting
Disorientation, isolation, fear and disconnectedness in the wake of the Covid-19 pandemic puts a greater onus than ever before on employers to be fully versed in their legal and moral obligations. Employers cannot afford to view mental health strategy as optional. In addition to being a legal obligation, it is also a minimum expectation of the new-generation employee, who will not work for an employer without a strong moral compass.
Inclusion, diversity and environmental policy are now fundamental factors in recruiting, engaging and retaining these progressive individuals, determined to make an ethical difference in society.
Internal communications strategies must strive to truly understand their values and purpose to implement a holistic approach centered on the ‘human experience’.
Christine Carolan

Christine Carolan

CEO
Carolan Consulting
Reconnect PRInsight

Insight Session with Lori Rodney and Kajal Odedra from Change.org

11:40 - 12:10
Lori RodneyKajal Odedra
Lori Rodney Change.org, Kajal Odedra Change.org
Lori Rodney

Lori Rodney

Head of Global Communications
Change.org
Kajal Odedra

Kajal Odedra

Global Communications Director
Change.org
Reconnect the GlobeBest Case

Advocating for Multilateralism in the Asia-Pacific Community in the COVID-19 Era

11:40 - 12:10
Michael Chapnick
Michael Chapnick APEC Secretariat
At a time when it is common for people to connect virtually across the globe, APEC conducted an online survey throughout the Asia-Pacific region to gain a more thorough understanding of public perception regarding multilateralism, economic cooperation and the challenges posed by public information in the digital age.

Michael Chapnick will discuss the results of this survey and how it is being used to inform and update APEC’s communications strategies and positioning.
Michael Chapnick

Michael Chapnick

Director of Communications and Public Affairs
APEC Secretariat
12:20

Keynote

12:20 - 13:00
12:20
Reconnect PeopleKeynote

Communication to the Many – how to Reach your Co-Workers Around the World in an Authentic and Meaningful Way

12:20 - 13:00
Daniela RogosicGuy BrittKarin Helmstaedt
Daniela Rogosic IKEA, Guy Britt IKEA, Karin Helmstaedt Deutsche Welle
In this fireside chat, Daniela Rogosic and Guy Britt will share the essential role that openness and authenticity in internal communications play in fostering a culture of togetherness at IKEA. They will explore the innovative tools and formats they use to keep over 170,000 co-workers informed and engaged, whether they are processing desks in a warehouse or working from one.
Daniela Rogosic

Daniela Rogosic

CEO Communication Leader
IKEA
Guy Britt

Guy Britt

Global Head of Co-Worker Communication
IKEA
Karin Helmstaedt

Karin Helmstaedt

Journalist, Moderator, and TV host
Deutsche Welle
13:00

Lunch Break

13:00 - 14:00
14:00
Supporting Programme Mindfulness

Body & Mind Energizer

14:00 - 14:10
Sophie Bachmann
Sophie Bachmann Zen & Go
The perfect recipe of body movement and Mindfulness exercises to destress, release tension and refocus the mind. Take a moment  to take care of yourself and recharge your batteries. No change of clothes needed. Beginner-friendly practice. 
Sophie Bachmann

Sophie Bachmann

Founder and CEO
Zen & Go
14:10

Workshops

14:10 - 15:10
Reconnect PeopleWorkshop

The Livestream Clinic: from Boring to Soaring

14:10 - 15:10
Erik Eklund
Erik Eklund Stories of Erik
Join GCS moderator and human connections expert Erik Eklund to discover tools and techniques on how to make your online meetings, trainings and presentations interactive moments where your team and clients bond, get stuff done and leave inspired with huge smiles on their faces.

This is an interactive session, not a presentation, and we recommend that you come armed with questions and examples.
Erik Eklund

Erik Eklund

Speaker, Coach and Facilitator of Human Connection
Stories of Erik
Reconnect PRWorkshop

Every Leader and Company is Claiming to be a Climate-Saint. How do we Win in a Post-Purpose Market?

14:10 - 15:10
Thomas Kolster
Thomas Kolster Goodvertising
Most companies today are firmly on the social and environmental issues bandwagon - like bees around a honey pot - from oceans plastic to diversity. People are increasingly distrustful towards these efforts viewed as cheap marketing stunts meant to wow people into buying more. Thomas Kolster, a.k.a. Mr. Goodvertising, shows how to build an authentic, people-first brand. It's not about making people believe in your brand's purpose, but rather making them believe in themselves and their ability to bring about change. The workshop will provide you with the Arrow-model to create a real brand transformation as well as tools to create relevance and avoid purpose-washing. These tried and tested methodologies are all you need to unlock behavioural change at scale and sustainable growth that benefits all. The workshop will also take a look at creative impact communication as well as introduce the participants to the importance of the Sustainable Development Goals and how to activate these creatively. It’s going to be a high-impact 60 minute session, be ready to roll up your sleeves for good! 
Thomas Kolster

Thomas Kolster

Founder & Creative Director
Goodvertising
15:10

Break

15:10 - 15:30
15:30

Afternoon Session

15:30 - 16:40
Reconnect the GlobeIn Conversation

Building Bridges Across Continents and Contexts

15:30 - 16:00
Myriam Boublil LhermurierProf. Dr. Ana Adi
Myriam Boublil Lhermurier Domestika, Prof. Dr. Ana Adi Quadriga Hochschule Berlin
Having lived and worked in 3 continents and handled a broad spectrum of global communications challenges and techniques over the past 20+ years, Myriam has learnt a thing or two about what it takes to connect the globe and will talk to us about something she cares deeply about : “building bridges”
Myriam Boublil Lhermurier

Myriam Boublil Lhermurier

Senior Vice President Global Communications
Domestika
Prof. Dr. Ana Adi

Prof. Dr. Ana Adi

Professor of PR and Corporate Communications
Quadriga Hochschule Berlin
Reconnect PeopleInsight

The company’s story is best told by its employees. Discover why!

15:30 - 16:00
Patrick De Pauw
Patrick De Pauw Social Seeder
In most of the companies, only 1% (or less) of employees pro-actively share messages from their company. But what if 25% or more start sharing your stories? What a gigantic impact this will create on your business, your brand and your HR strategy? Discover in this session the learnings of Patrick De Pauw, CEO of Social Seeder, a company that helped more than 250 organizations worldwide activating the voice of employees?
Patrick De Pauw

Patrick De Pauw

CEO
Social Seeder
16:40

Break

16:40 - 17:00
17:00

Day Two Closing

17:00 - 17:50
17:00
Reconnect InnovationKeynote

Reconnect with the Future

17:00 - 17:40
Vera Mulyani
Vera Mulyani Mars City Design
Professor Vera Mulyani will share her inspiration and vision about our future on Mars that is so much closer than most people think. What would be our role in this era of exponential progress of technology and off-world destinations that may alienate the human connections with nature and with each other. How do we become part of this future, starting with what we have today and make our one life last forever in the history of humanity.
Vera Mulyani

Vera Mulyani

Founder, Chief Marschitect
Mars City Design
17:40

Closing Remarks with Karin Helmstaedt, Ana Adi and Erik Eklund

17:40 - 17:50
Erik EklundKarin HelmstaedtProf. Dr. Ana Adi
Erik Eklund Stories of Erik, Karin Helmstaedt Deutsche Welle, Prof. Dr. Ana Adi Quadriga Hochschule Berlin
Join our moderating team – Karin Helmstaedt, Ana Adi and Erik Eklund – as they come together to bring the 2021 Global Communication Summit to a close. They will share the insights they found most valuable, the learnings they found most surprising and the fresh inspiration they will take away from the summit as we move towards a new year.
Erik Eklund

Erik Eklund

Speaker, Coach and Facilitator of Human Connection
Stories of Erik
Karin Helmstaedt

Karin Helmstaedt

Journalist, Moderator, and TV host
Deutsche Welle
Prof. Dr. Ana Adi

Prof. Dr. Ana Adi

Professor of PR and Corporate Communications
Quadriga Hochschule Berlin

09 December 2021

13:00

Interactive Seminar 1 (Optional Interactive Seminars)

13:00 - 17:00
13:00
Reconnect PRInteractive Seminar

Crisis Communication: In the Eye of the Storm

13:00 - 17:00
Gil PanenCaroline Sapriel
Gil Panen CS&A International Risk and Crisis Management, Caroline Sapriel CS&A International Risk and Crisis Management
Flash-floods overwhelm your operations, you know there will be casualties and your assets and business are threatened. As the crisis communication team, you are first to respond to the multiple impacts of this fast-developing situation. CS&A's interactive simulation workshop will focus on an extreme climate event giving you an opportunity to practice and hone-in your crisis resilience skills in a virtual world we live in.
Gil Panen

Gil Panen

Consultant
CS&A International Risk and Crisis Management
Caroline Sapriel

Caroline Sapriel

Managing Partner
CS&A International Risk and Crisis Management

10 December 2021

13:00

Interactive Seminar 2 (Optional Interactive Seminars)

13:00 - 17:00
13:00
Reconnect PeopleInteractive Seminar

Reconnect with Internal Audiences by Making Leaders Better Communicators

13:00 - 17:00
Dani Buijtenhek
Dani Buijtenhek danibu
The red thread of Dani’s session will be how to heighten attendee’s awareness of their positions as role models who influence the flow of values, behaviours and energy through an organization and so ultimately help to reconnect with internal stakeholders, bringing and good vibes all around.
The seminar is an ideal opportunity to disrupt overly packed online meeting agendas with some mental breathing space to consider invaluable (sometimes forgotten) soft skills around communication and presentation techniques in the new hybrid world.
Insights into personal and organizational communication patterns, and anecdotes from the corporate communication arena provide the basis of this lively and humorous seminar, embracing international culture and gender communication stereotypes.
Dani Buijtenhek

Dani Buijtenhek

Founder
danibu