Day 1: 28 May
Best Case: How to inspire, how to change: stepping out of your comfort zone and ensuring sustainable change
Many people experience a “realtime-illusion”, believing that their daily business is completely determined by news, day-to-day questions, current problems and the reaction to it. In such situations justifying the past or sorting-out the present is often dominant over projecting a future.
In the face of such challenges, how can strategies be developed and consistently pursued or at least provide some resilience against the unexpected? Apart from good defense, what helps to build a solid attack and a system of communications?
Insight: Managing the Aftermath: The concept of consequence management
RB has 45,000 employees and is present in 6 continents. It sells 20 million products a day, including ranges of Dettol and Lysol which have now been recognised as being effective at inactivating SARS-COV-2. The company last week took an open-source approach to sharing its guide to returning to the workplace via social media. When it comes to communications, there have been a myriad of small changes and trade-offs since March.
This session will share some of the practical ways in which the team at RB approached comms during this time – from getting everyone out of the offices, to now considering how and if to get people back into them and some of the ways in which this period has resulted in opportunities for communicating differently.
In this fireside chat, Marian will share her insights into tomorrow’s transformational trends and will explore how we can inject calm, civility, and clarity into a world that can seem to be spinning out of control. Marian will also talk about the huge challenge she has taken on as senior vice president, global communications at Philip Morris International as the company undergoes the biggest transformation in its history to help address the problem of smoking.
Day 2: 29 May
The question should now be: what is next in the new normal world? How is this virus and the fallout going to change communications? Are business trips a thing of the past for non-field personnel? Is the physical trade show on the way out? How are we going to engage with customers in a world of social distancing?
While we suspect that face to face contact will continue to be a key sales tool, digital/VR experiences might replace the early stages, and the use of technologies will take a larger share.
During this ‘Insight’ speech, we will look at how customer experiences are evolving and why a #humanless culture will never be the answer.