Programme

Engage
Evolve
Explore
Effect
Workshop

Day 1: 23rd May

08:30AM-09:30AM

Registration

09:30AM-09:45AM

Welcome Remarks

Karin Helmstaedt

Karin Helmstaedt

Moderator
Karin Helmstaedt is a Canadian-born journalist, moderator, and TV host based in Berlin. She studied in Toronto, Montreal and Paris, and had her first career as a member of Canada’s National Swim Team, participating in World Championships, Commonwealth and Pan American Games. It was from the international sporting arena that she embarked on her journalistic career, covering major sporting events, reporting extensively on doping, and eventually moving into broadcasting. Since 1999 she’s been one of the most constant faces on Germany’s global TV broadcaster Deutsche Welle, hosting news and cultural magazines as well as special events. Fluent in English, French and German, Karin is also a sought-after moderator and facilitator for conferences and events around Europe, with experience in a broad range of sectors including communications, food and agriculture, and rail transport.
09:45AM-10:30AM

While machine learning and artificial intelligence off er immense potential for businesses, they also give way to new forms of exploitation, intimidation, and sabotage. For example so-called “deep fakes” are becoming increasingly realistic and resistant to detection. Individuals as well as businesses are in need of solutions for the problem of disinformation and fake news that is polluting the information environment. Might digital alter egos be a feasible approach?
Rand Waltzman

Rand Waltzman

Deputy Chief Technology Officer
RAND Corporation
Dr. Waltzman has 35 years of experience performing and managing research in Artificial Intelligence applied to domains including social media and cognitive security in the information environment. He is currently Deputy Chief Technology Officer and a Senior Information Scientist at the RAND Corporation in Santa Monica, CA. Prior to joining RAND, he was the acting Chief Technology Officer of the Software Engineering Institute (Washington, DC) of Carnegie Mellon University. Before that he did a five-year tour as a Program Manager in the Information Innovation Office of the Defense Advanced Research Projects Agency (DARPA) where he created and managed the Social Media in Strategic Communications (SMISC) program and the Anomaly Detection at Multiple Scales (ADAMS) insider threat detection program. Dr. Waltzman joined DARPA from Lockheed Martin Advanced Technology Laboratories (LM-ATL), where he served as Chief Scientist for the Applied Sciences Laboratory that specializes in advanced software techniques and the computational physics of materials. Prior to LM-ATL he was an Associate Professor in the Department of Computer Science at the Royal Institute of Technology in Stockholm, Sweden, where he taught and performed research in applications of Artificial Intelligence technology to a variety of problem areas including digital entertainment, automated reasoning and decision support and cyber threat detection. Before his professorship he served as a DARPA Program Manager focusing on Artificial Intelligence and Image Understanding. Dr. Waltzman has also held research positions at the University of Maryland, Teknowledge Corporation (the first commercial Artificial Intelligence company in the world where he started in 1983), and the Applied Physics Laboratory of the University of Washington.
10:30AM-11:20AM
Panel

Business leaders and communicators operating in global contexts are challenged by the imminent disintegration of Europe due to the rise of populism, by global political instability and by general mistrust in the media system as well as dissemination of fake news and disinformation. In which way can and must they adapt to the fast-changing requirements of the political and the media system and how can they transform their businesses as well as their communications in order to impede being left behind by competitors from emerging markets?
Pierre Goad

Pierre Goad

Group Managing Director and Group Head of Communications
HSBC Bank plc
Pierre Goad rejoined HSBC Holdings plc in July 2011 as Global Co-Head of Communications. He has extensive international experience and was previously Global Head of Corporate Communications at Zurich Insurance Group in Switzerland, and before that held a series of strategy and communications roles at HSBC in Hong Kong and London.

Pierre was also a correspondent and editor at the Canadian Broadcasting Corp., The Wall Street Journal and Asian Wall Street Journal. He is a Canadian and British citizen and Hong Kong permanent resident. He is married with four children.
Anthony Gooch Gálvez

Anthony Gooch Gálvez

Director Public Affairs & Communications
Organisation for Economic Cooperation and Development
Anthony Gooch joined the OECD in 2008. He is responsible for developing and implementing the Organisation's public affairs, communications and publishing strategies engaging globally with the breadth non-governmental stakeholders on all areas of public policy.

During his time at the OECD, he co-ordinated the Organisation’s 50th Anniversary and its rejuvenated mission to deliver “Better Policies for Better Lives” by conceiving groundbreaking initiatives such as the Better Life Index (www.oecdbetterlifeindex.org). Through the ongoing Crisis he has worked to enhance the OECD's relevance in a changing world by combining its reputation for rigour and expertise with the latest communications and technological developments.

From 2006 to 2008, he headed the European Commission’s Media and Public Diplomacy operations in the United Kingdom. Between 2003 to 2006, he was based in Washington DC, heading the Commission's Media and Public Diplomacy operations in the United States, focusing on EU-US trade relations, competition cases such as Microsoft, EU global environmental and energy initiatives, bilateral negotiations on Open Skies and homeland security issues.

From 2002 to 2003, he was the EU’s Visiting Fellow to the University of Southern California Los Angeles Annenberg School, and became a Fellow of the USC Center for Public Diplomacy in 2005.

Between 1999 and 2002, he acted as the EU’s Trade Spokesman and special adviser to the EU’s then chief trade negotiator Commissioner Pascal Lamy, participating in WTO Ministerial Meetings in Seattle and launching the Doha Round, negotiating China's WTO entry, Free Trade Agreements with Latin American and African countries, launching the Everything but Arms Initiative and work to improve access to lifesaving medicines for the world’s poorest countries.

He has a Postgraduate degree (DEA) in Political Science & International Relations from the Institut d’Études Politiques de Paris and an MA in Modern History from Cambridge University.

11:20AM-11:50AM

Break

11:50AM-1:00PM
Fishbowl

We live in an age of mistrust. Across Europe, trust in the mass media and journalism is declining. What does this mean for communication professionals? Can we still be successful if top executives, internal clients and the general public lose trust in us and our activities? Can transparency revert the trend? This panel reveals fresh insights from the 2019 European Communication Monitor study and views from communication leaders. Attendees are invited to join the debate and share their experiences.
Prof. Dr. Ansgar Zerfaß

Prof. Dr. Ansgar Zerfaß

Professor and Chair of Strategic Communication
University of Leipzig
Dr. Ansgar Zerfass is Professor and Chair of Strategic Communication at the University of Leipzig, Germany, and Professor in Communication and Leadership at BI Norwegian Business School, Oslo, Norway. He was awarded with the renowned Jackson Jackson Wagner Award by the Public Relations Society of America, and is lead researcher for the European Communication Monitor (ECM), the largest annual study in strategic communication worldwide, now in its 13th year, a joint project by EUPRERA, the European Public Relations Education and Research Association, and EACD.
Prof. Dr. Dejan Verčič

Prof. Dr. Dejan Verčič

Professor of Public Relations
University of Ljubljana
Dr. Dejan Verčič is Professor and Head of Department of Communication at the University of Ljubljana, and Partner and Knowledge Director in the strategic communication consultancy Stratkom d.o.o., Slovenia. He holds a Ph.D. from the London School of Economics and was a Fulbright scholar at San Diego State University, USA. He was awarded inter alia the Pathfinder Award by the Institute for Public Relations (IPR) in New York. He is a member of the ECM research team, and since 1994 he organizes the BledCom research symposium.
Angela Howarth

Angela Howarth

Director Marketing Communications / Board Member
World Green Building Council
From March 2012, Angela Howarth has been Climate-KIC’s Head of Communications. She is responsible for leading corporate communications for this European initiative on climate change.

Angela has and continues to develop and build brand reputation for Climate-KIC. She has created a corporate brand strategy and partner brand strategy that has been implemented across Climate-KIC’s 13 European hubs. In this role she is also responsible for the Climate-KIC communications strategy, media relations, managing creative suppliers and leads the corporate communications team from across Europe. Angela is a highly motivated, strategic marketing communications professional, with over 13 years’ experience developed across private, public and not for profit sectors. She has a proven ability to manage people, budgets and clients; secure new business and build partnerships.

She has a wide range of past experience working with organisations such as the Foreign & Commonwealth Office, Greater London Authority, London Remade and London Borough of Lambeth. Angela’s campaigns have received numerous awards, namely the Foreign & Commonwealth Office, Know Before You Go Champions League PR Campaign which won the Government Agencies and Parties category at the European Excellence Awards 2009 and the Travel marketing award runner up in the innovative marketing category 2011 for Tales of the unexpected bookmarks distributed in high street bookshops.
11:50AM-12:20PM
Insight

Authentic employee-led stories form the basis of Siemens’ employer brand strategy. In her talk, Rosa Riera will share how Siemens developed its storytelling-based strategy in a process of co-creation across multiple functions and countries, using technologies like VR and AR and enabling a meaningful storytelling concept that helps create relevant content for the talent market.
Rosa Riera

Rosa Riera

VP, Employer Branding and Social Innovation
Siemens
Rosa Riera serves as VP, Employer Branding and Social Innovation, at Siemens AG. She is currently overseeing the transformation of the Siemens employer brand. She is passionate about innovative solutions for collaboration in the workplace. Rosa believes that creating the right conditions for talent to thrive will become an ever more pressing concern for ambitious businesses. She sees herself as an HR immigrant, having started her career in communications and marketing and moving into the HR field only a few years ago. Rosa has worked in Siemens’ industry and healthcare segments at various locations in Germany and the United States.
12:30PM-1:00PM
Insight

Redefining Internal Communications

Kieran Ivers

Kieran Ivers

Employee Communications Consultant
Poppulo
11:50AM-1:00PM
Case Study

The development of product demos has stagnated, videos and models no longer cut it. We need to differentiate from traditional marketing collaterals and develop compelling visuals which are needed in an industry where some of the most powerful solutions are often digital and therefore intangible. There’s a reason why Formula1 is the number one spectator sport, and there’s a reason why people go to rock concerts. We love the experience. The physical impact. Emotion and excitement. That’s what experiential marketing is all about. It gives people the chance to get to know brands personally. It involves them. It lets them make a choice. And now, thanks to social media and the digital world, experiential marketing can take on a whole new, huge dimension both for internal and external communication strategies. In his talk, Duccio Manetti will speak about the potentials that VR and AR offer for communications, showcasing the technologies and their opportunities live on stage.
Duccio Manetti

Duccio Manetti

Demand Generation & Commercialization Manager
Baker Hughes, a GE company
Duccio Manetti studied Philosophy of Language and Philosophy of Science at the University of Florence in Italy. Following his first degree, he earned a second degree in Science of Communication and a PhD in Cognitive Sciences.

After his studies he was appointed Junior Professor and Researcher at the University of Florence and collaborated with local institutions and government for scientific divulgation and communication projects, both online and through local events. Duccio Manetti is the Editorial Manager and founder of the international scientific journal Humana.Mente (www.humanamente.eu).

In 2011 he joined General Electric’s Digital Internal Communications Dept. and he then held the position of Global Digital Strategist for the Oil & Gas business and various global marketing communication roles for GE Oil & Gas headquarters. Today he is Demand Generation & Commercialization Manager for BHGE, managing commercialization and marketing of main product lines.
11:50AM-1:00PM
Panel

The PR2025 study reflects on trends, competences and solutions, communication practitioners will need in the near future in order to remain successful and maintain confidence in the profession. Within this session the results of the study will be presented and discussed, focusing on the technical and business competences communicators should make their priority in the upcoming years and on the solutions organizations and institutions could implement to successfully address them.
Edna Ayme-Yahil

Edna Ayme-Yahil

Corporate Head of Marketing and Communications
Panalpina
Since 2012, Edna Yahil has been the Head of Human Resources Communications at Philip Morris International, where she is responsible for internal and external people-related communications around the globe, runs the global Employee Opinion Survey, and is the strategic communications business partner to the SVP Human Resources and the HR Management Team.

Edna has over 15 years experience in multinationals (Philip Morris International, STMicroelectronics), international organisations (UNESCO/OECD) and academia, covering a full range of disciplines, from internal communications to external relations to online communications.
Julian Trautwein

Julian Trautwein

Head of Communications DACH & Central Eastern Europe
Airbnb Germany
Julian Trautwein is leading the communications for the world largest online accommodation marketplace and hospitality brand Airbnb, across various markets in Europe with 10+ years experience as Communications Director and a track record of maximising the awareness of some of the world’s leading superbrands. He is an advisor in the German tech and startup scene with a strong network to key influencers in media, politics and culture.

Prior to joining Airbnb he consulted clients like Mercedes-Benz, Absolut Vodka, Vans & Coca-Cola while founding his own consultancy, content-production and publishing firm. He started his career working in editorial and publishing at Gruner & Jahr Publishing House in New York City and in various agencies focussing on performance marketing & brand strategy.
Lina Jakucioniene

Lina Jakucioniene

CEO
European Innovation Projects
Lina Jakucioniene has been the Head of Corporate Communication at ERGO Insurance Group in the Baltic States since 2009.

Previous to this, she worked as Head of Public Institution “European Innovation Projects” and Head of the PR company “EIP Communication”, as well as her earlier work, from 2000-2007 as Head of Public Relations Department of the Ministry of Health of the Republic of Lithuania.
Prof. Dr. Ana Adi

Prof. Dr. Ana Adi

Head of Department of Corporate Communication
Quadriga Hochschule Berlin
11:50AM-1:00PM
Workshop

Reports about a wide variety of business crises, including those involving questions about the ethical and moral underpinnings of some large corporations, have recently seen an unprecedented upsurge. Even when crises are not the fault of the organisation involved, they can be devastating. Without the leadership of experienced individuals who know what it takes to manage crises, survival and recovery can be impossible. Business leaders who can harness the kind of crisis leadership skills that can protect reputation are best-placed for long-term success in even the most adverse circumstances. Join CS&A’s engaging session to learn what it takes to lead in a crisis.
Koen Peeters

Koen Peeters

Senior Consultant
CS&A International
Koen Peeters is a Senior Consultant with CS&A International based in Belgium working with clients internationally. Koen joined CS&A in 2010, and has been working with clients to develop and implement risk management systems, develop crisis processes, establish stakeholder mapping and scenario planning capabilities, as well as overall business continuity and contingency planning. He is particularly involved in all crisis exercises including designing scenarios and developing and controlling simulation drills. He helps design and deliver CS&A’s risk, crisis and business continuity training programmes, conducts audits in risk and crisis management and implements CS&A’s own crisis readiness diagnostic CrisisScan© for a wide range of clients across industry sectors.

Prior to joining CS&A, Koen had wide-ranging experience in the distribution sector, assessing risks and optimising the supply chain and had an extensive traineeship at Atlas Copco in Shanghai.
Dirk Lenaerts

Dirk Lenaerts

Joint Managing Director
CS&A International
Dirk Lenaerts is Joint Managing Director of CS&A. Dirk works with clients internationally to assess risk, evaluate their crisis management capabilities and designs response structures and processes specifically suited to their organization, environment, culture, and the risks and issues they face.

Dirk Lenaerts is particularly involved in the development of products and tools, such as Crisiscom© and the FAtool©, that help clients enhance their risk and crisis management capability. He leads the research and planning of risk and crisis scenarios as well as the organization, management and debrief of crisis simulation exercises.
1:00PM-2:10PM

Lunch

2:10PM-3:10PM
Panel

With marketplace disruption, a more idealistic workforce and investment community, and evolving consumer and stakeholder expectations about the societal role of brands, authenticity and transparency are becoming increasingly important.
How do you ensure that your organisation develops and demonstrates the Corporate Character necessary to tread the fine line between “woke” and “fake”, attract, retain and engage the talent you need, and succeed in an increasingly dynamic and complex world?
John Bache

John Bache

Managing Director
VIM Group
John Bache laid the foundation of his career in New Zealand, where throughout the 1990s he was responsible for the full spectrum of brand activities and agency relationships for several national and multi-national organisations.

After moving to his adopted home Germany in 2002, John has spent the majority of the last 16 years running branding projects for his clients at leading global digital agencies Razorfish and AKQA, the pan-European broadcaster Eurosport, and Germany’s largest TV and digital media production house Plazamedia.

Now specialised in helping German organisations with budgeting, planning and executing brand change, he is also the voice behind the German-language brand podcast SiebenMeilenMarken (www.siebenmeilenmarken.de), and over the course of his career has worked together with some of the world's most brand-savvy companies such as adidas, ASICS, Audi, BMW, Deutsche Telekom, DHL, Intel, Mack Trucks, Merck, MINI, Motorola, Porsche, Red Bull, Sony, Swarovski, Toyota, UBS & Volkswagen.
Edna Ayme-Yahil

Edna Ayme-Yahil

Corporate Head of Marketing and Communications
Panalpina
Since 2012, Edna Yahil has been the Head of Human Resources Communications at Philip Morris International, where she is responsible for internal and external people-related communications around the globe, runs the global Employee Opinion Survey, and is the strategic communications business partner to the SVP Human Resources and the HR Management Team.

Edna has over 15 years experience in multinationals (Philip Morris International, STMicroelectronics), international organisations (UNESCO/OECD) and academia, covering a full range of disciplines, from internal communications to external relations to online communications.
Holger Schubert

Holger Schubert

Head of Brand Management
Airbus
Holger Schubert is head of brand management at Airbus. With a background in design and identity business, Holger has worked in aerospace for the last 17 years, with leading brand communications and advertising roles.
2:10PM-3:10PM
Case Studies & Discussion

The digital MagicHome campaign by Rogalski Damaschin PR and Jazz Communication was the most awarded social campaign in Romania in 2017, got over 2 million video views and reached over 240 000 reactions in social media. Meanwhile in Brussels, Aurelie Valtat is leading the team in charge of digital and multimedia innovation at the European Commission’s sustainable development department. During this session, the two communicators who are experts in multimedia innovation and creating innovative digital campaigns, share the results of the campaign and their general insights about how to successfully manage digital and multimedia innovation.
Aurélie Valtat

Aurélie Valtat

Head of Digital | Multimedia | Internal Communication
European Commission
Aurelie Valtat is the Head of Digital and Internal Communications at the European Commission’s department in charge of development and international cooperation. Prior to that she held various communication positions at the Council of the EU, EUROCONTROL and UNESCO.

She is a frequent speaker on all things digital as well as innovation in the public sector.
Dorian Ilie

Dorian Ilie

Consumer Communication Director
Rogalski Damaschin PR
Dorian has a background of 15 years working in communication & PR. His expertise is centered around campaign/project management, strategy and brand communication. In recent years together with the team at Rogalski Damaschin Public Relations he was awarded multiple times at international festivals - Cannes Lions (Gold Lion in 2016 for Salveaza Ciocarlia and Silver Lion in 2018 for MagicHome), SABRE, Digital Communication Award, but also at local festivals such as Effie (Grand Effie in 2018 for MagicHome) and Romanian PR Award, where he fulfilled the role of a juror twice. In 2018 Rogalski Damaschin PR was awarded PR Agency of the Year by the local industry, the highest distinction for an agency.
2:10PM-3:10PM
Insight

Dirk Songuer perceives mixed reality, the internet of things and cognitive computing as one merged super trend. What does ths trend mean for businesses, but also for the people trying to explore and work in this merged field? And what happens if digital transformation actually succeeds? Assuming that every industry does “their homework” and transforms their businesses accordingly, what happens then? What kind of scenarios will inevitably spawn in such an environment and what do they mean for our society?
Dirk Songür

Dirk Songür

Studio Head, Mixed Reality
Microsoft Deutschland
Dirk joined Microsoft in February 2017 to manage the new Microsoft Mixed Reality Studio in Berlin with the focus to help create world-class Mixed Reality experiences together with clients and partners. Previously, he worked at Razorfish as Head of Technology, leading a team of dedicated architects, developers as well as the Emerging Experiences teams for clients like Audi, DHL, Tourism New Zealand and Dubai Tourism. He is curious about technology in general and the way it impacts our society and environments.
2:10PM-2:40PM
Insight

Disruptive technologies are changing the world as we know it. As a result most organisations need to transform themselves to become more adaptive, innovative and increasingly digital. A successful organisational transformation, however, is only possible through a holistic approach that stimulates co-operation across disciplines. Over the past years, ING has set steps to create an integrated collaborative brand experience and communications function. In his talk, Nanne Bos will highlight the thinking behind the structure and steps ING took to put things in motion.
Nanne Bos

Nanne Bos

Head of Global Brand Management at ING
ING Bank N.V.
Nanne H.C. Bos is working as a press of-
ficer at ING Group. In his current role he is
responsible for the corporate media relations
for ING‘s global retail banking activities and
insurance activities in Europe. Mr Bos began
his career as a communications manager at
Siemens and worked as a spokesperson and
management consultant at LogicaCMG in the
Netherlands. He received his M.A. from the
University of Exeter and his B.B.A. from the
European University.
2:10PM-3:10PM
Workshop

Who is influencing whom, and why? How can big data influence communication strategies? How can we navigate the sustainability and SDG landscape? This workshop will explore the holistic advocacy approach, where a deep understanding of the “big” trends is required, and mapping the right influencers is key. Participants will learn how to integrate these insights into effective engagement strategies.
Lukasz Bochenek

Lukasz Bochenek

Managing Director
Leidar
Dr. Lukasz M. Bochenek is Managing Director, International Strategy and Client Service at Leidar. Based in the Geneva HQ, he leads an international team across Geneva, Brussels and London. He supports international companies, organizations and NGOs across sectors to develop effective engagement strategies, processes and measurement frameworks.
3:20PM-3:50PM
Insight

Employee voice is key to a variety of corporate impact metrics such as higher levels of innovation, lower absenteeism and loyalty, which in turn contribute to your company’s success and future sustainability. Influential employees can help drive peer-level participation, and therefore the expression of voice, supported by clever editorial choices. Discover the science of how SAP uses employee communications to achieve outstanding levels of engagement.
Sean MacNiven

Sean MacNiven

Head of Search and Community
SAP SE
Sean MacNiven is the global head of search and community within SAP’s product support organisation. Prior to this role, he led the public relations social media team, and the implementation and development of most of SAP’s key internal and external online news platforms. He is also an active researcher around communications, reputation and change management.
3:20PM-3:50PM
Case Study

OSRAM unlocks the potentials of light to improve people’s lives. Traditionally, the light bulb stood for OSRAM’s core business model. But light is more than: on, off, on, off. The disruptive transformation towards LED challenged business models and called for an adapted corporate culture. Learn about #TheNewOSRAM and the evolution of the company from being the leading lighting producer to being a high-tech champion of photonics.
Martin Bachler

Martin Bachler

Head of Projects & Strategic Planning
OSRAM Licht AG
Since end of 2015 Martin Bachler heads the Projects and Strategic Communication Planning department at OSRAM Licht AG.
Previously, as Director Governmental Affairs, he represented OSRAM's interests within several associations and the European Commission. At the same time, he also represented OSRAM in the United Nations Environment Program Initiative "United for Efficiency". Bachler, who studied European Business Studies in Regensburg and La Rochelle, has been working at OSRAM since 2004. Until 2013 he was responsible for various lamp and light technologies at several stations as Product Marketing Manager and Portfolio Manager.
Johanna Gebert

Johanna Gebert

Strategic Communication Manager
OSRAM Licht
Johanna Gebert, Strategic Communication Manager at OSRAM Licht AG, is an experienced communications professional. With her academic background in both Economics and Communications and experience from various positions in Investor Relations, Business Unit Strategy, and Political Communications in and outside of the company, she combines hands-on communications expertise with a strong strategic orientation and intrinsic drive to transform.
3:20PM-3:50PM
Case Study

Virtual, Augmented and Mixed Reality Headset Sales are steadily increasing and brands need to start preparing for an Internet which will extend into the third dimension. What is the potential of VR and AR for storytelling? How can we use those technologies in communication? In his talk, Michael Neidhöfer, will elaborate on the opportunities these technologies have to offer.
Michael Neidhöfer

Michael Neidhöfer

CEO
Digital Devotion Group
Serial Entrepreneur in XR, KI and Mobile: currently CEO of ZREALITY, Founding Partner of DDG – Digital Devotion Group, Founder and formerly CEO of Netbiscuits GmbH – The Worlds’s Leading Mobile Application Platform.
3:20PM-3:50PM
Interview

Managing international communication departments involves multiple challenges and requires communicators to potentially deal with different objectives and overcome barriers in language, culture, etc. In this interview one comms director managing an international department and one managing a local department in Romania with headquarters of the company in Germany discuss how to find the right balance between local and central needs in international communications.
Bodo von Braunmühl

Bodo von Braunmühl

Head of Communications
Delivery Hero
Bodo v. Braunmühl is spearheading the communications department at Delivery Hero since 2013. He comes from a journalistic background and has worked in different areas of the communications industry such as film, marketing and PR.
Cristina Hanganu

Cristina Hanganu

Communication & CSR Director
Lidl România
3:20PM-4:50PM
Workshop

Uncertainty and volatility are the new normal. Organisations need to forge their own path through a rapidly-changing issue landscape. They need smart, data-savvy corporate affairs experts to guide them. What is a material risk? What is just “noise”? What commercial advantages could we unlock if we interpret the trends and act in a timely way? We will explore how you can become an effective “pathfinder” for your organisation, and master the multiple data sources to make the right calls.
Jonathan Chandler

Jonathan Chandler

Chief Executive Officer
Quiller Consultants
Jon is CEO of Quiller. His vast experience integrating reputation into business strategy, building powerful campaigns and coaching leadership teams includes leading the Communications and Public Affairs teams in Europe, Eurasia and the Middle East at the Coca-Cola Company and Eastman Kodak. He is a Chair of the PRCA Council.
3:50PM-4:20PM

Break

4:20PM-4:50PM
Insight

What do changes in society, shifts in consumer attitudes, fractures in politics, and uncertain international relationships mean for business – and how can communications leaders respond?

Sharing the latest Ipsos research from across the globe, this session will explore some of the challenges and opportunities facing business leaders – including the impact of AI and automation in the workplace, the implications of Gen-Z for corporate communicators, and increasing concerns around data use and privacy.

Matthew Painter

Matthew Painter

Managing Director (UK) – Corporate Reputation
Ipsos
Matt has spent 15 years advising senior communicators from some of the world’s most respected brands on how to measure and manage their corporate reputations, and engage more effectively with the people who matter most to their businesses. He is a member of Ipsos’ Public Affairs Management Board.
4:20PM-4:50PM
Insight

There is a desire for Corporate Communications to understand their recognized impact on the business, and to know how it can be optimally leveraged to drive greater results. But how do you know you have the most effective set of initiatives in place when it’s increasingly challenging to engage and resonate with a myriad of stakeholders? We explore if reputation intelligence provides the answer.
Carsten Wegmann

Carsten Wegmann

Vice President Strategic Accounts Northern Europe
Reputation Institute Denmark
Carsten Wegmann is a Director with Reputation Institute. He leads the firm’s international business strategy, market communications, and client relationships in the EMEA region.

His professional experience spans more than 25 years of strategic advisory and leadership positions worldwide. Carsten’s previous stations include Taylor Rafferty and Gartner, advising clients such as British Airways, Barclays, BP, HSBC, ING, SEB, Shell and Tesco.
Alessandro Bracco

Alessandro Bracco

Director Group Marketing and Branding
ROCKWOOL Group
Alessandro Bracco is currently heading the Group Marketing and Branding function in the ROCKWOOL Group with the goal of driving its transition to a purpose-driven, fully digitilised organization. Alessandro and his team are helping the ROCKWOOL Group to continuously strengthen its brand portfolio through customer intimacy and a business-to-human communication approach. After spending nearly a decade working globally in business development and marketing for the leading player in wind energy, Alessandro knows what truly drives lead generation and conversion. It’s the how well you connect with the heart-beating people you’re trying to help and how you can communicate your unique support back to them.
Alessandro holds a BA in economics from Bocconi University and a MSC in International Management and Finance from Bocconi University and Stockholm School of Economics.
4:20PM-4:50PM
Case Study

As one of the leading manufacturing companies in Europe VELUX defines their customer experience as a central pillar of their digital strategy. In order to also digitally “bring light to life of their customers” they decided to implement an AI Chatbot that automatically answers questions of users based on artificial intelligence and therefore inspires the users with content round about their roof windows and skylight products.
Frederik Schröder

Frederik Schröder

Managing Director
knowhere
Frederik Schröder is the Managing Director of knowhere - a chatbot solution provider based in Hamburg that automates customer communication through chat. He is an expert for chatbots and artificial intelligence as his company manages more than 100 self learning chatbots of customers like Dräger, Greenpeace, Geberit and Ritter Sport. His vision: Transform the potential of artificial intelligence into an enhanced customer experience.
Hanne Gibson Maletti

Hanne Gibson Maletti

Digital Business Development Manager
VELUX Group
Hanne has vast experience working to bridge the gap between the business and the digital product. She has great passion for exploring new digital opportunities to benefit the sales and marketing business and has high focus on the good user experience and successful stakeholder management. Her experience has been garnered from larger global companies such as Novozymes, MAN Energy Solutions, GN – and now VELUX where she supports growth through involvement in new innovative products and strategic initiatives in her role as Digital Business Development Manager.
Alexander Dick

Alexander Dick

Digital Business Development Manager
VELUX Group
Alexander Dick is a seasoned digital practitioner bridging business and product. He has a strong drive towards creating business value while building great user experiences and innovative products. He is transforming his experience from the corporate world (Microsoft) and the startup mentality (Vivino) into a lean melting pod at Velux as a Digital Business Development Manager.
4:20PM-4:50PM
Insight

For most corporate communication departments “keep going” is not an alternative. Not only the way of effectively communicating a brand, but also editorial workflows and the role of communication within the company need to change. Drivers of change range from organizational changes to different content strategies and a common collaboration-environment. This presentation gives a high level view into the future and some precise tips for tomorrow.
Eckhard Klockhaus

Eckhard Klockhaus

Co-Founder
Imory GmbH
Eckhard Klockhaus, founder, managing director and supervisory board, has been involved in the digitization of companies and work processes for more than 20 years. As a keynote speaker and blogger on the topics of the digital future, agile processes and corporate communications, he combines visionary approaches with pragmatic recommendations. Eckhard has worked on projects for numerous broadcasters, media companies and publishers before he dedicated himself to the topic of editorial processes for corporate communicators. He describes himself as a nerd with management experience. In his lectures he combines humor, down-to-earthness and specialist knowledge and motivates the participants to break new ground.
5:00PM-5:20PM

The European Communication Award recognises rising stars who are delivering outstanding communications work on a European level. During these 20 minutes the audience will have an opportunity to choose the best young communicator out of three shortlisted rising stars. Three pitches, big audience and an applause meter will make these 20 minutes super exciting.
5:20PM-6:05PM
Keynote

TBA

6:05PM-6:15PM

Closing Remarks

6:15PM-open end

Dinner & ECS Party

Day 2: 24th May

08:00AM-08:50AM

Registration

08:50AM-09:00AM

Welcome Remarks

Karin Helmstaedt

Karin Helmstaedt

Moderator
Karin Helmstaedt is a Canadian-born journalist, moderator, and TV host based in Berlin. She studied in Toronto, Montreal and Paris, and had her first career as a member of Canada’s National Swim Team, participating in World Championships, Commonwealth and Pan American Games. It was from the international sporting arena that she embarked on her journalistic career, covering major sporting events, reporting extensively on doping, and eventually moving into broadcasting. Since 1999 she’s been one of the most constant faces on Germany’s global TV broadcaster Deutsche Welle, hosting news and cultural magazines as well as special events. Fluent in English, French and German, Karin is also a sought-after moderator and facilitator for conferences and events around Europe, with experience in a broad range of sectors including communications, food and agriculture, and rail transport.
09:00AM-09:45AM
Keynote

The accelerating development of technology and digitization is affecting humans, businesses, and society at large. How do we best navigate these changes to be part of the solution rather than the problem? What questions – including the ethical – do we, as leaders and individuals, need to ask and answer, as we move into the future? Join Laila for her talk and discover together how to thrive in today’s exponential world!
Laila Pawlak

Laila Pawlak

CEO
SingularityU Denmark
As CEO of SingularityU Denmark, Laila heads up the campus in Copenhagen
Science City that off ers a variety of education programs, accelerators, makerspace as well as a co-working space for both startups and corporates leveraging exponential technologies to scale positive impact. Among others she has launched the highly successful accelerator thinkubator; a corporate, crowdfunded
accelerator program that helps corporates work with entrepreneurs and establish their own incubator to kick-start innovation and leverage tech nology. Similarly, she co-founded the award-winning innovation hub DARE2mansion, a professional playground which serves as an incubator, coworking and event space. Laila is also an active angel investor, board member and advisor to politicians and organizations through numerous appointed positions and has won several awards.
09:45AM-10:30AM
Panel

Which demands do successful communicators have to fulfil in terms of implementing digitalization, agile structures and integrated communication? In which ways can and must they collaborate with other departments? What is the role of communication in the economic transformation process? Which leadership, business and technological skills does the modern CCO-position require? Broaden your perspective of the profession and listen to a CTO, a CPO and representatives of a consulting and a communication agency discussing the transforming role of communications and their expectations for communication executives.
Thomas Belker

Thomas Belker

Chairman of the Management Board
TALANX Group
.
10:30AM-11:00AM

Break

11:00AM-11:30AM
Interview

The field of payment services is undergoing radical disruption shaped by forces of innovation,consolidation, new regulation and a rapidly-changing competitive landscape. This calls for a good understanding of the stakeholder universe – and actions driven by relevant insights. Nets, a leader in the European payments industry, will share its journey in this area, and how it supports its successful growth strategy.
Pia Stoklund

Pia Stoklund

Senior Vice President, Head of Group Communications
Nets Group
Shahar Silbershatz

Shahar Silbershatz

CEO
Group Caliber ApS
As CEO of Caliber, a Copenhagen-based brand & reputation consultancy, Shahar helps his clients build a strong and lasting corporate character through providing a mix of strategic consulting, stakeholder insight and digital solutions. He has an MBA from Columbia Business School and over 20 years of experience working at leading consultancies in New York, London and Copenhagen – advising some of the world’s largest companies in the areas of marketing, communications, business strategy and stakeholder relations.

Shahar’s activity in the areas of reputation management and corporate branding extends to public speaking in industry events, publication of thought leadership and guest lecturing at academic institutions like the Danish Institute for Study Abroad, Copenhagen Business School, Quadriga University and Erasmus University Rotterdam.
11:00AM-11:30AM
Insight

The problem with digital transformation often stands with the fact that while customers develop digital usage, staff remains out of the game and refuses change. This session will focus on the quest to embark communicators and persuade people, used for years to nice story writing, bred in the cult of secured validation, with a deep sense of corporate mission that their world has evolved and that the method to engage staff has changed too!
Jean-Paul Chapon

Jean-Paul Chapon

Head of Digital Communications & E-Reputation
Société Générale
11:00AM-11:30AM
Workshop

TBA

11:00AM-12:10PM
Panel

How do you make this ambition a reality?

Who are the former corporate affairs directors turned business leader role models to emulate?
And what advice would they give to ensure you are a credible contender?

Broome Yasar and Andrews Partnership will share their latest leadership report focused on a series of insightful interviews with inspiring former communications leaders who have each successfully transitioned to CEO, managing director and equivalent business leadership roles.

Joined by a panel of business leaders who have successfully made the move, each will share their experience and advice on the skills required to ensure a successful transition.

Oskar Yasar

Oskar Yasar

Managing Partner
Broome Yasar Partnership
Oskar is a global leader in corporate affairs and investor relations executive search. He established the Partnership in 2013 after nine years as board director for a specialist communications recruitment firm. Oskar is a former senior consultant at Citigate Dewe Rogerson where he advised on transactions and IPOs including the £9bn pan-European IPO of Orange and E.ON’s acquisition of Powergen.
Katrina Andrews

Katrina Andrews

Managing Partner
Andrews Partnership
Anna Mitchell

Anna Mitchell

Consultant
Vesuvius plc
Anna is a commercial business leader with more than 20 years’ international experience. Having previously led global communications at law firm Freshfields Bruckhaus Deringer and then Coats Group plc, in 2015, Anna successfully moved from corporate affairs to operational and P&L roles as managing director of Coats Crafts UK. In late 2016 she was asked to set up a new global business unit to service Coats’ smaller manufacturing customers through a purely online business model. Anna now consults to listed and privately held companies in manufacturing, fintech and professional services.
Anna has established and led global diversity and inclusion programmes focused on moving more women into senior management roles and has board experience as a trustee director on a listed company pension plan.
Sue Clarke

Sue Clarke

Non-Executive Director
Imperial Brands, AkzoNobel, Britvic and Bakkavor Group
Sue is currently non-executive director on the boards of AkzoNobel, Imperial Brands, Britvic and Bakkavor and was formerly managing director of SABMiller Europe prior to its merger with Anheuser-Busch InBev in 2016. She joined SABMiller in 2003 as corporate affairs director and was a member of the executive team that built the business into a top five FTSE company. Previously, Sue held director of corporate affairs roles at Railtrack Group and Scottish Power demonstrating that broader business leadership roles can be realised through a career in communications.
11:40AM-12:10PM
Best Case

Corporate strategies rarely sufficiently reflect corporate responsibility. Dr. Michael Fürst, Head of Social Innovation and Strategy at Novartis AG, will share how the Swiss-based pharmaceutical company has integrated sustainability into the strategy process: At Novartis, strategic management responds to the key findings of regular materiality assessments; a clear focus on business models has allowed corporate responsibility to steer free of the philanthropy trap; based on this, progress and impact are measured by both financial and social indicators.
Dr. Michael Fürst

Dr. Michael Fürst

Head of Social Innovation & Strategy
Novartis International
Michael has 20 years of experience in Corporate Responsibility (CR), social business & innovation and integrity & compliance management, in business and academia.
He is currently the Head of Social Innovation & Strategy at Novartis. His accountabilities reach from the implementation of the Novartis CR and access to medicines strategy, inclusive business model innovation, innovative finance, ESG Investor Relations, measurement & evaluation, materiality analysis, stakeholder engagement, policy etc. Since more than 10 years, Michael is a key partner for the business to develop and run social business models such as Novartis Access, Novartis Healthy Families that is now operating in a number of low income countries and has broken even after 30 months.
Previously, Michael had responsibilities for the development of the CR and access to medicines strategy of Novartis. He conducted the first materiality analysis of Novartis in 2006 that became an established management instrument in the company. He developed a new policy architecture for Novartis and the Integrity & Compliance program of Novartis, wrote an updated Human Rights Guideline, developed a framework to respond to the UN Guiding Principles on Business and Human Rights and is now being involved in conducting Human Rights Impact Assessments in a number of countries.
Michael was the Secretary of the CR Board of Novartis and is an author and editor of articles and books in the areas of CR, social entrepreneurship, integrity management, risk and good governance. Michael has a PhD with honors (summa cum laude) and was awarded for his academic work (PhD thesis) with the German Max Weber-Price for Business Ethics (2006).
11:40AM-12:10PM
Insight

Storytelling has been a buzzword for a few years in all communication industries, contaminating all of our work. Simultaneously, the world has fallen prey to disinformation, and fake news. When we can’t tell truth from fakery, what are stories for? Where does the real value of storytelling lie? What is its true power? And what don’t we understand about how we use the tools in our day to day work?
Cristian Lupsa

Cristian Lupsa

Editor-in-Chief
Decât o Revistă
11:40AM-12:10PM
Insight

2019 is set to become the key year for the Blockchain. How will Blockchain related technologies impact on Communication in the future? Will the Blockchain be disruptive in our marketing, communication and PR activities? The session addresses complex issues in a very simple way, using video material, infographics and visuals to enable all participants to better understand a not easy topic.
Franco Giacomozzi

Franco Giacomozzi

Founder
Blockchaineeze
Franco worked in the last 7 years as Communication Director of an international scientific institute in the agrifood sector. In the past he was Head of Digital in a top 10 ranked Italian Communication Marketing & PR agency. He has worked on several digital projects in many different market sectors. He is founder of Blockchaineeze.io, a new kind of Blockchain related PR Agency and at the same time a Knowledge Dissemination Hub In Blockchain & Digital Communication, with whom he deals with the collection and dissemination of knowledge on Blockchain issues applied to Marketing and Communication. He’s Member of the European Association of Communication Directors, writes in international magazines and regularly speaks at events in Italy and abroad.
12:10PM-1:20PM

Lunch

1:20PM-2:00PM
Panel

Data is the most important raw material of our time. This makes data protection a major societal demand. For many business leaders, higher data protection standards equal more costs and bureaucracy. The way a company handles data, however, has become part of its reputation. Insufficient data protection will harm the willingness of customers to cooperate, increase regulatory risk, and jeopardize the business. Going beyond legal requirements and communicating effectively about outstanding data practices will create positioning opportunities.
Sean Pillot de Chenecey

Sean Pillot de Chenecey

Consultant, Author and Public Speaker
Fergus Campbell

Fergus Campbell

Head of Communications
Gumtree UK
Fergus has spent 15 years working in communications and marketing roles for a variety of brands and businesses in the UK and abroad, both in PR agencies (Blue Rubicon and Golin) and now in house at Gumtree – part of the eBay Classifieds Group. In his role at Gumtree he is focused on building the profile and reputation of the business within the UK, and rebutting misperceptions of the brand, by building proactive consumer and corporate campaigns.

While these activities are broad in nature – ranging from creating physical activities which bring the sharing economy to life, or showing tech-savvy audiences how a mature trading platform like Gumtree can help you get a job, declutter your home, or find a new flatmate – consistent to all is a fundamental belief that Gumtree is in the business of helping people. Fergus also sits on a number of industry groups and associations.
1:20PM-2:00PM
Insight

In an age of consumers increasing mistrust in the media, let’s consider how brands authentically communicate with their audience and deliver impact , while demonstrating outcome-based PR to management.
Francois Nicolon

Francois Nicolon

Chief Marketing Officer, EMEA
Kantar Media
With more than 20 years of experience in the global media industry, François previously led international senior roles at AFP news wire and media giant RTL Group. Now CMO at Kantar Media, he oversees the strategic positioning, communications and go-to-market plans for the EMEA region. He is in charge of deploying the renewed Kantar Media offer in the different markets, integrating online and offline media data, analysis and insights, for media reputation management, audience segmentations, advertising monitoring and all-device media measurement.
1:20PM-2:00PM
Case Study

Rachel will share an example of how AI and Natural Language Processing was used as part of a culture change programme to improve safety at a hospital trust in the UK. She will also explore some of the potential of the future of technology for internal communication practitioners.

Rachel Royall

Rachel Royall

Director of Communications and Women's Network Lead
NHS London
Rachel Royall is Director of Communications at NHS Digital in the UK and the leader of their Women’s Network. She has led Board level communications for complex organisations including the NHS, HM Revenue and Customs, Cabinet Office, Department of Health and Social Care and local government.
Rachel is named as one of the top ten Director of Communications in the public sector in the PRWeek 2018 Power Book. She Chairs the UK Health Communication Board and is a member of the Government Communication Service Professional Steering Group and the lead for diversity across the communication profession in the NHS.
Rachel is an advocate of implementing communication and engagement strategies for organisations that help drive culture change, leading to enhanced organisational performance and improved reputation. She is passionate about promoting communication excellence and has led the way in developing the communications profession across the public sector by promoting and improving access to communications qualifications, learning and development. She is also a university lecturer, judge on industry level awards and active member of the Charter Institute of Public Relations and Chartered Institute of Internal Communication.
1:20PM-2:00PM
Panel

Some say it’s time for communicators to start to think like journalists. Newsrooms are springing up everywhere and the corporate newsroom is on the rise. Increasing popularity of the concept is there, but knowledge on how to operate a corporate newsroom is definitely missing. How do you apply this organizational model? How do you build a newsroom for your comms department and in which case does it really make sense? What are challenges and constraints?
Eckhard Klockhaus

Eckhard Klockhaus

Co-Founder
Imory GmbH
Eckhard Klockhaus, founder, managing director and supervisory board, has been involved in the digitization of companies and work processes for more than 20 years. As a keynote speaker and blogger on the topics of the digital future, agile processes and corporate communications, he combines visionary approaches with pragmatic recommendations. Eckhard has worked on projects for numerous broadcasters, media companies and publishers before he dedicated himself to the topic of editorial processes for corporate communicators. He describes himself as a nerd with management experience. In his lectures he combines humor, down-to-earthness and specialist knowledge and motivates the participants to break new ground.
Sean MacNiven

Sean MacNiven

Head of Search and Community
SAP SE
Sean MacNiven is the global head of search and community within SAP’s product support organisation. Prior to this role, he led the public relations social media team, and the implementation and development of most of SAP’s key internal and external online news platforms. He is also an active researcher around communications, reputation and change management.
Oliver Cann

Oliver Cann

Head of Media Content
World Economic Forum
Oliver oversees all communications campaigns at the World Economic Forum. With a portfolio covering economics, climate change, the technologies of the Fourth Industrial Revolution and dozens of other institutional priorities in between, his recent work has generated huge worldwide media attention around critical global challenges such as ocean plastic, the future of work and the global gender gap. As a member of the Forum’s Executive Committee, Oliver is also responsible for the Forum’s brand identity and the publication of over 100 individual insight reports and white papers each year. Before joining the Forum in 2012, Oliver worked in the private sector, first as a partner in a London-based financial publishing business and then, following a successful sale in 2007, as an international media consultant.
Lasse Høgfeldt

Lasse Høgfeldt

Director of Communications / editor-in-chief
Jyske Bank A/S
Lasse Hoegfeldt is Head of Communications and Social Media at Jyske Bank and Editor-in-chief of Jyske Bank TV. He has been at the forefront of Content Marketing and Corporate Journalism since the beginning of the century. In 2008, he was the architect behind the award-winning tv-station, Jyske Bank TV – one of the world’s most ambitious corporate tv-stations. In the same period, he transformed the communication department into a Brand Newsroom with editorial workflows and an editorial staff. Lasse is also a popular keynote speaker in Denmark and abroad.
1:20PM-2:40PM
Workshop

TBA

2:10PM-2:40PM
Interview

What are the rules of engagement for GEN Z? How do you build relationships with millennials? Authenticity, relatability, sustainability – which are the values this generation cares most about? It’s time to take this group seriously and begin customizing strategies exclusively to their habits and preferences. Claire Georges and Anisa Missaghi, winners of the Young Communicators Award 2017/2018, share their insights about the topic within this interview.
Claire Georges

Claire Georges

Press Officer
Europol
Claire Georges is a press officer at Europol – the EU Agency for Law Enforcement Cooperation, helping achieve a safer Europe through cross-channels communication campaigns on a budget. She was awarded the 2018 ‘Young Communicator of the Year’ distinction for Europol’s innovative EU Most Wanted postcard campaign which leveraged the power of crowdsourcing to catch Europe’s most dangerous criminals.

Prior to that, she spearheaded communication at the French Embassy in Ukraine during the Maidan Revolution and subsequent war in the Donbass. She holds a postgraduate degree from the London School of Economics and Political Science.
Anisa Missaghi

Anisa Missaghi

Corporate Communictions Lead - UK & Ireland
pladis Global
2:10PM-2:40PM
Insight

The rapidly changing media environment has resulted in measurement becoming non-negotiable. Join this session and learn about the Measurement Maturity Mapper, the latest big initiative from AMEC. You will be able to understand where you are on your measurement journey and how this compares against your peers. Paul Hender will share how you can improve and grow your evaluation program to drive business success.

Paul Hender

Paul Hender

Chief Operations Officer Europe and North America
CARMA
Paul has 25 years’ experience in communications measurement. He has had a number of key industry roles at some of the world’s best-known media intelligence businesses, including co-owner and director of Metrica, Head of Analysis Operations at Gorkana, Head of Insight for Cision EMIA and most recently Chief Operations Officer for CARMA Europe and North America. Paul is an active member of AMEC and has played a leading role in industry initiatives such as the AMEC Integrated Evaluation Framework and Measurement Maturity Mapper (M3). He advises on measurement best practice, via webinars, guest lectures at universities and industry events. Paul has provided expert consultancy to some of the world’s largest and most recognised brands and has helped his clients to win more than 30 industry awards.
2:10PM-2:40PM
Insight

Gamification has been the fancy word in a communication world for last years. But making it really successful winning concept requires a lot of insight into your organization, analyses and finally consistency. Well planned and executed can be a powerful tool in creating the right corporate culture. I will share with you Skanska’s experience with using gamification for moving to a new office, but ultimately to create the behaviors we wanted in your company.
Malgorzata Dobosz

Malgorzata Dobosz

Head Of Communications
Skanska Commercial Development Europe
Gosia is an experienced communication professional in both internal and external communications. After some years as an TV journalist she switched to public relations and communication. The last 13 years she has been contributing to Skanska – leader on the Polish construction-development market, a vital part of one of the biggest construction companies worldwide, listed on Stockholm SX.
Gosia has worked for all Skanska business units in Poland, including construction, commercial development and residential, managing communication and marketing. Now she serves as head of communications for the construction unit alone.
She is fascinated by other cultures and wildlife. Loves to travel. She combines two of her passions of travelling and communication by writing a travel blog [it is rather niche and unfortunately only in Polish] 😉
Gosia graduated from Warsaw University and Warsaw School of Economics.
2:10PM-2:40PM
Insight

Digital leadership

3:10PM-3:40PM
Insight

A lobbyist recently told me he doesn’t do any communication within his lobbying campaign as this is a separate dimension: I believe the total contrary and that communication is at the core of lobbying! For how long can you effectively lobby without clear communication! My presentation will provide examples of how communications can make or break a campaign.
Russell Patten

Russell Patten

CEO
Grayling Belgium
Russell is the Brussels CEO and Chairman of Grayling’s PA network across Europe. His 30 years of PA-GA expertise encompasses many EU policies, where communication has had a pivotal role. He has worked on many advocacy/communications campaigns, from strategy development to on the ground implementation.
3:10PM-3:40PM
Case Study

In 2017, media allegations of bribery and corruption of epidemic proportions surfaced in South Africa. This was no ordinary compliance crisis; SAP was inserted into the biggest South African political crisis since apartheid. This sovereign crisis resulted in mass media coverage and a level of public furor never seen before. This session explores the media relations tactics adopted to navigate a way forward from a zero base in this fragile, emotionally charged scenario.
Ansophie Strydom

Ansophie Strydom

GCO Head of Employee Communications EMEA, MEE and Greater China
SAP SE
Ansophie joined SAP Africa in 2013, serving as the Head of Integrated Communications, Africa. She managed the entire stakeholder landscape across the continent with a focus to transition all aspects of communication into the digital era. She was appointed as Head of Employee Communications EMEA North, EMEA South, MEE & Greater China at SAP SE in October 2018. Ansophie holds a Bachelor’s Degree in Information Science.
3:10PM-3:40PM
Insight

Today’s business world needs new strategies to cope with the rising amount of information, the ever faster moving pace in business as well as a fast changing environment. The Search Inside Yourself Leadership training offers mindfulness and emotional intelligence training for focus, resilience, and leadership. It was developed at Google and became the favourite course there and in many other companies. Within this session, learn about mindfulness and how it can support our emotional intelligence, our intuition and the part of our intelligence that makes us a great leader.
Mounira Latrache

Mounira Latrache

Founder & CEO
Connected Business
3:10PM-3:40PM
Workshop

Over a century brands have been inspired and driven by youth culture. Each new generation constantly reinvents style and evolves what it is ‘cool’. A constant source of inspiration towards brand storytelling for decades. What drives the next generations’ taste for content today, and even for tomorrow? The way consumers use media fundamentally changes ‘Konsumkultur’. So get prepared and take away ideas how brand content in the future may look like.
Christoph Kamps

Christoph Kamps

Geschäftsführer
K-MB Agentur für Markenkommunikation GmbH
3:50PM-4:30PM
Keynote

The average person sends and receives up to 112 emails per day and spends 80% of their time in some form of active communication. So how do you get people to stop and pay attention? By using humor. When people laugh, they listen, when they listen, they learn. In this session, you’ll learn how to make use of humor in communications.

Andrew Tarvin

Andrew Tarvin

Corporate Humorist, Author, and Comedian
4:30PM-4:40PM

Closing Remarks