Programme 2018

Trust
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Create
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Wednesday, 13th June 2018

08:00

Registration

09:15

Karin Helmstaedt
09:30

Chairperson’s Opening Address

09:45
Keynote

Communication doesn’t just mean a memo or press junket.  It is necessary for all aspects of human interaction. But not all humans are alike, and thus neither are life’s communications.  No one knows this better than Neil Harbisson, the world’s first human cyborg.

 

Here Neil, will walk you through his fascinating story of how he became the world’s first cyborg, and how it enables him to hear colour for the first time.

Neil Harbisson

Neil Harbisson

Artist and the First Human Cyborg
Cyborg Foundation
10:30
Panel

While no two strategies are completely alike, the logic behind a solid communications strategy has general guidelines and assumptions.  But with the introduction of the startup boom, suddenly communications – and every other function for that matter – is in the midst of a disruption.  How do you build a solid comms strategy with just 2 people? Is it better? Worse? What can big companies learn from these startup executives about how to run, not just communications, but their larger business strategy?
11:15

Break

12:00
Trust

How to combat fake news effectively and efficiently to rebuild the bridge of trust with your views and consumers.
Evolve

In an ‘Employee Economy’ a strong Employer Brand is essential. How are companies responding to this strategic business imperative? Today Employer Branding is already driving greater cross functional collaboration; how will this discipline further evolve?
Create

Many companies dabble in some form of new technology, but repositioning your company brand to be known for that is whole different matter
Effect

Trade has been an ever-present topic in 2018.  How huge economies like the EU and US decide to cooperate will set the pace for the rest of the world.  But first they need to effectively communicate.
11:45 - 12:45
Workshop

When all hell breaks loose, the only thing you must save at all cost is your credibility, survival depends on it. Daily examples of reputation fiascos abound and organisations appear not to learn from their mistakes.

In the context of social media, fake news and low attention span, sensitive, authentic and fast communication is key, but not without ‘walking the talk’. Join this engaging session to learn how your organisation can protect reputation in a crisis to survive and also emerge stronger from it.

13:00

Lunch

14:15
Trust

In highly commoditised industries like manufacturing and airlines, reputation can be a difficult thing to keep a hold of – it is on the line every time a product hits the market.  Here learn how companies turn around their corporate reputation after a crisis.
Evolve

In B2C organizations, customers rule your reputation.  Control is in the hands of third party sites and youtube comments.  But learning from industries that put that increased scrutiny to good use can make the difference between a crisis and a successful campaign.
Philipp Schindera

Philipp Schindera

SVP Corporate Communications
Deutsche Telekom AG
Philipp Schindera is Senior Executive Vice President of Corporate Communications for Deutsche Telekom. He leads all communications activities for Deutsche Telekom and its affiliates worldwide including communications with media employees and the general public, and is also in command of corporate responsibility. In his role, Mr Schindera reports directly to Deutsche Telekom’s CEO, Tim Höttges . Prior to his current position, he was Head of Corporate Communications at T-Mobile International from 2003-2006. He has held a variety of roles with the company, which he joined in 1996, including Head of Press and PR. He began his career as a radio
journalist for various radio stations in Germany
Create

Sometimes it takes a full 360 degree view of a situation to truly understand it’s impact.  The Red Cross does just that, taking their potential donors and volunteers on a heart-wrenching tour of what destructed regions have been turned into.
Ariel Rubin

Ariel Rubin

Head of digital content
International Committee of the Red Cross
Effect

Not all industries have an easily digestible or excitable product.  Many work in highly technical fields. So using tools to help employees engage with that highly technical content can create the kind of culture you feel at the google’s of the world.  Learn to break it down.
14:45
Effect

This session will explore how communications leaders across the world are responding to an increasingly fractured landscape – from the impact of Brexit and tweets from @realDonaldTrump, to the rise of corporate activism, and the implications of Amazon’s Alexa providing a microphone into millions of living rooms.
Matthew Painter

Matthew Painter

Managing Director
Ipsos MORI Reputation Centre
Matt has spent 15 years advising senior communicators from some of the world’s most respected brands on how to measure and manage their corporate reputations, and engage more effectively with the people who matter most to their businesses. He is a member of Ipsos’ Public Affairs Management Board.
Evolve

Many countries and target groups, a large mix of PR, science communication, Public Affairs, VIP management and event marketing: The ESA communication department never sleeps. Convento CEO Rainer Maassen and Bernhard L. von Weyhe from ESA have had the tremendous challenge since several years to help spread exciting mission topics, events, media invites and VIP agendas via the Convento CRM tool. Themes range from Earth observation to astronaut missions, planetary exploration, navigation and space policy. Convento now allows to efficiently send & track all this via a central hub.
Create

As technology transforms our world, we risk focussing too much on the technology itself, instead of its ultimate end goal: enhancing the human experience.

The breakthrough brands and corporations of tomorrow will Think Human, putting their audiences’ human needs, wants and values at the heart of everything they say and do.

We’ll explore the benefits of adopting a Think Human mindset and the consequences of not doing so, best practice examples and the key steps your business can take to get there.

Rod Cartwright

Rod Cartwright

Executive Consultant and EMEA Regional Director
Text100
Rod is Regional Director of Text100 in EMEA and sits on the firm’s global executive leadership team. He specialises in reputation management, integrated marketing communications, issues & crisis management and stakeholder & influencer engagement. Rod has advised major corporations and brands ranging from Nissan, IBM, Malaysia Airlines, Dell, Accenture and DHL to Toyota, Western Union and P&G.
Effect

In an age of content marketing, how can organisations connect a multitude of product level communications to strengthen, rather than dilute the corporate brand? In a world where product or service can be replicated overnight with little to no differentiation, it takes something more to connect with our audiences to drive brand loyalty.

Now we purchase from and believe in the brands we love, not just because of the products or services they offer, rather a sense of shared values.  Whether it be a cause, interest, passion or belief system, these non-purchasable shared interests become the fabric of our brand to consumer relationship. This makes the connection between the customer and the brand all the more deep and emotive, driving a greater sense of commitment.

The benefits for the organisation include increased sales revenue, and improved customer retention, but the largest win of all is that of brand resilience!  A resilient brand is a future proofed brand, the strongest of competitive advantages.

Investis will be sharing the secrets of what a business can do to convey values at a simple product communication level, to impact your overall corporate brand.

Simon Gittings

Simon Gittings

Creative Director
Investis
As Creative Director, working with the lnvestis inhouse team, Simon guides clients through the creative process, helping them to tell their story and enabling them to better connect with their audiences. Balancing his passion for digital and a curiosity for all things new with the fundamental need to contribute to client's business performance, Simon enables some of the most ambitious brands to reach their full digital potential.
15:15

Break

16:00
Trust

In a disruptive world, insights about public opinion, stakeholders and upcoming topics are indispensable for top management. Excellent communication departments deliver these information through daily news briefings, media monitoring, survey results, and other reports like scenarios or benchmarks. How can this be done in real-time on a global scale? What is necessary to make such information meaningful for executives and internal business partners? And how are communicators across Europe prepared to deal with fake news that challenge reputation and trust in their brands, leaders and organizations? This session combines results from the new 2018 edition of the European Communication Monitor, the largest empirical study in strategic communication worldwide based on almost 3,100 respondents from 48 countries, with best practices from a global company, a forerunner in data-driven news management and monitoring. The discussion and Q&A will allow participants to share their experiences and questions.
Evolve

We have entered a new era, driven by the democratization of engagement, driven by social media, and reflecting the rise of global populism.  Today, everyone has a voice, and is willing to use it in service of activism and advocacy. Business strategy must evolve accordingly, moving away from one-way, “broadcast” communications, to authentic partnerships – with local and global NGOs, community and national leaders, employees and investors – across a wide range of cultures, geographies and expectations.
Simone Niven

Simone Niven

Group Executive, Corporate Relations
Rio Tinto PLC
Simone was appointed Corporate Relations Group executive in January 2017. Simone joined Rio Tinto in 2008 and has accountability for the Group’s reputation and corporate relations areas – external affairs, communities, media, brand, reputation and employee communications. She also has responsibility for the leadership of the country and regional office teams including Africa, Australia, Canada, China, the European Union, India, Japan, UK and the US.
Prior to joining Rio Tinto Simone spent over 15 years working in senior roles at some of the world’s largest companies across many continents, including Vodafone, the United Technologies group, Smiths Group plc and Smith & Nephew plc in a range of corporate relations fields.
A graduate of the University of Canberra, Australia, Simone has lived and worked in Sydney and London. She began her career in communications in 1993 as a communications officer at the Grains Research and Development Corporation.
Simone is a board member of both The Extractive Industries Transparency Initiative (EITI) and the UK-Japan 21st Century Group.
Create

COMMUNICATION ROUNDTABLES

16:30
Evolve

A barrier to effective PR measurement is a belief that management only wants AVEs, reputation can’t be measured, and budgets barely cover a PR agency retainer—never mind a media intelligence agency. We’ll debunk these myths with simple steps to build measurement into plans and secure C-suite buy-in to the shift from quantitative to qualitative analysis in an era of social media and web analytics.
Paul Venn

Paul Venn

Managing Director, International Business
CARMA
Paul has worked in communications for 25 years in senior positions in global PR consultancies, and in-house for twofour54 Abu Dhabi leading global PR, Events and Sponsorship. He joined CARMA in 2015 and uses his deep knowledge of communications to consult clients on the integration of measurement into PR strategy and plans.
Effect

The pressure for businesses to innovate, to transform is on. When traditional business and innovation hub cultures clash, communication has the power to bridge the gap. Today’s always-on society adds another layer to the complexity we are already facing. Is agility the answer for communicators?
Hanning Kempe

Hanning Kempe

General Managing Director
FleishmanHillard Germany GmbH
Hanning Kempe is General Managing Director of FleishmanHillard Germany.
With more than 25 years of experience he is recognized as an executive communications consultant in all aspects of reputation and issues management, corporate strategy, corporate, change and crisis communications.
17:00

Change Rooms

17:10
Closing Session

David Noel is the Co-Founder of Role Models, the series of events and podcasts that capture and share stories from women we look up to.  He has interviewed everyone from Brigitte Zypries to Beth Comstock and here, he will take the stage to discuss what it takes to be a good communicator and a great leader in a male dominated industry with a surprise guest!
17:55
18:15

End of ECS day 1

19:00

After closing out the first day of the European Communication Summit, the ECS community traditionally gathers to celebrate and network.  Join us on Wednesday night to get the party started after a long day of content with a drink and a view of the river Spree.  We’ve got a cocktail bar, interactive art and activities, and a dance floor to get you started.  And a few surprises along the way to give you that full Berlin experience…

Private Workshops

14:15 - 15:15

CASE STUDY: How to Future-Proof Your Brand

16:00 - 17:00

Trust is your organisation’s most valuable and most perishable asset.  We can identify risks, but how do we build resilience?   Jon Chandler and Liam FitzPatrick of Quiller Consultants will explore with you the main threats to your Trusted status, identify how to mine data and insights, forecast  reputational risk and develop the strategies to build resilience and protect your organisations.  This interactive session will draw on their experience and that of the attendees.  You’ll leave with some fresh thoughts about Trust and how to earn and maintain it.

Thursday, 14th June 2018

08:00

Registration

09:00

Welcome Remarks

09:15
Keynote

Trust is hard to earn and easy to lose.  But in today’s see-sawing landscape, it is arguably the most important asset a company has.  These days, one of the world’s largest organisations puts its trust and communications in the hands of Frank Shaw, their CCO.
Frank X. Shaw

Frank X. Shaw

Corporate Vice President, Corporate Communications
Microsoft Redmond
In this role, Shaw is responsible for defining and managing Microsoft's communications strategies worldwide, company-wide storytelling, including planning and execution, product PR, consumer marketing, media relations, executive communications, employee communications, global agency management and military affairs.

Frank is an avid technologist and digital conversationalist with a Twitter following of more than 26K <@fxshaw>. In 2016 he was recognized by Business Insider as #1 on a listing of the 50 best PR people in Tech, and was awarded a SABRE Award for Outstanding Individual Achievement in 2016.

With more than 20 years of experience in communications, Frank has led diverse teams representing government, entertainment, food and retail. Prior to joining Microsoft in 2009, he was president of the Microsoft account worldwide at Waggener Edstrom Worldwide where he held key responsibilities for all global PR, communications and influence efforts.
10:00
C-Suite Panel

What’s the role of communications on an executive level?  When most people hear the words communications executive, they think of someone writing press releases, or more recently, the person behind a company’s twitter feed.  But the comms role serves a much larger and broader function. Making the importance of that role heard can be a challenge in a room full of other c-suite executives. So how do these executives make sure communications gets its due?
10:45

Break

11:15
Trust

Learn from global leading search firms Korn Ferry and Russell Reynolds Associates as they talk through what they look for in today’s communications leaders.  It is an ever-evolving set of skills.
11:45
Evolve

As the working environment continues to evolve, so must organisations.  Here learn from two executives who share jobs with counterparts – giving both them and their teams the flexibility and drive to be more creative.  
Evolve

When a company’s intangible assets are managed in a coordinated way – they make a greater impact on the business. Hear Caliber’s approach to doing so using real-time digital tools, and learn how Airbus links brand and reputation to business strategy.
Create

In an industry where creativity and Innovation are often sacrificed in favor of franchises and proven IP, how do you convince Hollywood creators to embrace an entirely new and risky medium? Finding solutions and ways around this monetization challenge is key to getting content made in VR, and often involves thinking bigger than just one avenue.
Cathy Twigg-Blumel

Cathy Twigg-Blumel

Co-Founder and Chief Production Officer
The Rogue Initiative
Twigg began her career at MTV Films where she was responsible for discovering new talent and adding projects to the development slate. Over her industry tenure, Twigg has served at Dreamworks Television Animation, Sony Pictures Television, Bandeira Entertainment and Dreamworks Animation working on several live-action television series and notable projects including Toonsylvania, Invasion America, KUNG FU PANDA, MONSTERS VS ALIENS, HOW TO TRAIN YOUR DRAGON, SHREK THE HALLS, MADAGASCAR, MADAGASCAR 2, PENGUINS OF MADAGASCAR, TIGERLAND, SLAP HER, SHE’S FRENCH and THE LOVE LETTER.

Using her well-rounded film, animation, television and worldwide product distribution experience, she has produced, directed and written several short films and web series and is currently developing the company’s IP for VR, interactive, feature and television projects.
Effect

Politicians wielding a toxic, dehumanising “us vs them” rhetoric are creating a more divided and dangerous world, and could lead to global pushbacks on human rights.
Thomas Schultz-Jagow

Thomas Schultz-Jagow

Senior Director, Campaigns and Communications
Amnesty International London
Thomas Schultz-Jagow is the Senior Director of Campaigns and Communications at Amnesty International. He leads on the organization's brand strategy, global campaigns, communications and media strategies as well as language services. He is a key spokesperson on Amnesty International's campaigns and on organizational issues.

Thomas previously held Director-level campaigns and communications roles at Oxfam GB, WWF (World Wildlife Fund) and Greenpeace International. He holds degrees in Political Science and History.
Effect

More often than not, companies view CSR as a nice to have, not a need to have.  How do you convince your organisations that CSR is not just a PR stance – but an added benefit to their bottom line?
Mark McKenzie

Mark McKenzie

Global Marketing & Communications Director for Sustainability Services
KPMG N.V.
12:15

Lunch

13:30
Trust

CASE STUDY : Stakeholder trust through purpose and value

Anna Trane

Anna Trane

Head of Corporate Media Relations & Press
NCC Group
- Head of Corporate Media Relations at NCC, largest construction company in the Nordics, listed on Nasdaq Stockholm
- Moderator, Key Note Speaker and Blogger
- Former presenter and commentator at Swedish Television
- Winner of IRE prize (Investigative Reporters) for investigative reporting in Swedish business
- MBA in International Economics at Uppsala University
- Cofounder of Leadership yoga
- Certified Yoga Instructor at Yoga Alliance
Evolve

Some embrace change the moment it is introduced, while others can go as far as to greet it with active hostility. Whatever type of organization you work for, it’s paramount to leverage change management in order to ensure change adoption. What strategies and tools are effective ? How can the communication function support a successful transition?
Simona Radu

Simona Radu

Internal Communications Business Partnership Director (Global)
Schneider Electric
Simona Radu drives global employee and leadership communications for Schneider Electric, whose workforce of 140,000 people is spread over 100 countries. She oversees the design and deployment of internal campaigns and strategic projects and enjoys moderating large-scale events and interviews with senior executives. With 10 years of business, marketing and communication experience, her knowledge and experience in terms of Change Management is key to Schneider’s internal campaigns today.
Create

There are dozens of debates on AI, its uses and its ethics.  For companies looking to move into the space, how do you do that ethically?  How do you let your employees and shareholders know?
Liam Benham

Liam Benham

Vice President, Governmental Programs, Europe
IBM Europe
Liam leads government affairs activities for IBM in Europe, including relationships with the European Union institutions in Brussels and national governments across the continent. He leads a team of more than 25 government affairs professionals.
Key areas of focus include AI, privacy, cyber security, digitization of industry, intellectual property, trade policy, workforce flexibility and pensions, digital skills, taxation and the creation of a Digital Single Market in the EU.
Liam joined IBM in February 2012, having spent 15 years in senior government relations positions at Ford Motor Company, based in the UK, Brussels and Asia Pacific.
He is Vice Chair of the BusinessEurope Digital Economy Taskforce and has served as a Board Member of the American Chambers of Commerce in the EU and Thailand, as well a Board Member of DIGITALEUROPE.
Liam holds a Degree in Politics from the University of Bristol, in the UK. He resides in Tervuren, Belgium, with his wife and three children.
Effect

For many companies, climate is no longer a differentiator but a necessary business consideration. So how do you enable your internal and external audiences to understand and echo a company’s often complicated climate related goals and the connection with business strategy and individual opinions about the environment?
Mike Hall

Mike Hall

Director of Communications & Government Relations, EMEA
Ingersoll Rand International Ltd.
Micheal Hall, Communications Manager, joined Pioneer Europe in 2003, and is responsible for developing and coordinating internal and external communications strategies and tactics to support Pioneer Hi-Bred’s European Operation’s goals. Supporting the Regional Director for Europe, Hall leads external and internal communications strategies across a business region spanning some 42 countries and 1,200 employees. He sits on the management team for Europe, and coordinates closely with both Pioneer global public affairs and DuPont regional public affairs. Prior to taking his current role, Mr Hall was primarily responsible for developing, coordinating and executing communications materials and strategies in support of Pioneer’s biotech and conventional seed products. His background also includes working at the European Parliament and the UK Parliament, as well as holding various European student political posts. He holds a BA (Hons) in Political Sciences from Loughborough University, in the United Kingdom.
14:00
Trust

Believe it or not, your mobile devices are made insecure on purpose.  Your websites have holes for a reason, and your platforms are not infallible.  Learn from a codebreaker what it means to really have a secure system – one that won’t have you in a crisis later.
Dr. Karsten Nohl

Dr. Karsten Nohl

Chief Scientist
SRLabs in Berlin and Hongkong
Karsten is a cryptographer and security researcher. He likes to test security assumptions in proprietary systems and typically breaks them. His professional work includes support of Reliance Jio, the fastest growing telco in the world.
Evolve

Many communications strategies are targeted at individual consumers, but B2B companies have a unique challenge to tackle: addressing both the individual and the company as a whole.
Create

The conversation seems to be everywhere: crypto will change the world.  But what does that actually mean? And how do you capitalise on it? Should you be?
Effect

When running non-profit organisations, communication is one of your most important tools.  It’s how you get funding, work through time-strained emergencies and raise awareness. So how do you handle the strategising of something as delicate as a global crisis?
14:45

Change Rooms

15:00
Closing Session

Over the past few decades, communication has changed immensely and at an increasingly rapid rate.  Generations are getting smaller, and are now defined by their behaviour rather than their birth years.  So anticipating what comes next is an ever-increasing challenge.

 

Chloe Combi is an expert on youth issues and the author of Generation Z.  Here, she will break down the behaviour behind your next generation of viewers and consumers.

Chloe Combi

Chloe Combi

Author, Generation Z
Chloe Combi is a writer, consultant, speaker and expert on youth
issues. She advises both side of the government in the UK
and has worked with the London Mayor advising on youth policy. She writes for
the UK Times, Guardian, Independent, TES and Daily Mail, and her first
book, Generation Z, Their Voices, Their Lives was published by Random House
and is being turned into a series with a major broadcaster. She is currently writing
her two next books. She advises brands all over
the world about future strategies and her clients include Coca-Cola,
Pepsi, Saatchi, Virgin, Red Bull, Vodafone and Disney. She lives in London.
15:45

End of ECS 2018!

Private Workshops

11:15 - 12:15

What do you think of when you hear ‘Brand Governance?’

Guidelines? Approvals? Bureaucracy?

Think again.

Globalization, a multiplication of brand touch points, an explosion of two-way communication. They all lead to the need for a new approach, more inspired than instructed.

Enlightened organizations are already shifting away from the traditional model.

Join us to discover the missing link in Brand Governance and find out where you sit on the Brand Governance Maturity model.

13:30 - 14:45

Corporations make large investments to build up and strengthen their brand. However, many do not take into account that their brand is communicated with every presentation – no matter if internally or externally. In this session you will learn how to ensure that all presentations in your company conform to your brand – saving you and your colleagues’ valuable time!
Julian Kornmaier

Julian Kornmaier

Head of Product Services & Product Manager
Made in Office GmbH